7 Simple Numbers That Will Grow Your Business | Entrepreneur.com

7 Simple Numbers That Will Grow Your Business | Entrepreneur.com:

One of my main business mantras is “Know Your Numbers,” and because numbers are the language of business, it is numbers that will ultimately determine your success.
Business is literally a numbers game, but what numbers should you know?
Here are seven metrics that will give you predictive results you can measure and manage for more sales and bigger profits:
1) The lifetime value of each customer. While there are more complicated formulas to determine this value, this simple version will give you a start:
If your average customer spends $20 per purchase, buys three times a year and stays with your business for five years, the customer’s lifetime value to your business is $300.
$20 x 3 sales = $60
$60 x 5 years = $300
Now you have a working understanding of the worth of each customer and the types of resources you need to acquire and retain them.
2) How much it costs to acquire a new customer. I call this your Cost Per Acquisition, or CPA, and it can help determine how much you spend on any marketing or ad campaign.
Let’s say you’ve placed an ad in your local paper for $200. You get 20 responses and 10 sales. The acquisition cost for each customer is $20 ($200/ 10 = $20).
If your offer results in at least $20 in profits on every sale, you’ve run a successful campaign. But if your CPA is $20 and you have little or no profit, or are acquiring customers at a loss, it’s time to re-evaluate your marketing.
3) Conversion rates. Let’s say you hand out flyers to people on the street. The campaign generates 1000 leads over a two-week period, and 100 of those leads buy. Your conversion rate is 10 percent (1000 leads / 100 new customers = 10 percent conversion rate).
Too low? Nowhere to go but up. Tweak flaws in your sales process, increase customer service, narrow your target or create a better offer.
Knowing where you are is half the battle in getting to where you need to be.
4) Your average dollar sale. The value of each sale is important if you are looking to generate repeat business or up-sell — in other words, the “Would you like fries with that?” strategy.
Simple “add-ons” can add-up quickly. For example, a deli offering premium sides and bottled drinks increased average sale from $5.42 to $13.11 with a simple “up sell” script that increased overall revenue 144 percent within a few weeks’ time.
5) Response rates. Conventional direct mail response rates will vary from 1 percent — generated by using lists from a list broker — to up to 5 percent — generated by using what I call a “warm” list of current or past customers.
Online email response rates are generally around .1 percent. That means, to get 50 responses to a conventional direct mailing, you’ll need to mail to a minimum of 5000 names with a great offer.
To get 50 responses from an email campaign, you’ll need at least 50,000 names, knowing not every response will end in a sale.
6) Lead-to-sale-ratio. If you’re in a business-to-business, professional services category or have a long-term sales cycle, your lead-to-sale ratio will give you an idea of the audience you’ll need to target to actually close a sale.
Say your startup insurance business needs 10 prospects to generate five meetings to produce one client. To get 1000 clients, you’ll need to prospect 10,000 people.
If your conversion rate is 20 percent, you can add value, guarantees or other ways of reducing real or perceived risks to increase your conversion rates to a 5:2 or 5:3 ratio.
7) Touches to sale. How many contacts or touches does your prospect need before they buy? The general rule of thumb in sales is that:
  • Two percent of sales are made on the first contact/touch
  • Three percent of sales are made on the second contact
  • Five percent of sales are made on the third contact
  • 10 percent of sales are made on the fourth contact
  • 80 percent of sales are made on the fifth contact
It’s generally accepted that on average, you need at least four to seven touches for a sale. So when should you stop touching? When you’re asked — otherwise, you never know when the timing is finally right for a sale.
Knowing your numbers and what numbers to know in the first place greatly empowers your decision making, and helps you better predict how your business will fare.
If you do your numbers and discover you need a 10,000 person database to get 1000 customers, your marketing plan is pretty simple: Get a list and an offer, then track and convert your results.

Read more: http://www.entrepreneur.com/article/227616#ixzz2adT9bn11

The Most Important Test Your New Business Idea Needs to Pass | Entrepreneur.com

The Most Important Test Your New Business Idea Needs to Pass | Entrepreneur.com:

One of my big failures taught me that your gut reaction can give you a better answer than pages of analysis.
In 2007, I decided I wanted to open a hedge fund. It took me eight months of research without a nibble of client interest before I realized that I had to give up the venture. I realized afterward that I had been walking down a path my gut initially told me would not be a profitable one.
I thought there were plenty of good reasons to open a hedge fund. For one, there may be no higher paying activity on the planet. After all, hedge funds earn their owners annual fees of 2 percent of the assets under management and at least 20 percent of the profits. Top hedge fund managers regularly pull in over $1 billion in annual compensation.
I thought I could manage money well. I had enjoyed high returns investing in private companies during the 1990s. And in 2002, I started an investment newsletter that recommended three publicly-traded stocks each month that generated market-beating returns.
I was concerned about whether there were regulations that would prevent me from starting a hedge fund. So I met with a friend of a friend who had started one who had a law degree and he said that I did not need a specific license, but that I might need one if I attracted enough investors.
So I drafted a prospectus for my proposed hedge fund and started to consider how I would approach potential investors. This was the point where my gut started telling me I would have a really hard time. After all, I had no experience managing other peoples’ money.

Having followed the stock market closely since I began appearing on CNBC in 1998, I was convinced of one part of financial theory: You can’t beat the market. All the supposedly reliable techniques for picking stocks would not help me pick stocks any better than all the other well-trained analysts who were using the same approach.

I noticed another investment rule that worked almost perfectly. If a public company beat Wall Street earnings expectations and raised its forecast each quarter, its stock would go up. And if it failed in either, its shares would plunge. But this was a useless rule because the only way to know for sure how these statistics will turn out each quarter is to have insider information, which I did not have.
In short, any market-beating investment profits I had earned, I attributed to luck. And when faced with the prospect that I could be lucky in the future by betting all of my net worth and other peoples’ money, in my gut, I wasn’t sure I could not succeed. Still I pressed on, hopeful that my hard work would pay off.
A few months later, at a wedding, I was sitting at a table with a former business school classmate who worked in a fund-of-funds in Manhattan. He was in charge of allocating money among different hedge funds.
When I told him about my idea to start a hedge fund, he scoffed. He said that if I had any hope of starting such a fund, I should invest all of my own money using the proposed hedge funds’ investment strategy. If I could show that my audited returns beat the market on a risk-adjusted basis, there was a chance I could raise money from other investors.
That’s when I realized there was no way I would be willing to bet my entire net worth on my ability to make investment decisions. Why then, should I be willing to risk other people’s money?
My failure to start a hedge fund highlighted an important lesson: Often your gut reaction is right. My gut was telling me this hedge fund idea would not work. But I kept pursuing it.
What I learned was that a true test of deciding if a business will work is asking yourself whether you’re willing to bet everything you have on it. If that sounds like a crazy idea, maybe your gut is onto something. I know mine was.

Read more: http://www.entrepreneur.com/article/227462#ixzz2a7sX78LE

How to Start a Realistic International SEO Campaign – Search Engine Watch (#SEW)

How to Start a Realistic International SEO Campaign – Search Engine Watch (#SEW):

While search engine optimization (#SEO) is already a multidimensional marketing initiative, adding an international component can quickly turn into a large-scale project that can border on being unwieldy, without proper planning or realistic expectations.

The Fundamentals are the Same

The good news for #SEO professionals is that the tactics you employ for a domestic effort are still in play in international campaigns. All you will really be doing is adding additional factors to the decisions you make and the way you approach a long-term strategy.
For those who aren’t quite experts, it’s important to understand the fundamentals of SEO, which apply whether you’re optimizing for one country or 100 countries, before you undertake an international SEO initiative. It is not the purpose of this article to provide general guidance on SEO (there are plenty of great articles about that topic on SEW already), but instead to highlight how to undertake a realistic international SEO campaign.
While there are several, the key point is that SEO is not a one-time project. It is an ongoing effort that evolves with changes in:
  • Industry sophistication (e.g., how well your competition is adopting SEO strategies and tactics).
  • Search engine algorithms that are always in flux.
  • Website user experience and technology trends that can interfere with optimization tactics.
  • Shifts in consumer behavior and preferences (e.g., keywords and methods used by your audience).

New Dimensions for International Efforts

As if that wasn’t enough to keep track of, targeting multiple countries takes us beyond the tactics you employ for a solely domestic effort. Adding to these fundamentals, we now have an international component to factor in.
This means that there are several other components that can play a large role in your rankings, which may not be on your radar if you have only focused domestically in the past. A few of these include:
  • Web hosting locations.
  • Domain extensions (e.g., the decision to use specific TLDs in your strategy).
  • Page content languages.
  • #URL structures (e.g., using subdomains or subdirectories for pages in specific languages).
  • Inbound links’ country of origin.
  • For long-term link building strategies, you should factor the blogging and social media habits and preferences of the country or countries you are targeting on an individual basis.
I encourage you to read up on these components to determine the impact that each will have.

Be Realistic with First Steps

To put this into perspective, this issue compounds with each additional country that you target. You can see how this can easily become a daunting task for a small marketing team that is given the assignment to optimize in 10 different countries.
The best approach is one that is both focused in scope and realistic in timing and effort. As they say, don’t bite off more than you can chew.
Pick one or two countries to focus on that can be thought of as low-hanging fruit. You may have native speakers in your organization, you may be able to easily host a site in your target country, or get bloggers or other content creators to contribute links and articles from those places or many other factors. By focusing in this manner, you’ll get much better results in a few places, instead of mediocre results across a variety of countries.
Also, be realistic in what can be accomplished within your timeframe and from a purely logistical standpoint. Don’t make hosting in-country a key part of your strategy if you aren’t sure your IT team will be able to make it happen.
Don’t rely on as-yet-unknown content contributors to be a sole source of inbound links if you might not have the budget to deliver on that. Instead, include them as part of a medium-term or long-term plan, but put your efforts behind the things that you know you can do well right away. The key here is being comprehensive in everything that you do, and having a backup plan for the things that might not be possible just yet.
Be careful to learn how effective each of the tactics you are evaluating is relative to one another. You might want to create a quick table of these individual tactics and the potential benefits and costs. This is an easy way to guide your efforts and keep your priorities straight.
A holistic approach is always the best one when it comes to SEO (as in most things), but you may find moderate to good success by employing the low-hanging fruit in the short-term while you plan out your approach for the more difficult to employ.

Conclusion

A new international SEO initiative is an exciting undertaking, but can be a daunting task when you take factors such as locations, languages and many other elements into account. Your best success will come with that key combination of focus and realism, and your results will continue to grow as you fill out the pieces of your SEO strategy that might take longer to accomplish.

Austin is the Number One Market for Startups – SiliconHills

Austin is the Number One Market for Startups – SiliconHills:

Entrepreneur Magazine teamed up with GoodApril, a San Francisco-based tax-planning startup to find the best market for startups.
And….drum roll please…..Austin ranks as the best place in the nation to launch a startup.
Seattle claimed the second place, followed by Boulder, New York and Boston.
You can find the full report on Entrepreneur Magazine’s site along with an infographic comparing seven of the best markets in the U.S. to launch a startup.
The list ranks cities by the median tech paycheck, maximum personal income tax, property tax, cost of a house and cost of an office.
“San Francisco, the longtime Silicon Valley startup mecca, ranks as the worst place to launch, due to high costs and taxes, GoodApril found,” according to the report.

Infographic: Inside The Mind of The Average Social Networker | Mobile Marketing Watch

Infographic: Inside The Mind of The Average Social Networker | Mobile Marketing Watch:

To become a social media marketing expert (or as close to one as a person can realistically be) it’s critically important to understand what goes on inside the mind of the average social networker.
More importantly, perhaps, is to unerstand the antics, behaviors, and preferences of social media regulars.
This week on the All Twitter blog,MyLife.com and Harris Interactive published a new infographic based on the findings of their recent joint survey’s findings.
So what do you need to know about the “average social networker”? Find out below.

How to Use Data to Build a Well-Timed Marketing Campaign – Search Engine Watch (#SEW)

How to Use Data to Build a Well-Timed Marketing Campaign – Search Engine Watch (#SEW):

With the right data, could we predict the future and drive even better performance from our limited #marketing budgets? Yes, I think so.
As digital marketers, we already understand “seasonality” directly impacts our marketing campaigns – it can drive more volume and higher ROI. But we aren’t always going deep enough.
For holiday #campaigns, much has been done to break down consumer behavior into smaller, predictable and measureable events – Black Friday or Cyber Monday for example.
Why can’t we do this for other seasons like back to school or the summer travel season?
What I’m about #share with you is an example of how to use data to build a well-timed campaign, specifically for back to school – but the implications extend well beyond this campaign type, retail, or search marketing.

Pieces of a Well-timed, Potentially Predictive #Back-to-School Campaign

Start by combining two key ingredients:
  • Predictable measureable “micro-event”: The first day of school (which is set by school district or state governments).
  • Consumer behavior: Understand when parents begin shopping for their kids to go back to school.
By August 5, all of Hawaii’s 180,000 K-12 public school students will be back at school. But New York City’s 1.1 million K-12 students won’t be back at school until September 9. That’s a big difference in time, geography, and demographics.
Combine varying school start dates with insights like the fact nearly 72 percent of parents typically shop for their children within 1 week to 1 month before school starts – we now have our foundation.
Your Hawaiian advertising campaigns may need to start July 5th vs. August 9th for New York City. Of course, you could start advertising earlier for either Hawaii or NYC, but with limited resources it’s important to know when to focus (and not to focus).

When Parents Start Shopping for Back-to-School

In 2012 the National Retail Federation (NRF) asked when parents planned to shop for the then upcoming school year. The survey is a great benchmark if you don’t have your own research or buying behavior. What does the survey say?
  • Only 2.7 percent will shop the week of school and 3.2 percent will start after school has started (surprisingly not too many procrastinators!).
  • The bulk of parents, nearly 72 percent, will shop for their children within 1 week to 1 month before school starts.

5 Must-Follow Twitter Accounts for Entrepreneurs

5 Must-Follow Twitter Accounts for Entrepreneurs:

#Twitter instantly connects us with celebrities and thought leaders. But it’s all about who you follow — filling your stream with forward thinkers can help stoke innovation and provide a window into the brains of competitors and customers.
Twitter can be a gold mine for advice and insight, too. Here are five successful self-starters who are must-follows if you’re looking to start or grow your own business.

1.  +Richard Branson 

Bio: The 62-year-old British #billionaire is best known as the founder and chairman of Virgin Group, which owns 400 companies including Virgin Atlantic Airways and Virgin Records.
Tweets about: Business tips, social good campaigns, nature, conservation, travel and everything Virgin.
Business advice: Think big and don’t let anyone tell you your dreams are impossible. Take risks — those are the ones that pay off the most. Don’t be embarrassed to start small. (Branson started Virgin America out of the trunk of his car.)

2.  +Mark Cuban 

Bio: Owner of the NBA’s #Dallas Mavericks, Landmark Theaters and Magnolia Pictures; judge on ABC’s Shark Tank; author; investor.
Tweets about: Investing, his many business ventures (including his favorite sports team), the changing world of television, media and his family.
Business advice: He recommends sweating out ideas, opening yourself to intellectual diversity, finding a mentor and hiring people who you think will love working for you. Or, for about $160 a minute, you can call Cuban for advice yourself.

3.  +Marissa Mayer 

Bio: Yahoo CEO and president; formerly #Google’s first female engineer and employee No. 20.
Tweets about: Yahoo products, Flickr, customer service issues and Yahoo’s newest acquisition, Tumblr.
Business advice: Mayer says it’s all about avoiding burnout. That means spotting potential employee trouble before it happens, finding a work/life balance and being flexible. She gives women entrepreneurs the same advice as men: “If you can find something that you’re really passionate about, whether you’re a man or a woman comes a lot less into play. Passion is a gender-neutralizing force.”

4.  +Tim Ferriss 

Bio: The author, entrepreneur and angel investor became a global sensation with The 4-Hour Workweek and bestsellers The 4-Hour Body and The 4-Hour Chef. Now, he’s an advisor to #FacebookTwitter, Evernote and Uber. He also helped launch the education reform program LitLiberation and belongs to the board of the nonprofit DonorsChoose.
Tweets about: Most often, his books and the four-hour culture. Since his first tweet in 2009, he has tweeted 4,300 times and accrued more than 400,000 followers.
Business advice: He emphasizes “empire building” and communication by refining and practicing a pitch over and over. He also stresses the importance of working backward from your goal and minimizing and automating processes.

5.  +Jack Dorsey 

Bio: Co-founder of Twitter and CEO of Square; recently told 60 Minutes he wants to run for mayor of New York City.
Tweets about: Social good, inspirational quotes, Square, travel photos and videos on Vine.
Business advice: Start small, Dorsey says. Keep a diary, maintain an open flow of communication between employees and managers and make your business transparent. And don’t be afraid to break some rules while you’re at it.
Who are some of your must-follows on Twitter for business advice? Let us know in the comments below.

Backend Website Development: How to Prioritize Your Efforts – Search Engine Watch (#SEW)

Backend Website Development: How to Prioritize Your Efforts – Search Engine Watch (#SEW):

The Easy Button . We all want one.
If we could turn all of the complex things in our lives into Easy Buttons, it’d be smooth sailing. After all, the decision to do something is the hard part. So shouldn’t what comes next be easy?
Ah, but life isn’t like that. And neither is website development.
Building the backend functions of your website requires a solid understanding of your business, clear goals and a balanced approach to deciding what to build and what not to.
How do you prioritize your backend development efforts when your team gets a request to make that complicated feature into something simple for users?

Nothing Worth Something is Easy

build-easy
The Easy Button is easy to press, but it takes some skill to build one. Websites are no different. They are somewhat easy to view once complete, but skills are required to build them.
While it might be true that a plumber can build a website in one evening in his underwear, a high-performance website requires a deeper understanding of the technical aspects of it all: web servers, databases, browsers, Internet infrastructure, and other core pieces to deliver your brand online.
That’s why when I hear people outside the dev team within a company asking them to quickly add a new feature to the site because “it should be simple,” I know they don’t understand everything that goes into it.
So if you’re part of a web dev team or you manage the priorities of that team, your job is to understand the complexity of tasks before saying yes to them and knowing how long they are going to take before you commit.

Make Hard Tasks Simpler Over Time

build-simplify
The cost to make complicated concepts in web development into a simple end product or feature is usually high, and may be more than you think in terms of resources and dollars to complete.
But over time, the complicated concepts can become simpler to develop. Look at how your team will bear the burden of these web development requests initially.
If you have a backend process that needs 10 hours of attention from a senior person every week, you may be able to automate portions of that where a more junior person in your company can accomplish the task in two hours a week.
On another note, your company may only have a few senior folks on hand, and a small army of junior personnel. Automating this task will have two benefits:
  • It will cost less do to who can now do the work.
  • You will gain redundancy because more people can accomplish the task.
Once the process is repeated often enough, complicated tasks will be simplified so that anyone on the team can do it.

For Tough Requests, Start with “No”

build-no
I like to remind myself that when I say “yes” to something, I’m saying “no” to seven other things. What we say “no” to defines us.
The work to simplify a complex task in web development requires tough decisions. I believe those decisions start with “no”.
  • A “no” makes features earn the right to be included.
  • A “no” makes us look at every angle before we act.
  • A “no” makes our backend simple and effective.
Finding a balance on your web projects is the trick. Before you engage your web dev team on a complicated task, ask yourself these six questions:
  1. What is the cost of doing nothing?
  2. If we are going to invest the time and money to do this, are there other things we should do first? In other words, is this really our top priority?
  3. Who will use the new, simplified solution?
  4. What steps are we are automating, can we remove a step?
  5. How long will it take to automate them?
  6. Where will the payback come from, and will the effort be worth the investment?
Answers to these questions should reveal the right decision.

Summary

New feature requests that are seemingly simple to others in the company can add layers of complexity to your team’s workload. So, before we ask our development team to “make this easy,” let’s first make sure we’re prioritizing based on the goals of the site, the brand and the effort required to do so.

Turn Social Activity Into More Likes, More Leads, & More Sales on Facebook

Turn Social Activity Into More Likes, More Leads, & More Sales on Facebook

by 22Social (Notes) on Tuesday, July 2, 2013 at 7:38pm
I know, this looks like a loooong “Note,” but the time you spend here can be what makes the difference between you doing of a lot of work with little results, or doing a little work to get with a lot of results on Facebook.
Having a great Facebook App will undoubtedly increase your likes, captures leads and make you sales 24/7.
★ How to Get More Likes
 
A great app will prompt your visitors to “like” your page before they reach the main content. This is made possible by using a “Fan Gate.” You can increase the likelihood that your visitor will click “like” on your page either through a value exchange, or because your message agrees with a worldview that they want to share. The latter is more difficult to tie directly to a sale, so I’m going to stick to the first one.
A “value exchange” offer.
Before you start you have to “know thy customer.”
6 Questions to ask yourself to get a “proper avatar” of your customer:
  1. What are some of the “buzzwords” in their circles?
  2. Who do they take advice from?
  3. What do they have to deal with everyday, that they wish they didn’t?
  4. What do they typically spend money on?
  5. Where did they come from before they arrived at your Fan Gate?
  6. How can you offer them something at that moment that would signify an interest in what you are selling?
For example, lets say you own a wine shop. You could offer a coupon for 20% off their first purchase. Put the coupon on the main App page and simply explain the offer on the Fan Gate. If a visitor likes your page and claims the coupon you can assume they are wine drinkers and therefore, your target market.
Why you need Fans.
Fans have the opportunity to see some of the updates you make to your Fan Page. How many Fans see which of your updates, and how often is up to Facebook (Edgerank). If you want to access more of your Fans, you can get really good at posting engaging content that triggers high arousal emotions. This will increase the chances that Facebook, and your Fans will share your content. Or you can pay Facebook with a “promoted post” to show your updates to more of your Fans and the friends of your Fans.
Fans are more than just an audience, they are a “list” and if you don’t have your own list, you will have to go out and cut a deal with someone who does. IE: Google, Facebook, Bing, other Fan Pages, JV with influential people, even when you pay for a TV commercial or radio spot, you are paying to access a list. Growing your own list is the fastest and least expensive way to drive instant business on demand for any business. Your Fans are your “soft list.”
★ How to Capture More Leads
Leads are Fans who clicked on the “action button/s” on your App. Because everything is done within Facebook, the SRM technology (when on) can authenticate the identity of your leads based on the information they gave Facebook (name, city, state, birth date, profile link, email address). This is by far more accurate than a standard optin form.
When you capture this “action takers” information you are building a “hard list.” A person on your “hard list” is similar to a “Fan,” but with a higher level of interest. They are more targeted, pre-qualified, and presumably more responsive to your future offers. That’s why we call them “Leads.”
The desired action on your main App page can be a continuation of the Fan Gate offer, or the final call to a sale.
The action can be one or more of the following: A URL redirect, a coupon, or a request info page. 
Example URL redirects:
  • Redirect to your website.
  • Redirect to your sales page.
  • Redirect to your shopping cart.
  • Redirect to your PayPal cart.
  • Redirect to your affiliate link.
  • Redirect to your PDF.
  • Redirect to your ebook.
  • Redirect to your jotform.
  • Redirect to your Google Doc.
  • Redirect to your to another 22s App.
Example coupons:
  • Offer a deal on a first purchase.
  • Offer a weekly deals and utilize the App QR Code.
Example message requests:
  • Prompt to request more info.
  • Ask questions.
  • Ask to submit information
★ How to Makes More Sales
 
It’s official, people buy from those they know like and trust. What better place than Facebook to get to know your brand, see what people are saying about it, and engage in a social conversation?
NONE!
Trouble is very few people know how to turn social activity into results for their business — and if you made it this far, you are NOT one of them, so congratulations 🙂
You have an App. You can tap into the inherent traffic you already have inside your own friends and friends of friends on the largest social graph in the world. Your property on this fertile ground is free of distracting ads, or countless ways to leave without your approval.
You have an environment inside Facebook that you control where you can present an offer. To present your offer with 22Social all you need are words and pictures. Editing your App is easy, putting together a killer offer that converts can be the tricky part.
Writing good words (ad copy) will allow you to compete with people that are more tech savvy then you, have more time than you, more money than you, or so-called guru’s who have deep roots in an industry. It has nothing to do with a law, in fact is rarely polished, grammatically correct, or even politically correct for that matter. It’s nothing like anything we’ve ever been taught in school, and you wouldn’t turn this into your boss at work either. At the end of the day your “ad copy” is your automatic salesperson that works 24/7 without taking breaks.
5 Step To building a killer offer with words:
1) Make your headline remarkable.
The #1 Job of your headline is to engage the reader right away so you grab their attention and move them to the next step. A headline is a stop sign, not a buy sign, keep it exciting but believable.
After you grab their attention, give them value to build trust and pique their interest.
If you are successful in making your advertising itself valuable, then it will trigger reciprocation. This means that if you give them something first, they almost feel the need to give you something back. Right now all you want is their time and attention so you can get them to step two.
2) Identify and name their “urgent problem”
It’s time to stick the knife in… cut your reader open, insert salt. Yeah yeah, I know it sounds brutal, but how else are you going to bring vivid awareness to the problem?
This will stir desire. Desire is an emotion, and believe-it or not, most of us make purchases based on emotion.
But before we can ask them for money let’s get them on our side first. Here’s a easy way to do it,empathy. Help them throw rocks at their enemies, confirm their suspicions, encourage their dreams, and justify their failures, maybe even take the emotion down a notch… then go directly to step 3.
3) Solve their urgent problem with a “unique promise”
Now it’s time to deliver. If you can’t deliver on the promise then even the best ad copy in the world won’t save you, because it’s time to talk about the results. What if that problem you so eloquently exposed in the previous step, was solved once and for all?
Tell them how you solve the problem, but don’t drown them in features and details at this point. Instead give them benefits and results.
4) Prove that you can solve their problem with “unquestionable proof”..
Remember, facts tell and stories sell so relieve their fears with social proof. An easy solution is to add testimonials that overcome common objections. If you don’t have them yet, then you can substitute mainstream proof of undeniable trends. Ultimately, if your reader can envision themselves using your product with success, YOU WIN!
5) Make your offer impossible to refuse with a “user friendly proposition”..
Give them an action and ask for the sale – KISS, Keep it simple & sexy – The more difficult it is to understand the less conversions you will make. I actually put my ad copy in a Word Document and check the “Readability Statistics” to make sure the Flesch-Kincaid Grade Level is below 8th grade reading level… I’m serious.
Wishy-washy buzz-kill words that will destroy the best call to action are; fairly, generally, somewhat, kinda, don’t use em or other words like em. In the end, people take action are to avoid pain or to increase pleasure.
Tips for building better media:

Infographic: Mobile is Maturing… Fast | Mobile Marketing Watch

Infographic: Mobile is Maturing… Fast | Mobile Marketing Watch:

Companies of all shapes and sizes are “deepening their #mobile activities.”

Why?
An ever-increasing number of CTOs now believe that that enterprise mobility is of paramount importance. In fact, a recent report published on MarketingProfs indicates that 94% of #CTOs are embracing mobile.

“67% think mobility will have more impact than the Internet did in the 1990s,” writes Veronica Maria Jarski, “and 65% view more mobile support for employees as a critical priority.”
A corresponding infographic from Mutual Mobile highlights a host of findings about the impressive rate of mobile’s maturation in the enterprise. Check it out below.