Average Facebook Engagement Metrics: How Does Your Brand Stack Up? – Search Engine Watch (#SEW)

Average Facebook Engagement Metrics: How Does Your Brand Stack Up? – Search Engine Watch (#SEW):

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Lori Rosen top business apps

Lori Rosen top business apps:

The Mac App Store will soon offer one million apps for download. With the sheer volume out there, how can you possibly distinguish which ones are worth the memory space?
I’ve asked myself and the others who work with me at BLACKSOCKS, a sock subscription company that’s been around since 1999 (about eight years before we even started talking about things called “apps” in the first place!), to recommend our choices for the best mobile apps for business owners. We also combed through reviews, tech sites and small business forums for good measure.
The recommended apps are intuitive, well designed, easy-to-use, multi-device accessible, reasonably priced (several are free) and they save a tremendous amount of time.
Dropbox: Cloud storage provides seamless access to your files from any device, no matter where you are. In addition to storing large amounts of data, Dropbox allows employees to share documents, photos and other files—simplifying the collaborative process so you can focus on the big ideas. Free for up to 2 GB; tiered pricing depending upon usage.
SquareThis app turns your smartphone into a credit card processor, allowing small business owners to make sales on the go and eliminate the high costs of a portable credit card machine. It is safe and easy to use with any mobile device. Either a flat monthly fee or $2.75% per swipe; less than traditional credit card fees.
AddapptNothing is more of time drain than updating contacts manually, especially across multiple address books. Addappt continually updates your iOS contacts across all your devices (both mobile and desktop) and also updates your contacts’ address books when you move locations or get a new phone number or email address. Free
NeverlateNeverlate is a calendar reminder on steroids. It not only reminds you of your next appointment, it also tells you what time you should leave based on traffic to arrive on time. The app is integrated with LinkedIn and Evernote. Free
ExpensifyExpensify’s motto says it all—they boast: “Expense reports that don’t suck!” The app helps you document all your expenses, keep track of your gas mileage and even scan receipts by taking a photo on your smartphone. The app syncs directly with your bank accounts and credit cards so you can monitor your expenses in real time. Free.
AsanaAsana is a task-based software that functions as a shared to-do list for your company. Asana allows anyone in the group to monitor work in real-time as it is assigned and completed. Tasks can be named and assigned across the company, then shut down, subdivided or prioritized as the day, month or year goes on. Free for up to 15 users; monthly charges range from $50 to $800.
BumpBump allows you to exchange contact information simply by touching your smartphone with another smartphone. This straightforward (and eco-friendly) app will soon send traditional business cards the way of the dinosaur. Free
EvernoteAnother tree-saver, I would be remiss not to include the ever popular Evernote, which allows you to sync all your notes, lists and reminders across all your devices. It also includes storage, and allows you to share information with your employees. Prices range from free to premium services at $10/month per user.
Each application listed here will help keep any business organized and running efficiently, and some are especially suited for industries such as sales, retail or professional services. Once you download these apps, you will wonder how you were able to function without each and every one. Remember floppy disks, Wite-Out and fax machines? Me neither.

LinkedIn Lets You Apply for Jobs on Your Phone

LinkedIn Lets You Apply for Jobs on Your Phone:

“Over 30% of members who view jobs on LinkedIn come from mobile,” said Vaibhav Goel, associate product manager at LinkedIn.
Last month, the company launched the “Jobs you might be interested in” section on mobile as a way for job seekers to search potential gigs while away from their computers. The feature proved very successful for LinkedIn, with many users checking out jobs on mobile that had never before used the functionality on the company’s website.
Monday’s update adds an Apply button and a Save Job button to each listing. After tapping Apply, the app offers the option to edit your LinkedIn profile and update your contact information.

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The ability to apply for jobs on mobile will begin rolling out globally to English-speaking LinkedIn members who download the latest version of the app.
Would you apply for a job from your mobile phone? Let us know your thoughts in the comments.

Weird Coupons Offers Daily Deals Alternative to Austin Businesses | Daily Deal Media – Daily Deal News & Site Reviews | Industry Data & Reports | Merchant Resources

Weird Coupons Offers Daily Deals Alternative to Austin Businesses | Daily Deal Media – Daily Deal News & Site Reviews | Industry Data & Reports | Merchant Resources:

Weird #Coupons is offering mobile-optimized daily deals and digital coupons from businesses based in Austin, Tex.
Launched early last year, Weird Coupons is the brainchild of GSD&M writer and creative strategist Eric Knittel.
Drawing from his background with #Austin’s leading ad agency, Knittel hopes to win back local revenues from daily deal giants like Groupon and LivingSocial.
Noting the hardships that local businesses face when outmatched by larger companies, Knittel asks “[why] would a company go under using an advertising strategy? Advertising is supposed to drive business not hurt business.”
Businesses can utilize Weird Coupons at one of three levels: 
  • $50 = five six-day coupons
  • $85 = three 18-day coupons
  • $120 = one 80-day coupon
According to Knittel, the last level translates to $1.50 per day.
Currently in beta mode, Weird Coupons is a self-funded operation that has thus far drawn 6,000 downloads and 116 business clients.

Why Mobile Advertising and Mobile Payments Need Each Other | Mobile Marketing Watch

Why Mobile Advertising and Mobile Payments Need Each Other | Mobile Marketing Watch:

Last March, when Grouponunceremoniously dumped Andrew Mason as its CEO, the discussion quickly turned to the fate of the company itself and whether Mason’s ouster means anything in the big picture.
Groupon, after all, isn’t a lone failure in an otherwise thriving sea of daily deals companies. The industry is depressed in its entirety.
Last fall, Amazon was even forced to concede that LivingSocial is a mega money loser as earnings pointed to LivingSocial’s net loss of $566 million with revenue of just $124 million.
A growing number of industry watchers and analysts believe that the fate of daily deals rests on the speed at which mobile payments and mobile advertising intersect.
“Digital coupons aren’t cool anymore,” says analyst Brian Tetherton of IGC Co., a financial marketing and management firm. “They need to be buoyed by the rising tide of related technologies. Highly relevant, well-targeted ads and daily deals will be gladly received by consumers so long as they can be easily stored (Apple’s iOS Passbook, perhaps), retrieved, and redeemed at the point of sale.”
Tetherton sees the respective progress of both the mobile payments and mobile advertising industries leading to an inevitable and inextricable fusion.
Dan Meyers, owner of a third-generation dry cleaning service in Hobart, Indiana, is looking forward to that development.
“We chucked our old cash register last year and now use a mobile POS solution from PayAnywhere,” he explains. “Consumers like the convenience and security of paying with a quick swipe when we deliver to their door.”
Although the transition to mobile payments has been a positive experience for Meyers’ small business, daily deals have been another matter altogether.
“I’ve done the deals and coupons before,” he says, “but I get the feeling customers are bored with them. If I can better entice or target current or prospective customers with an ad or coupon and then redeem it at the point of sale, now that will do a lot of good for me.”
It will also do a lot of good for three industries – mobile payments, mobile advertising, and daily deals – that could use one another’s help today.
In addition to his optimism for mobile payments, Tetherton is excited about the potential of mobile advertising, as illustrated in the last twelve months by leading mobile ad networks.
According to On Device Research, 70% of mobile users consider mobile ads on smartphones to be a “personal invitation,” not an intrusion.
Helping to change opinions in favor of mobile ads are the efforts of top mobile ad networks that have been praised for highly effective innovations in mobile ad formats and ad targeting capabilities.
Tetherton sees a time in the near future when the cutting edge, industry leading technologies like those seen today from mobile payment platforms like PayAnywhere, mobile ad networks like Millennial Media, and daily deal providers like Groupon intersect in a way that will delight and enrich consumers at the point of sale to an extent never before observed.
Says Meyers, “that day can’t come fast enough.”