VertaMedia Launches Holistic Demand Management Platform for Publishers

MMW connected this week with the team at VertaMedia, an award winning global video technology solution provider.

The company has just announced the launch of a Holistic Demand Management Platform for publishers.

Fueled by increased publisher adoption of the VertaMedia’s video ad technology platform, the company has developed a unique solution to fulfill direct publisher needs in a unified, holistic sell side technology solution.

Recognizing the advertiser community’s recent calls for a more transparent and direct supply chain, VertaMedia brings a new thinking and product design to the market that returns control and significant lost revenues to media companies which have seen growth in programmatic demand via a highly intermediated marketplace model that has leveraged many resellers to create demand. This announcement comes after months of development in partnership with top-tier demand and supply partners.

So how does the offering work?

The platform provides media owners with a suite of solutions for conducting programmatic direct deals via client and server side points of access, connecting platform buyers with omni-channel media sources without a need to involve business mediators into the workflow.

“The innovation we are bringing to the market establishes a new standard for the sell side technology workflow. It is time for publishers to take back the control of their monetization process and realize the benefits of developing technology independence via direct buyer and seller integrations. These innovations are the inevitable outcome of a marketplace that has undergone a significant transformation in the last decade,” says Chris Karl, VertaMedia’s CEO.

The post VertaMedia Launches Holistic Demand Management Platform for Publishers appeared first on Mobile Marketing Watch.

#URLinkedUp Mobile Marketing Watch http://mobilemarketingwatch.com/vertamedia-launches-holistic-demand-management-platform-publishers-73590/

#Mobiletech Check out URLinkedUp > http://www.urlinkedup.com

Advertisements

All Trick, No Treat: Fraudulent Zombie Apps Return to Google Play Store

Just in time for Halloween, zombie apps are back in the Google Play Store.

And, this time, it’s all tricks and no treats.

Anura, the next generation fraud protection software from eZanga that identifies bots, malware, and human fraud, has announced a re-emergence of fraudulent live wallpaper apps in the Google Play Store.

Since Aug. 28, 2017, three developers, all with Gmail accounts, have uploaded 43 zombie apps, which may have been downloaded more than 1.1 million times.

According to a provided statement, Anura discovered that new fraudulent wallpaper apps are manipulating a zero-click model, where a phone doesn’t have to actually be touched to generate a click, but have altered the script slightly enough to slip past Google Play Protect and other traffic detectors.

“Like a stolen red car painted black to avoid detection, these apps are barely changed from what we found only a few months ago,” said Joe Rodichok, Director of Engineering and Technology at eZanga. “These fraudsters are simply altering one part of their code in order to make it undetectable to Google.”

To view the app fraud findings and full white paper, click here.

The post All Trick, No Treat: Fraudulent Zombie Apps Return to Google Play Store appeared first on Mobile Marketing Watch.

#URLinkedUp Mobile Marketing Watch http://mobilemarketingwatch.com/trick-no-treat-fraudulent-zombie-apps-return-google-play-store-73583/

#Mobiletech Check out URLinkedUp > http://www.urlinkedup.com

Criteo Promotes Mollie Spilman to Chief Operating Officer

Criteo S.A., a leading commerce marketing technology company, announced today the promotion of Mollie Spilman, one of the most respected female executives shaping today’s competitive advertising and commerce marketing landscape, to Chief Operating Officer.

We’re told that Spilman joined Criteo in 2014 and leads all commercial teams—revenue, supply, operations and marketing—globally.

During her tenure, Spilman has been instrumental in Criteo’s growth to a nearly two billion dollar revenue business and has helped achieve a steady 90 percent customer retention rate. Her unwavering focus has enabled her teams to achieve and sustain unsurpassed momentum in a rapidly-changing industry.

“Since day one, Mollie has brought deep experience and a strong, fresh strategic point of view to how Criteo approaches the agile and dynamic environment of commerce marketing,” said Eric Eichmann, CEO at Criteo. “Criteo is a trusted partner to retailers, brands and other commerce companies and everything we do is rooted in our mission to enable them to better compete in a data and technology driven environment. Mollie understands the complex and nuanced challenges our customers face and is expertly positioned to ensure that Criteo exceeds expectations as we help to reshape the future of commerce marketing.”

The post Criteo Promotes Mollie Spilman to Chief Operating Officer appeared first on Mobile Marketing Watch.

#URLinkedUp Mobile Marketing Watch http://mobilemarketingwatch.com/criteo-promotes-mollie-spilman-chief-operating-officer-73587/

#Mobiletech Check out URLinkedUp > http://www.urlinkedup.com

yellowHEAD Takes Aim at Wasted Mobile Ad Spend

yellowHEAD, a leading provider of holistic mobile marketing solutions that include paid user acquisition (UA), app store optimization (ASO) and search engine optimization (SEO), is rolling out its proprietary technology Alison, which uses machine learning to enable advertisers to predict revenue opportunities.

Engineered by top university math professors in close cooperation with yellowHEAD’s campaign managers, we’re told that the unique technology builds itself on precise analysis based on millions of historical data points.

Alison examines over 70 parameters of campaign performance, identifies trends in real time and draws actionable conclusions using an advanced machine learning model. With a broad range of clients and products, as well as cross-platform and full funnel insights from large-budget campaigns across various ad platforms (including Facebook, Google and more), Alison is already delivering impressive results by predicting campaign performance for companies like Playtika, Zynga, Gett, Liveperson, Scientific Games and more.

“Since we’ve been working on Caesars Casino with Alison and the yellowHEAD team, we’ve seen a 27% increase in ROAS from our User Acquisition campaigns,” says Eyal Argon, Marketing Relations Director at Playtika.

To learn more about Alison, click here.

The post yellowHEAD Takes Aim at Wasted Mobile Ad Spend appeared first on Mobile Marketing Watch.

#URLinkedUp Mobile Marketing Watch http://mobilemarketingwatch.com/yellowhead-takes-aim-wasted-mobile-ad-spend-73581/

#Mobiletech Check out URLinkedUp > http://www.urlinkedup.com

PricePlow presents HUGE Supplement Giveaway’s TOMORROW ✅ Official Update

HUGE Supplement Giveaway’s TOMORROW ✅ Official Update
OUR OFFICIAL CONTEST PAGE HERE
https://blog.priceplow.com/contests

Thursday October 19th ALL DAY we plan on running supplement contest giveaways from some of the top names in the supplement industry, including
⏩ Primeval Labs
⏩ Performax Labs
⏩ Sparta Nutrition
⏩ Nutrabio
⏩ CEL
⏩ EVL
⏩ Redcon1
⏩ Muscle Elements

⏬STAY CLOSE TO OUR CONTEST PAGE TOMORROW TO WIN ⏬
https://blog.priceplow.com/contests

Save with PRICEPLOW:
https://www.priceplow.com?ic=5

SUPPLEMENT DEALS:
https://www.priceplow.com/deals?ic=5

Follow us on Social Media! Pick your poison:

FACEBOOK:
https://www.facebook.com/PricePlow

INSTAGRAM:
https://www.instagram.com/PricePlow/

BLOG:
https://blog.priceplow.com

View on YouTube

PricePlow presents Making Aminos Great Again! | Muscle Elements Amino Flow

Making Aminos Great Again! | Muscle Elements Amino Flow
Get The Best Deals On Amino Flow
https://www.priceplow.com/muscle-elements/amino-flow

Well Muscle Elements is back on the channel, yet again, and this time with their AMINO FLOW BCAA product. Overall, we have to give it to Eric Tomko and the Muscle Elements crew for giving us some of the best supplement ingredient dosing out there.

Check Out Muscle Elements Amino Flow Supplement Here
https://www.priceplow.com/muscle-elements/amino-flow

Save with PRICEPLOW:
https://www.priceplow.com?ic=5

SUPPLEMENT DEALS:
https://www.priceplow.com/deals?ic=5

Follow us on Social Media! Pick your poison:

FACEBOOK:
https://www.facebook.com/PricePlow

INSTAGRAM:
https://www.instagram.com/PricePlow/

BLOG:
https://blog.priceplow.com

View on YouTube

WeWork adding another downtown Austin location; Catch up on the region’s co-working explosion

WeWork, the New York-based tiant of co-working, has locked up another downtown site and may be shopping for more locations. Many other coworking spaces are cropping up, each with a different vibe and cost. Here’s rundown of the latest openings and expansions.

#URLinkedUp Austin Business News – Local Austin News | Austin Business Journal https://www.bizjournals.com/austin/news/2017/10/18/wework-adding-another-downtown-austin-location.html?ana=RSS%26s=article_search

#Austin Check out URLinkedUp > http://www.urlinkedup.com

Some of Magic Leap’s monster $502 million funding round could end up in Austin

Magic Leap Inc. has raised a fresh round of capital.
The augmented reality company, which is based in Florida but has a North Austin office, announced Tuesday an additional investment of $502 million.
The series D round brings the company’s total fundraising to date to $1.88 billion. Singaporean investment firm Temasek Holdings Pte. was the round’s lead investor, alongside organizations such as Denver-based Janus Henderson Investors and Brazilian media conglomerate Grupo Globo.
"We’re excited…

#URLinkedUp Austin Business News – Local Austin News | Austin Business Journal https://www.bizjournals.com/austin/news/2017/10/18/some-of-magic-leaps-monster-502-million-funding.html?ana=RSS%26s=article_search

#Austin Check out URLinkedUp > http://www.urlinkedup.com

PricePlow presents HOT Supplement DEAL ALERT! – Protein & Fat Burner

HOT Supplement DEAL ALERT! – Protein & Fat Burner
⏬Take Advantage Of These Deals Here ⏬
https://www.priceplow.com/deals

IFN Protein – https://www.priceplow.com/iforce/100-whey-protean
Clear Protein – https://www.priceplow.com/finaflex/clear-protein
Epi Burn – https://www.priceplow.com/usp-labs/epiburn-pro

Get Price Drop Deal Alerts Here
https://www.priceplow.com/deals

Save with PRICEPLOW:
https://www.priceplow.com?ic=5

SUPPLEMENT DEALS:
https://www.priceplow.com/deals?ic=5

Follow us on Social Media! Pick your poison:

FACEBOOK:
https://www.facebook.com/PricePlow

INSTAGRAM:
https://www.instagram.com/PricePlow/

BLOG:
https://blog.priceplow.com

View on YouTube

Business-tax climate: How Texas compares to other states

Texas ranks No. 13 in overall business tax climate, according to an Oct. 17 report.
The annual State Business Tax Climate Index report is prepared by The Tax Foundation, a Washington, D.C.-based policy research organization founded in 1937.
The ranking takes into account corporate taxes, individual income taxes, sales taxes, unemployment insurance taxes and property taxes. The rank is meant to look at each state’s tax structure, not the tax burden. The idea, its authors say, is to show that states…

#URLinkedUp Austin Business News – Local Austin News | Austin Business Journal https://www.bizjournals.com/austin/news/2017/10/18/business-tax-climate-how-texas-compares-to-other.html?ana=RSS%26s=article_search

#Austin Check out URLinkedUp > http://www.urlinkedup.com