Infographic: Social Media is Important to Your SEO | Mobile Marketing Watch

Infographic: Social Media is Important to Your SEO | Mobile Marketing Watch:

If you think social media wields a paltry influence on your search engine optimization, you may want to reconsider that view.
SEO is about more than just the quality of your #backlinks.
According to a new report from Searchmetrics, a brand’s social media presence is very influential on its SEO ranking.
So just how impactful is social media on #SEO? Check out the #infographic below.

Leaked Details Of Facebook’s New Chat Rooms Feature | TechCrunch

Leaked Details Of Facebook’s New Chat Rooms Feature | TechCrunch:

#Facebook has built a new feature codenamed “Host Chat” that lets people set up chat rooms their friends can join without an invitation, a source familiar with the feature tells us. I’ve contacted Facebook and it confirms it has begun testing this feature in the wild. Reminiscent of the old #AOL chat rooms, it could get Facebook users to meet friends of friends and spend more time on the site.
Facebook verified with me that it’s testing the feature, but wouldn’t comment on details beyond saying “we do test things from time to time with a small percentage of users.” These tests can be a small as a fraction of a percent of all users, and are sometimes isolated to particular countries, so it’s unlikely you’ll see this in your own Facebook unless the feature does well and receives a wider roll out.
The leak comes as Facebook is fighting a war for messaging. It’s own cross-platform chat competes with SMS, Apple’s iMessage, and now Google’s new unified messaging system Hangouts. Meanwhile, it’s battling independent international players like #WhatsApp, sticker-focused products like Japan’s Line, and novel communication forms like #Snapchat.
The stakes are high as messaging generates huge amounts of engagement, direct monetization opportunities through ads and sticker sales, and valuable data on who someone’s closest friends are. For tech giants like Apple, Google, and Facebook, messaging encourages platform lock-in, driving time spent on their other products.
Chat rooms could be a powerful weapon in this fight because of their relatively passive nature. With direct private communication, users typically pop in and out just to send and read messages. But people often keep chat rooms open for long periods of time. That meshes well with Facebook’s strategy of driving high amounts of time-on-site. Facebook users might browse the news feed or friends’ profiles for longer and see more ads to fill time while they gab in chat rooms.

HOW FACEBOOK CHAT ROOMS #WORK

Our source provided extensive details on how the feature works. There’s always a possibility that the feature gets scrapped rather than rolled out, its interface evolves significantly, so know the details might change if Facebook decides if it is worthy of a wider release.
The Facebook chat rooms feature creates an option to “Host Chat” in the Facebook home page’s status update composer. Currently users see buttons for “Update Status”, and “Add Photos/Video”. The “Host Chat” button would be a third option there.

Top 5 Reasons Businesses should be using Instagram | Daily Deal Media – Daily Deal News & Site Reviews | Industry Data & Reports | Merchant Resources

Top 5 Reasons Businesses should be using Instagram | Daily Deal Media – Daily Deal News & Site Reviews | Industry Data & Reports | Merchant Resources:

Are you using  +Instagram to promote your business or brand? Hundreds of millions of active Instagram users every month are posting forty million #photos a day on Instagram.  Those are some big numbers and current trends seem to indicate they’re getting bigger.  Using Instagram to market your product or service has unlimited potential.
Here are the “Top 5 Reasons” that using Instagram could be good for business:
1. Brand Personality.  Give your potential customers a taste of who you are.  People do business with people they like.  Instagram provides you with a platform to open up in an informal way and show people how cool your #brand is.  The right photos shared on Instagram can go a long way in building a personality and “aura” for your brand.
2. Connect with New Customers.  Showcase your product or service.  Use #hashtags to ensure that people searching for what you have to offer can find you. A picture speaks a thousand words is the age old saying.  You have the ability to show people why they should do business with you.
3. Stay in the Conversation.  Keep people talking about your #business by being creative.  Hold contests to promote your business. Encourage users to share photos of your product or location by offering rewards for the best photo or the most #likes.  
4. Your Competition.  The odds are extremely high that your competition is already on Instagram.  They are building their brand on a portal that you should be competing for.  Fight for your marketshare by engaging and having a voice. 
5. Harness the Power of Hashtags.  Hashtags corral search results in relevant conversations, so people searching for “dinner in boston” would stumble across photos of people at dinner in or around Boston.  This is free marketing for your business, all you have to do is get in the conversation and allow others to help promote your brand.  

Only 13% of Largest Online Retailers Have An SMS Loyalty Program | SMS Marketing Blog

Only 13% of Largest Online Retailers Have An SMS Loyalty Program | SMS Marketing Blog:

It’s reported that only 53 of the top 400 largest online retail, ticket and travel companies surveyed in this year’s Mobile 400 Guide have an #SMS loyalty program. That’s only 13%, and with rise in consumers using their mobile phones to purchase online, you can bet that you’ll start to see more online retailers launch SMS loyalty programs in the near future.
Are you an online retailer looking to stay ahead of your competition? See how Julep, an online cosmetics company grew their mobile database from 0 to 5,000 subscribers in 24 hours. Read the case study here.
Want more information on the how the top 400 largest online retail, ticket and travel companies are using mobile, purchase the Mobile 400 Guide here+URLinkedUp, Inc. 

Icahn’s first tweet shows he’s sweet on Dell; who will he follow first? – Austin Business Journal

Icahn’s first tweet shows he’s sweet on Dell; who will he follow first? – Austin Business Journal:

Activist investor and prospective +Dell  buyer  +Carl Icahn joined the Twitterverse a few hours ago with a local reference.
“Twitter is great. I like it almost as much as I like #Dell,” the billionaire wrote.
Icahn, who may be tweeting in an attempt to paint himself as a technologist worthy of owning the third-largest #computer company in the world, quickly attract 4,100 followers within about three hours. The source of the tweet has reportedly been confirmed to be #Icahn. He hasn’t started “following” anyone yet.
Icahn has been vying with an investor group led by CEO +Michael Dell  in a bid to buy out shareholders of #Round Rock-based Dell Inc. (Nasdaq: DELL). Michael Dell’s group is offering $13.65 per share, or $24.4 billion.
Icahn thinks that’s too low, so his team of investors has proposed several offers to shareholders, including a request earlier this week to make a $14-per-share tender offer.
Shareholders are scheduled to vote on the issue July 18.

Apple’s iOS 7 May Include Deep LinkedIn Integration | Mobile Marketing Watch

Apple’s iOS 7 May Include Deep LinkedIn Integration | Mobile Marketing Watch:

Since releasing iOS 7 beta to developers last week during the keynote kick-off at #WWDC 2013, Apple and its developers have made waves for the enormous potential uncovered in the forthcoming major mobile OS refresh planned for later this year.
Among the most curious discoveries this week is that iOS 7 may feature deep integration with #LinkedIn.
Inching up the social importance ladder that #Facebook and Twitter previously ascended, #Apple is apparently planning to add a third social network to the system-wide share sheet in iOS 7.
Code-based references found inside the first beta of iOS 7 suggest that the Cupertino, California-based tech giant is testing deep LinkedIn integration.
Analogous to the arrangement with Twitter and Facebook, the code points to a single-sign-on system for LinkedIn accounts, a development that would allow users to easily post content such as Web URLs to LinkedIn from native and third party applications.
Although #iOS 7 was widely expected to deliver extensive third party service support  anyway, the addition of LinkedIn as a social priority would definitely be a welcome surprise to many iOS fans. +URLinkedUp, Inc. +Jim Irish 

Facebook Now Has 1 Million Active Advertisers

Facebook Now Has 1 Million Active Advertisers:  And now you can do for Free with your Biz Network

 +Facebook+ Fan Page now has more than 1 million businesses actively advertising on the social network, the company announced Tuesday.
The “vast majority” of those advertisers are small businesses, according to Dan Levy, #Facebook’s director of small #business, who announced the milestone during an event at Facebook’s office in New York.
“The feedback we hear from businesses from all over the world is, ‘Just make it simpler,'” Levy said at one point during the event. Perhaps with that in mind, #Facebook announced plans to slash the number of ad products in half in order to streamline and improve the experience for #advertisers.
There’s clearly room for Facebook to grow. Facebook’s COO  +Sheryl Sandberg  revealed in May that there were 16 million small businesses actively using Facebook pages. During the event, Levy noted that most business #owners start out as Facebook users, and then progress to launching pages for their businesses on their #socialnetwork, and then hopefully, to paying to advertise their businesses on the site.

And now you can do for Free with your Biz Network

Facebook, Samsung Meet to Discuss Mobile Partnership | Mobile Marketing Watch

Facebook, Samsung Meet to Discuss Mobile Partnership | Mobile Marketing Watch:

 +Mark Zuckerberg , chief executive officer of Facebook. , was photographed just hours ago in South Korea following his meeting with Lee Don Joo, president of sales and marketing of the mobile communications division at Samsung Electronics Co.
According to +Bloomberg News , the gathering occurred under an impenetrable veil of secrecy at Samsung’s Seocho office building in Seoul, South Korea.
Although speculation initially suggested that Facebook and Samsung are teaming up to produce a Facebook-branded mobile device, we’re told Zuckerberg’s paramount interest lies in new ways of boosting advertising sales from mobile devices.
Behind closed doors, the executives from both companies sat down to discuss a variety of “potential partnership” opportunities.
Facebook doesn’t have any comment on Zuckerberg’s trip, said Seikyu Hong, who represents the company in Seoul.
#Facebook’s powwow with Samsung is generating plenty of talk today despite the understandable affinity both companies likely share with one another. Facebook, after all, is the world’s most popular social-networking site and wants users to spend more time engaged with Facebook on mobile devices. And Samsung is the world’s largest manufacturer of smartphones. It could easily be a perfect match for something big.
But we may have to wait a while to figure out just what that “something” really is.

RetailMeNot Files its IPO Worth An Estimated $230 million – SiliconHills

RetailMeNot Files its IPO Worth An Estimated $230 million – SiliconHills:
+RetailMeNot  has filed a registration statementwith federal regulators for an initial public offering worth an estimated $230 million.
The #Austin-based online coupon site, formerly Whale Shark Media, has applied to have its stock listed on the Nasdaq market under the ticket symbol “SALE.”
The company also reports that it is “an “emerging growth company” as that term is used in the Jumpstart Our #Business #Startups Act of 2012, or #JOBS Act, and, as such, will be subject to reduced public company reporting requirements.”
“The number of shares to be offered and the price range for the proposed offering have not yet been determined,” the company reported in a news release.
Morgan Stanley & Co., Goldman, Sachs & Co. and Credit Suisse Securities will manage the proposed offering.
RetailMeNot operates the world’s largest digital coupon marketplace and had coupons from more than 60,000 retailers on its site in 2012 and reported 450 million visits to its websites. It also has contracts with more than 10,000 paid retailers.
“In 2013, our marketplace featured more than 500,000 digital coupons in each month,” according to its filing.
Founded in 2009 as Smallponds by CEO +cotter cunningham , the company has seen its revenue increase from $16.9 million in 2010 to $144.7 million in 2012, representing a 192.9 percent compound annual growth rate. It’s net income also increased from $2.3 million in 2010 to $26 million in 2012. Its growth comes from acquisitions and organic growth. The majority of its revenues come from the U.S. with the rest coming from the United Kingdom, France, Germany and the Netherlands.
The company has 331 full time employees in the U.S., U.K., France, Germany and the Netherlands.
#RetailMeNot has received $300 million from several venture capital firms including +Austin Ventures , +Google Ventures , and Institutional Venture Partners.

#Facebook #Hashtags #FTW? – Search Engine Watch (#SEW):

#Facebook announced hashtags last week, giving validation to everyone who used the original #Twitter function to drive home their point in a Facebook status update.
What was once unnecessary is now helpful in discovering new content in Facebook, and potentially annoying your friends even more.
With hashtags, you can:
  • Search for a specific hashtag from your search bar.
  • Click on hashtags that originate on other services, such as #Instagram.
  • Compose posts directly from the hashtag feed and search results.
Hashtags are being received with both skepticism and enthusiasm. A quick hashtag search for #Facebook pulled up the following:
Facebook says hashtags fulfill a critical need to organize the public discussions happening in the social network:

During primetime television alone, there are between 88 and 100 million Americans engaged on Facebook – roughly a Super Bowl-sized audience every single night. The recent “Red Wedding” episode of Game of Thrones, received over 1.5 million mentions on Facebook, representing a significant portion of the 5.2 million people who watched the show. And this year’s Oscars buzz reached an all-time high on Facebook with over 66.5 million interactions, including likes, comments, and posts. To date, there has not been a simple way to see the larger view of what’s happening or what people are talking about.

Over at Facebook-Studio.com, they recommend looking at Facebook hashtags as an extension of the marketing campaigns you’re running in other platforms that use hashtags:

If you are already using hashtags in an advertising campaign through other channels, you can amplify these campaigns by including your hashtags in Facebook advertising. The same creative best practices on Facebook still apply – compelling copy and photography that is in the brand voice works best. Any hashtags that you use on other platforms that are connected to your Facebook Page will be automatically clickable and searchable on Facebook.

So what do you think – are Facebook hashtags friend or foe?