I know, this looks like a loooong “Note,” but the time you spend here can be what makes the difference between you doing of a lot of work with little results, or doing a little work to get with a lot of results on Facebook.
Having a great Facebook App will undoubtedly increase your likes, captures leads and make you sales 24/7.
★ How to Get More Likes
A great app will prompt your visitors to “like” your page before they reach the main content. This is made possible by using a “Fan Gate.” You can increase the likelihood that your visitor will click “like” on your page either through a value exchange, or because your message agrees with a worldview that they want to share. The latter is more difficult to tie directly to a sale, so I’m going to stick to the first one.
A “value exchange” offer.
Before you start you have to “know thy customer.”
6 Questions to ask yourself to get a “proper avatar” of your customer:
What are some of the “buzzwords” in their circles?
Who do they take advice from?
What do they have to deal with everyday, that they wish they didn’t?
What do they typically spend money on?
Where did they come from before they arrived at your Fan Gate?
How can you offer them something at that moment that would signify an interest in what you are selling?
For example, lets say you own a wine shop. You could offer a coupon for 20% off their first purchase. Put the coupon on the main App page and simply explain the offer on the Fan Gate. If a visitor likes your page and claims the coupon you can assume they are wine drinkers and therefore, your target market.
Why you need Fans.
Fans have the opportunity to see some of the updates you make to your Fan Page. How many Fans see which of your updates, and how often is up to Facebook (Edgerank). If you want to access more of your Fans, you can get really good at posting engaging content that triggers high arousal emotions. This will increase the chances that Facebook, and your Fans will share your content. Or you can pay Facebook with a “promoted post” to show your updates to more of your Fans and the friends of your Fans.
Fans are more than just an audience, they are a “list” and if you don’t have your own list, you will have to go out and cut a deal with someone who does. IE: Google, Facebook, Bing, other Fan Pages, JV with influential people, even when you pay for a TV commercial or radio spot, you are paying to access a list. Growing your own list is the fastest and least expensive way to drive instant business on demand for any business. Your Fans are your “soft list.”
★ How to Capture More Leads
Leads are Fans who clicked on the “action button/s” on your App. Because everything is done within Facebook, the SRM technology (when on) can authenticate the identity of your leads based on the information they gave Facebook (name, city, state, birth date, profile link, email address). This is by far more accurate than a standard optin form.
When you capture this “action takers” information you are building a “hard list.” A person on your “hard list” is similar to a “Fan,” but with a higher level of interest. They are more targeted, pre-qualified, and presumably more responsive to your future offers. That’s why we call them “Leads.”
The desired action on your main App page can be a continuation of the Fan Gate offer, or the final call to a sale.
The action can be one or more of the following: A URL redirect, a coupon, or a request info page.
Example URL redirects:
- Redirect to your website.
- Redirect to your sales page.
- Redirect to your shopping cart.
- Redirect to your PayPal cart.
- Redirect to your affiliate link.
- Redirect to your PDF.
- Redirect to your ebook.
- Redirect to your jotform.
- Redirect to your Google Doc.
- Redirect to your to another 22s App.
- Offer a deal on a first purchase.
- Offer a weekly deals and utilize the App QR Code.
Example message requests:
- Prompt to request more info.
- Ask questions.
- Ask to submit information
★ How to Makes More Sales
It’s official, people buy from those they know like and trust. What better place than Facebook to get to know your brand, see what people are saying about it, and engage in a social conversation?
Trouble is very few people know how to turn social activity into results for their business — and if you made it this far, you are NOT one of them, so congratulations 🙂
You have an App. You can tap into the inherent traffic you already have inside your own friends and friends of friends on the largest social graph in the world. Your property on this fertile ground is free of distracting ads, or countless ways to leave without your approval.
You have an environment inside Facebook that you control where you can present an offer. To present your offer with 22Social all you need are words and pictures. Editing your App is easy, putting together a killer offer that converts can be the tricky part.
Writing good words (ad copy) will allow you to compete with people that are more tech savvy then you, have more time than you, more money than you, or so-called guru’s who have deep roots in an industry. It has nothing to do with a law, in fact is rarely polished, grammatically correct, or even politically correct for that matter. It’s nothing like anything we’ve ever been taught in school, and you wouldn’t turn this into your boss at work either. At the end of the day your “ad copy” is your automatic salesperson that works 24/7 without taking breaks.
5 Step To building a killer offer with words:
1) Make your headline remarkable.
The #1 Job of your headline is to engage the reader right away so you grab their attention and move them to the next step. A headline is a stop sign, not a buy sign, keep it exciting but believable.
After you grab their attention, give them value to build trust and pique their interest.
If you are successful in making your advertising itself valuable, then it will trigger reciprocation. This means that if you give them something first, they almost feel the need to give you something back. Right now all you want is their time and attention so you can get them to step two.
2) Identify and name their “urgent problem”
It’s time to stick the knife in… cut your reader open, insert salt. Yeah yeah, I know it sounds brutal, but how else are you going to bring vivid awareness to the problem?
This will stir desire. Desire is an emotion, and believe-it or not, most of us make purchases based on emotion.
But before we can ask them for money let’s get them on our side first. Here’s a easy way to do it,empathy. Help them throw rocks at their enemies, confirm their suspicions, encourage their dreams, and justify their failures, maybe even take the emotion down a notch… then go directly to step 3.
3) Solve their urgent problem with a “unique promise”
Now it’s time to deliver. If you can’t deliver on the promise then even the best ad copy in the world won’t save you, because it’s time to talk about the results. What if that problem you so eloquently exposed in the previous step, was solved once and for all?
Tell them how you solve the problem, but don’t drown them in features and details at this point. Instead give them benefits and results.
4) Prove that you can solve their problem with “unquestionable proof”..
Remember, facts tell and stories sell so relieve their fears with social proof. An easy solution is to add testimonials that overcome common objections. If you don’t have them yet, then you can substitute mainstream proof of undeniable trends. Ultimately, if your reader can envision themselves using your product with success, YOU WIN!
5) Make your offer impossible to refuse with a “user friendly proposition”..
Give them an action and ask for the sale – KISS, Keep it simple & sexy – The more difficult it is to understand the less conversions you will make. I actually put my ad copy in a Word Document and check the “Readability Statistics” to make sure the Flesch-Kincaid Grade Level is below 8th grade reading level… I’m serious.
Wishy-washy buzz-kill words that will destroy the best call to action are; fairly, generally, somewhat, kinda, don’t use em or other words like em. In the end, people take action are to avoid pain or to increase pleasure.
Tips for building better media: