Ten Life Science Companies to Watch in San Antonio

By LAURA LOREK Reporter with Silicon Hills News San Antonio has a robust bioscience and healthcare industry which contributes more than $23.9 billion to the city’s economy annually, according to the San Antonio Economic Development Foundation. In fact, one in every six San Antonio employees works in the bioscience and healthcare industry. The industry is […]

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3 Reasons Why Your Influencer Marketing Failed

You’ve seen reports about how influencer marketing is “the next big thing.” You’ve read articles and case studies talking about how…

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Leadership Austin elects first Asian-American board chairman

Leadership Austin has elected Ali Khataw, CEO of Encotech Engineering Consultants Inc., as board chairman.
The group, which focuses on leadership training for civic life, said Khataw is the first Asian-American to hold the post since Leadership Austin was founded in 1979.
Khataw graduated from the Leadership Austin training program in 2009 and has served on its board since 2012. His focus will be on alumni engagement, community dialog and community trusteeship, according to an announcement.
Khataw…

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Calling all developers: Central Health seeks Brackenridge redevelopment plan

A huge opportunity for developers gets formally underway Sept. 1 when Central Health releases its request for qualifications for the redevelopment of the Brackenridge campus.
“The RFQ represents an important milestone in redevelopment of the 14.3-acre downtown site,” according to a written statement.
University Medical Center Brackenridge at 601 E. 15th St. is now expendable, as its operator, Seton Healthcare Family, is building a new training hospital nearby in affiliation with the University…

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Worker killed in Lockhart construction mishap

A construction worker died and several others were injured Wednesday in Lockhart, southeast of Austin, after an excavation project collapsed.
The incident happened at around 12:30 p.m. near Clear Fork and City Line roads, west of Lockhart High School, according to KXAN.
KXAN reports that Clear Fork Road from Mockingbird to City Line Road will be blocked off during the investigation.
Casey Perkins, director of the Austin office of the federal Occupational Safety and Health Administration, said…

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Austin ridesharing gold rush creates business for app makers

The rush to replace ridesharing giants Uber and Lyft in Austin has presented big business opportunities for enterprising startups, including mobile application developers.
Amadeus Consulting, based in the Denver suburb of Boulder, developed the app for Ride Fare LLC, one of eight ridesharing apps currently operating in Austin.
“Fare literally turned the app on and they had customers,” said John Basso, who is both chief information officer for Amadeus and chief technology officer for Ride Fare.…

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French automaker to sponsor September hackathon in Austin

Austin is set to host one of three hackathons held nationwide that are expected to generate auto industry-related apps and technology.
San Francisco-based Startup Drive plans to host the hackathon sponsored by French car maker Renault SA (EPA: RNO) on Sept. 23-25 in Austin. About 100 people are expected to attend the event at the Galvanize Inc. co-working space downtown.
Hackathons are typically designed to generate apps and prospective business ideas. They’re a common occurrence in Austin, but…

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What Will Impact Staffing Decisions? Companies Want Personnel Ready for Future Innovations

futureIs it better to hire for the challenges one has — or the ones coming down the road?

Increasingly, marketers are looking to add staff who are informed, nimble, and ready to tackle the coming technologies.

That tidbit comes from recent research indicating that almost seven in 10 “feel the drive to innovate will likely impact their staffing decisions over the next two years.”

Digital marketing platform GumGum and professional organization Brand Innovators polled 246 U.S. digital marketers from a variety of industries about the organizational opportunities and challenges their departments are facing, according to eMarketer.

Seventy percent of respondents admitted that innovation initiatives would likely influence staffing and organizational decisions for the next 24 months.

“Not far behind (were) other probable challenges, including analytics and measurement (65 percent), mobile initiatives (64 percent) and content marketing (64 percent),” reports eMarketer.

This shouldn’t be a shocking revelation.

“Some 84 percent of executives said they agreed or strongly agreed that their company is looking for the next single market-shifting innovation over pursuing a slew of other opportunities, according to June 2015 research from Accenture,” reports eMarketer.

The post What Will Impact Staffing Decisions? Companies Want Personnel Ready for Future Innovations appeared first on Mobile Marketing Watch.

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SessionM Expands Reach of Mobile Marketing Cloud Solutions

Session-MMMW learned today that SessionM, a market leader in mobile-first customer engagement and loyalty technology, is launching its global channel program.

The objective? To help partners integrate, deploy and scale mobile loyalty and engagement solutions for their clients.

We’re told that the company will be working with consulting partners, technology partners and VAR/OEM/resale partners as its customer base increases under the leadership of Adam Morgan, who joined SessionM in March from Sitecore.

“We have spent the last five years developing the most effective solutions for connecting consumers with companies using sophisticated and personalized mobile engagement efforts,” said Lars Albright, co-founder and CEO of SessionM. “By launching our channel program, we look forward to working with partners to find new and creative ways to leverage SessionM’s technologies to reach and engage consumers on a greater scale than ever before.”

SessionM asserts that it serves as a technical bridge between a company’s CRM database and its marketing stack.

To learn more about SessionM and its partnerships, click here.

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