Swrve Touts Mobile Engagement Driven Email Campaigns

Swrve, a leader in mobile marketing engagement, announced late last week what the company calls “significant enhancements” to its mobile engagement tools — tools designed to empower marketers to deliver highly personalized email campaigns that are based on sophisticated mobile intelligence (that includes mobile audience, behaviors and analytics).

According to the official word, the new capabilities make email campaigns easier for marketers to trigger and operate directly within the Swrve platform, removing data silos between email and mobile marketing channels and streamlining the development workflow.

With these enhancements, Swrve continues to build upon its mobile-centric approach to empower marketers to leverage real-time insights for 1:1 marketing across mobile and email channels, the company says.

Swrve’s new marketing email enhancements allow marketers to leverage their existing email marketing investments, eliminate data silos and remove process workflow latencies by triggering emails directly from Swrve to Salesforce Marketing Cloud. Swrve’s new features help organizations address the challenges of delivering personalized multi-channel experiences in real time, by enabling marketers to leverage the data richness of mobile audiences, events, schedule triggers, analytics and personalization to launch highly contextual emails directly within the Swrve platform. By accelerating the time to market and streamlining this workflow process, marketers can now create and deliver 1:1 multi-channel campaigns that touch and interact with the customer throughout the journey at the right time through the right medium.

“Swrve understands that customers expect highly personalized and contextual experiences, regardless of the channel,” said Christopher S. Dean, CEO of Swrve. “As a result, siloed marketing campaigns can no longer exist. Swrve’s email enhancements focus on removing the data silo between mobile and email — predominant channels that customers use today — to allow marketers to leverage their existing email infrastructure investments, maximize their ROI, and improve the efficacy of both channels.”

Want to know more? Check out Swrve online here.

The post Swrve Touts Mobile Engagement Driven Email Campaigns appeared first on Mobile Marketing Watch.

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Serve and Protect: VASCO Steps Up Efforts to Protect Mobile Apps

Ahead of the weekend, MMW learned that VASCO Data Security International, Inc. is rolling out its ability to help organizations detect and mitigate mobile application overlay attacks through added functionality in the DIGIPASS for Apps Runtime Application Self-Protection (RASP) module.

According to the official word from the company — a global leader in digital solutions including identity, security and business productivity — overlay attacks “are increasingly being deployed to steal user login information.”

The ongoing attack on Android devices named Marcher has already targeted 117 banking applications. Overlay malware allows attackers to create screens that sit on top of legitimate Android applications and intercept information that can compromise a user’s security and privacy.

The formal announcement indicates that in order to help prevent damage during an overlay attack, organizations can use the overlay detection functionality from DIGIPASS for Apps, which offers a library of APIs that natively integrates application security, biometric authentication, risk analysis and more into mobile applications.

“Mobile malware attacks are only increasing, making it more important than ever for organizations to deploy technology that helps prevent against further damage,” said VASCO President and Chief Operating Officer, Scott Clements. “This kind of real-time, frictionless and convenient security for mobile transactions helps organizations mitigate risk and better ensure trust in the digital world.”

The post Serve and Protect: VASCO Steps Up Efforts to Protect Mobile Apps appeared first on Mobile Marketing Watch.

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mHealth News: The Headlines You Might Have Missed

mhealthHere are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch has been monitoring this past week.

Iron Bow Recognized for Telemedicine Solutions
MHW has learned that Iron Bow Technologies — an information technology solutions provider to healthcare, government and commercial markets — has been recognized as a “foremost leader” in providing telemedicine solutions.

24/7 Kid Doc Announces Telemedicine Installation in Georgia Schools
24/7 Kid Doc, Inc. — a healthcare company providing Telemedicine solutions to public schools at no cost — has just announced that it has established a second pilot program, this time with the Montgomery County School District in Georgia.

Only 17% of People Rank Health-Related Sectors as Most Innovative
Americans are flagging the need for more healthcare innovation, according to a recent Klick Health survey of 1,012 adults, conducted by Maru/Matchbox.

Minnesota Timberwolves, Fitbit Announce Partnership
MHW learned today that The Minnesota Timberwolves, as part of a series of summer announcements highlighting a new era for the organization, have formalized a new three-year partnership with Fitbit, a leading global wearables brand.

AlayaCare Aims to Push the Innovation Boundaries of Home Care
Ahead of the weekend, MHW learned that Toronto-based AlayaCare — a leading provider of home care software — has achieved two milestones for health innovation: Mars Innovation Partnership – Procurement by Co-Design Grant; and the development of a patent pending in machine learning.

Want to get the latest mHealthWatch news and insight delivered straight to your inbox every morning? If so, sign up for our free newsletter today.

The post mHealth News: The Headlines You Might Have Missed appeared first on Mobile Marketing Watch.

#URLinkedUp Mobile Marketing Watch http://mobilemarketingwatch.com/mhealth-news-headlines-might-missed-19-72246/

#Mobiletech Check out URLinkedUp > http://www.urlinkedup.com

mHealth News: The Headlines You Might Have Missed

mhealthHere are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch has been monitoring this past week.

Iron Bow Recognized for Telemedicine Solutions
MHW has learned that Iron Bow Technologies — an information technology solutions provider to healthcare, government and commercial markets — has been recognized as a “foremost leader” in providing telemedicine solutions.

24/7 Kid Doc Announces Telemedicine Installation in Georgia Schools
24/7 Kid Doc, Inc. — a healthcare company providing Telemedicine solutions to public schools at no cost — has just announced that it has established a second pilot program, this time with the Montgomery County School District in Georgia.

Only 17% of People Rank Health-Related Sectors as Most Innovative
Americans are flagging the need for more healthcare innovation, according to a recent Klick Health survey of 1,012 adults, conducted by Maru/Matchbox.

Minnesota Timberwolves, Fitbit Announce Partnership
MHW learned today that The Minnesota Timberwolves, as part of a series of summer announcements highlighting a new era for the organization, have formalized a new three-year partnership with Fitbit, a leading global wearables brand.

AlayaCare Aims to Push the Innovation Boundaries of Home Care
Ahead of the weekend, MHW learned that Toronto-based AlayaCare — a leading provider of home care software — has achieved two milestones for health innovation: Mars Innovation Partnership – Procurement by Co-Design Grant; and the development of a patent pending in machine learning.

Want to get the latest mHealthWatch news and insight delivered straight to your inbox every morning? If so, sign up for our free newsletter today.

The post mHealth News: The Headlines You Might Have Missed appeared first on Mobile Marketing Watch.

#URLinkedUp Mobile Marketing Watch http://mobilemarketingwatch.com/mhealth-news-headlines-might-missed-19-72246/

#Mobiletech Check out URLinkedUp > http://www.urlinkedup.com

mHealth News: The Headlines You Might Have Missed

mhealthHere are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch has been monitoring this past week.

Iron Bow Recognized for Telemedicine Solutions
MHW has learned that Iron Bow Technologies — an information technology solutions provider to healthcare, government and commercial markets — has been recognized as a “foremost leader” in providing telemedicine solutions.

24/7 Kid Doc Announces Telemedicine Installation in Georgia Schools
24/7 Kid Doc, Inc. — a healthcare company providing Telemedicine solutions to public schools at no cost — has just announced that it has established a second pilot program, this time with the Montgomery County School District in Georgia.

Only 17% of People Rank Health-Related Sectors as Most Innovative
Americans are flagging the need for more healthcare innovation, according to a recent Klick Health survey of 1,012 adults, conducted by Maru/Matchbox.

Minnesota Timberwolves, Fitbit Announce Partnership
MHW learned today that The Minnesota Timberwolves, as part of a series of summer announcements highlighting a new era for the organization, have formalized a new three-year partnership with Fitbit, a leading global wearables brand.

AlayaCare Aims to Push the Innovation Boundaries of Home Care
Ahead of the weekend, MHW learned that Toronto-based AlayaCare — a leading provider of home care software — has achieved two milestones for health innovation: Mars Innovation Partnership – Procurement by Co-Design Grant; and the development of a patent pending in machine learning.

Want to get the latest mHealthWatch news and insight delivered straight to your inbox every morning? If so, sign up for our free newsletter today.

The post mHealth News: The Headlines You Might Have Missed appeared first on Mobile Marketing Watch.

#URLinkedUp Mobile Marketing Watch http://mobilemarketingwatch.com/mhealth-news-headlines-might-missed-19-72246/

#Mobiletech Check out URLinkedUp > http://www.urlinkedup.com

mHealth News: The Headlines You Might Have Missed

mhealthHere are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch has been monitoring this past week.

Iron Bow Recognized for Telemedicine Solutions
MHW has learned that Iron Bow Technologies — an information technology solutions provider to healthcare, government and commercial markets — has been recognized as a “foremost leader” in providing telemedicine solutions.

24/7 Kid Doc Announces Telemedicine Installation in Georgia Schools
24/7 Kid Doc, Inc. — a healthcare company providing Telemedicine solutions to public schools at no cost — has just announced that it has established a second pilot program, this time with the Montgomery County School District in Georgia.

Only 17% of People Rank Health-Related Sectors as Most Innovative
Americans are flagging the need for more healthcare innovation, according to a recent Klick Health survey of 1,012 adults, conducted by Maru/Matchbox.

Minnesota Timberwolves, Fitbit Announce Partnership
MHW learned today that The Minnesota Timberwolves, as part of a series of summer announcements highlighting a new era for the organization, have formalized a new three-year partnership with Fitbit, a leading global wearables brand.

AlayaCare Aims to Push the Innovation Boundaries of Home Care
Ahead of the weekend, MHW learned that Toronto-based AlayaCare — a leading provider of home care software — has achieved two milestones for health innovation: Mars Innovation Partnership – Procurement by Co-Design Grant; and the development of a patent pending in machine learning.

Want to get the latest mHealthWatch news and insight delivered straight to your inbox every morning? If so, sign up for our free newsletter today.

The post mHealth News: The Headlines You Might Have Missed appeared first on Mobile Marketing Watch.

#URLinkedUp Mobile Marketing Watch http://mobilemarketingwatch.com/mhealth-news-headlines-might-missed-19-72246/

#Mobiletech Check out URLinkedUp > http://www.urlinkedup.com

mHealth News: The Headlines You Might Have Missed

mhealthHere are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch has been monitoring this past week.

Iron Bow Recognized for Telemedicine Solutions
MHW has learned that Iron Bow Technologies — an information technology solutions provider to healthcare, government and commercial markets — has been recognized as a “foremost leader” in providing telemedicine solutions.

24/7 Kid Doc Announces Telemedicine Installation in Georgia Schools
24/7 Kid Doc, Inc. — a healthcare company providing Telemedicine solutions to public schools at no cost — has just announced that it has established a second pilot program, this time with the Montgomery County School District in Georgia.

Only 17% of People Rank Health-Related Sectors as Most Innovative
Americans are flagging the need for more healthcare innovation, according to a recent Klick Health survey of 1,012 adults, conducted by Maru/Matchbox.

Minnesota Timberwolves, Fitbit Announce Partnership
MHW learned today that The Minnesota Timberwolves, as part of a series of summer announcements highlighting a new era for the organization, have formalized a new three-year partnership with Fitbit, a leading global wearables brand.

AlayaCare Aims to Push the Innovation Boundaries of Home Care
Ahead of the weekend, MHW learned that Toronto-based AlayaCare — a leading provider of home care software — has achieved two milestones for health innovation: Mars Innovation Partnership – Procurement by Co-Design Grant; and the development of a patent pending in machine learning.

Want to get the latest mHealthWatch news and insight delivered straight to your inbox every morning? If so, sign up for our free newsletter today.

The post mHealth News: The Headlines You Might Have Missed appeared first on Mobile Marketing Watch.

#URLinkedUp Mobile Marketing Watch http://mobilemarketingwatch.com/mhealth-news-headlines-might-missed-19-72246/

#Mobiletech Check out URLinkedUp > http://www.urlinkedup.com

Texas goes to Kansas City for the Kauffman Foundation Eship Summit

Trey Bowles from The Dallas Entrepreneurship Center (The DEC), Joshua Baer from Capital Factory, JR Reale from Station Houston, and Preston James from DivInc together in Kansas City, MO for the Kauffman Foundation Eship Summit.

I attended my first Kauffman Foundation event, the Eship Summit in Kansas City where 400 entrepreneurship community leaders met to share ideas and create a collaborative playbook for entrepreneurship community success. My takeaway—our big cities in Texas are in pretty good shape compared to most others, but we need to do a better job supporting technology entrepreneurship in rural communities.

The Kauffman Foundation is the non-profit name synonymous with entrepreneurship. It was established to honor Ewing Marion Kauffman, a billionaire entrepreneur from Kansas City, Missouri — but it’s impact is felt all over the country and all of the world. Many organizations in Austin and Dallas have benefited from Kauffman Foundation grants and they recently funded a research project at the University of Texas at Austin and programming at the Austin Technology Incubator (ATI).

Note: Jeff Harbach in Austin is the CEO of the Kauffman Fellows program, which originated in the Kauffman Foundation but is now a completely separate entity.

This was my first time visiting Kansas City. I’ll be going back again in August to view the solar eclipse. Kansas City seems to be the Austin of the mid-west. It’s a music town, a university town, and they have great BBQ. “The K” is the Kauffman Stadium where the Kansas City Royals play. Kansas City was the first city selected to receive Google Fiber and Austin was the second. The two cities are about the same size — around 2 million people in the metro area.

The Kauffman Eship Summit

This was also the first time I attended a Kauffman Foundation event and it was a high production value, thoughtful and well executed event. About 400 startup community leaders from around the country attended including tech hub leaders, economic development professionals, and youth entrepreneurship educators.

The event had some inspiring “Firestarter” talks but most of the time was allocated to small group workshops that gave each participant to interact with a number of different people at a meaningful level. There was plenty of time for socializing and networking and a science-fair style area for each program to show off what they are working on.

Reunions

There are starting to be “regulars” at these community building startup events and we see each other every few months. You might think of it like the “Steve Case Band” tour and we’re all of the fans who travel from show to show. Google for Entrepreneurs is also a constant presence and supporter of these type of activities.

It was great to see Trey Bowles, John Reale, Preston L. James, II representing from Texas, Scott Resnick from Madison, Wisconsin, Christophet Gergen from North Carolina, Laura Kilcrease from Alberta Innovates (former Austinite who founded ATI), Marc Nager from Telluride (yes, an Accelerator in Telluride), Anna Kohanski Mason and Steve Case from Revolution Team.

What I learned

My biggest takeaway from this event was how fortunate we are in Austin, Dallas, Houston and San Antonio because we all have thriving entrepreneurship ecosystems with all of the raw materials to feed more growth. Our problems are about managing, focusing, and encouraging growth. We have first class problems.

Many other communities are starting from nothing. Not many people there care about being an entrepreneur and most don’t even know what a startup is. They aren’t always working with graduates from top universities and don’t have big employers in town who will sponsor all of the local activities.

This event gave me a sense of the fundamental work that the Kauffman Foundation does in many small communities to ignite the spark of entrepreneurship.

Brad Feld video conferenced into the event for one of the panels and said something that resonated with me (he does that a lot) about how the Colorado startup community needs to do a better job reaching out to the rural areas of Colorado that represent 25% of the people so they can be prosper from technology and entrepreneurship, too.

I think that the same can be said of Texas.


Texas goes to Kansas City for the Kauffman Foundation Eship Summit was originally published in Austin Startups on Medium, where people are continuing the conversation by highlighting and responding to this story.

#URLinkedUp AustinStartup https://austinstartups.com/texas-goes-to-kansas-city-for-the-kauffman-foundation-eship-summit-ffee9a633b74?source=rss—-9504c035b990—4

#Austin Check out URLinkedUp > http://www.urlinkedup.com

Texas goes to Kansas City for the Kauffman Foundation Eship Summit

Trey Bowles from The Dallas Entrepreneurship Center (The DEC), Joshua Baer from Capital Factory, JR Reale from Station Houston, and Preston James from DivInc together in Kansas City, MO for the Kauffman Foundation Eship Summit.

I attended my first Kauffman Foundation event, the Eship Summit in Kansas City where 400 entrepreneurship community leaders met to share ideas and create a collaborative playbook for entrepreneurship community success. My takeaway—our big cities in Texas are in pretty good shape compared to most others, but we need to do a better job supporting technology entrepreneurship in rural communities.

The Kauffman Foundation is the non-profit name synonymous with entrepreneurship. It was established to honor Ewing Marion Kauffman, a billionaire entrepreneur from Kansas City, Missouri — but it’s impact is felt all over the country and all of the world. Many organizations in Austin and Dallas have benefited from Kauffman Foundation grants and they recently funded a research project at the University of Texas at Austin and programming at the Austin Technology Incubator (ATI).

Note: Jeff Harbach in Austin is the CEO of the Kauffman Fellows program, which originated in the Kauffman Foundation but is now a completely separate entity.

This was my first time visiting Kansas City. I’ll be going back again in August to view the solar eclipse. Kansas City seems to be the Austin of the mid-west. It’s a music town, a university town, and they have great BBQ. “The K” is the Kauffman Stadium where the Kansas City Royals play. Kansas City was the first city selected to receive Google Fiber and Austin was the second. The two cities are about the same size — around 2 million people in the metro area.

The Kauffman Eship Summit

This was also the first time I attended a Kauffman Foundation event and it was a high production value, thoughtful and well executed event. About 400 startup community leaders from around the country attended including tech hub leaders, economic development professionals, and youth entrepreneurship educators.

The event had some inspiring “Firestarter” talks but most of the time was allocated to small group workshops that gave each participant to interact with a number of different people at a meaningful level. There was plenty of time for socializing and networking and a science-fair style area for each program to show off what they are working on.

Reunions

There are starting to be “regulars” at these community building startup events and we see each other every few months. You might think of it like the “Steve Case Band” tour and we’re all of the fans who travel from show to show. Google for Entrepreneurs is also a constant presence and supporter of these type of activities.

It was great to see Trey Bowles, John Reale, Preston L. James, II representing from Texas, Scott Resnick from Madison, Wisconsin, Christophet Gergen from North Carolina, Laura Kilcrease from Alberta Innovates (former Austinite who founded ATI), Marc Nager from Telluride (yes, an Accelerator in Telluride), Anna Kohanski Mason and Steve Case from Revolution Team.

What I learned

My biggest takeaway from this event was how fortunate we are in Austin, Dallas, Houston and San Antonio because we all have thriving entrepreneurship ecosystems with all of the raw materials to feed more growth. Our problems are about managing, focusing, and encouraging growth. We have first class problems.

Many other communities are starting from nothing. Not many people there care about being an entrepreneur and most don’t even know what a startup is. They aren’t always working with graduates from top universities and don’t have big employers in town who will sponsor all of the local activities.

This event gave me a sense of the fundamental work that the Kauffman Foundation does in many small communities to ignite the spark of entrepreneurship.

Brad Feld video conferenced into the event for one of the panels and said something that resonated with me (he does that a lot) about how the Colorado startup community needs to do a better job reaching out to the rural areas of Colorado that represent 25% of the people so they can be prosper from technology and entrepreneurship, too.

I think that the same can be said of Texas.


Texas goes to Kansas City for the Kauffman Foundation Eship Summit was originally published in Austin Startups on Medium, where people are continuing the conversation by highlighting and responding to this story.

#URLinkedUp AustinStartup https://austinstartups.com/texas-goes-to-kansas-city-for-the-kauffman-foundation-eship-summit-ffee9a633b74?source=rss—-9504c035b990—4

#Austin Check out URLinkedUp > http://www.urlinkedup.com

$200M mixed-use development planned for New Braunfels

The development will feature restaurants, a boutique hotel, retail, luxury residences, Class A offices, walking and biking trails, and at least three parks.

#URLinkedUp Austin Business News – Local Austin News | Austin Business Journal http://www.bizjournals.com/austin/news/2017/06/23/200m-mixed-use-development-planned-for-new.html?ana=RSS%26s=article_search

#Austin Check out URLinkedUp > http://www.urlinkedup.com