+Facebook+ Fan Page now has more than 1 million businesses actively advertising on the social network, the company announced Tuesday.
The “vast majority” of those advertisers are small businesses, according to Dan Levy, #Facebook’s director of small #business, who announced the milestone during an event at Facebook’s office in New York.
“The feedback we hear from businesses from all over the world is, ‘Just make it simpler,'” Levy said at one point during the event. Perhaps with that in mind, #Facebook announced plans to slash the number of ad products in half in order to streamline and improve the experience for #advertisers.
There’s clearly room for Facebook to grow. Facebook’s COO +Sheryl Sandberg revealed in May that there were 16 million small businesses actively using Facebook pages. During the event, Levy noted that most business #owners start out as Facebook users, and then progress to launching pages for their businesses on their #socialnetwork, and then hopefully, to paying to advertise their businesses on the site.