GE Aviation picks Austin for tech hub

GE Aviation plans to open what the company calls a “digital collaboration center” in downtown Austin next week.
The company, a division of Boston-based General Electric Co. (NYSE: GE), is establishing the center above a technology company on 15th Street it acquired in 2012, officials said Friday.
The Austin center would be the fourth in a series of GE digital solutions centers that have opened this year in an effort “to bring the industrial world into the digital era,” according to a company…

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Dell throws out some cubicles at Round Rock HQ, report says

With the recent completion of its mammoth acquisition of EMC Corp., Dell has a new name, thousands of new employees — and apparently some new workplace strategies.
The combined company, which changed its legal name to Dell Technologies Inc. after absorbing Massachusetts-based EMC, is apparently shedding hundreds of cubicles at its Round Rock headquarters and replacing them with open, bright spaces, according to the Austin American-Statesman.
The move is expected to attract employees and could…

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Austin power systems maker agrees to sell assets to British company

Active Power Inc. said it has reached an asset purchase agreement with an English company and its U.S. division.
Austin-based Active Power (Nasdaq: ACPW), a provider of backup power systems, disclosed the proposed deal with Langley Holdings plc and its New York-based Piller USA Inc. division in a Friday filing with the U.S. Securities and Exchange Commission.
Langley and Piller will buy “all of the assets and operations of the company, for a nominal purchase price plus the assumption of all indebtedness,…

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Want a free MBA from Stanford?; plus 5 other top national headlines

Stanford is a offering tuition-paid MBA for up to three students. Sound too good to be true? Graduates must agree to relocate to the Midwest as part of the new fellowship, according to Chicago Business Journal.
That might be a small price to pay in exchange for a graduate degree from Stanford University’s Graduate School of Business, one of the top MBA programs in the country, which costs an estimated $160,000. If the graduates don’t relocate to the Midwest within two years of leaving Stanford,…

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Freescale parent company in buyout talks with Qualcomm, report says

The European company that bought Austin microprocessor maker Freescale Semiconductor Inc. last year is reportedly about to be acquired by Qualcomm Inc., another indicator of a consolidation trend in the semiconductor industry.
Netherlands-based NXP Semiconductor (Nasdaq: NXPI) NV is in discussions with the much larger California-based Qualcomm (Nasdaq: QCOM) in a deal that’s potentially worth more than $30 billion, according to the Wall Street Journal. Last year, Qualcomm ranked No. 5 in semiconductor…

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Buying a home in this month could save you $23,000 in Austin

Conventional wisdom is that spring is the best time to buy a house, but does that hold true for Austin?
A new study from NerdWallet and Realtor.com identified January as the cheapest month to buy a house in the Austin area — prices were 9.2 percent lower than the summer median, when homes sell for the most. That translates to an average savings of more than $23,000 for homebuyers.
Researchers only analyzed listings and sales data for 2014 and 2015, so it’s hard to say if those trends hold up…

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ROI Revolution Recommends Hands-On Holiday Strategies for Ecommerce Retailers

ecommerceHalloween isn’t even here, but any ecommerce retailer worth his salt is gearing up the holiday marketing.

That’s why advice from ROI Revolution, a company that sells online sellers, is timely. The company is recommending that retailers take a hands-on approach.

Citing mobile Google Shopping ads and Amazon as big factors in the marketplace, ROI Revolution Marketplace Strategy Manager Andrew Reagan wants to correct the misconception that there’s an easy transfer between Google and Amazon success.

“The weakest link in your overall marketplace strategy will cripple campaign effectiveness, which is why we always take a deeply integrated approach with Amazon,” Reagan explained.

While successful advertising on Amazon involves smart targeting and ROI considerations, it also requires attention to additional considerations including search engine optimization, listing management, and even business factors such as customer service and shipping reliability.

“Marketplace analysts at ROI Revolution have fine-tuned their strategies with Amazon Sponsored Products campaigns to propel their Marketplace clients to win the coveted “Buy Box” sale more often … even ahead of Amazon itself,” RIO Revolution says. “Technology is imperative to such wins, yet ROI Revolution believes technology functions best within the hands of an in-the-trenches campaign strategist.”

The advice should probably be heeded. Between Thanksgiving and Cyber Monday in 2015, ROI Revolution clients achieved an average 65 percent year-over-year revenue growth in search marketing, about four times above the industry average.

“The industry has also validated this unique agency approach,” notes the firm. “ROI Revolution was recently announced by trade publication Internet Retailer as a 2017 Leading Vendor to the Top 1,000 online retailers for both Search Engine Marketing and Marketplace Management, categories from which the majority of Holiday 2016 ecommerce revenue will flow.”

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Class in Session: Modo Labs Dishes on New Student App Building Competition

apapthon-blog-featureModo Labs, Inc., provider of a leading mobile engagement platform for universities and corporations that helps both technical and non-technical staff quickly create campus and enterprise apps, has just announced that it will be hosting a first-of-its-kind app development event for students at Arizona State University, Florida State University, The George Washington University, Harvard University and the University of Notre Dame.

We’re told that The Great Mobile Appathon will take place in October, and challenge students from all majors and with any level of technical skill, to create innovative mobile apps that will enhance campus life at their college or university.

Students are being encouraged to create apps on anything from academic advising, to student social forums and events, to financial tips and tricks, and will be limited only by their creativity.

Modo Labs launched this competition as a way to show students that “mobile app development is not limited only to those with coding skills.”

To learn more, click here.

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Mobile Marketing: Here’s What Happened This Week

Mobile-MarketingIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Red Stag Fulfillment Offers Handy Guide to E-Commerce Platforms
Red Stag Fulfillment, a successful and well-regarded company that acts as a third party shipping servicer for e-commerce firms, doesn’t sell anything online. But it sure has a bead on the platforms that serve those who do.

First Look: Half of All Shoppers Say Their Online Experience is Lacking
MMW was privy to an exclusive first look this week at a new 2016 Omnichannel Retail Associate Study released today by Salesfloor, a retail technology provider.

Yes, It’s Legal: Company Launches Mobile Display Ads for Attorneys Service Long gone are the days when attorneys, doctors, pharmaceutical companies, and others refrained from what was once considering the sullying business of advertising.

Adsmovil, AppsFlyer Take on the Latin Market
Ad agencies, brands, app marketers and developers can now measure Cost-Per-Install (CPI) campaigns more easily and accurately.

ROI Redux: Email Fans Engaged and More and More Mobile
The well known Mark Twain quip — “The reports of my death are greatly exaggerated” — can now be used to describe what’s happening with email.

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BizWireTV and Zumobi Take Content Marketing to the Next Level

bwtv_app-icon_display_On Thursday in New York, MMW was briefed by Business Wire on the announcement of a new content marketing campaign with the launch of the BizWireTV Microzine from Zumobi.

We’re told that BizWireTV is a weekly news show spotlighting tech launches, innovative startups, and other trending stories crossing Business Wire’s patented distribution network, hosted by Erin Ade.

The BizWireTV Microzine creates an engaging experience that gives access to the show’s news programming without disrupting the user’s experience. Within the Microzine, viewers will have one-click access to their device’s App store to download the new BizWireTV video news apps.

“Reaching consumers in a business news environment is key for us as we look to expand awareness and engagement for BizWireTV and our news apps. We are delivering top trending business news from Business Wire clients through BizWireTV and bringing this content to mobile consumers is an important step in our growth,” said Scott Fedonchik, Business Wire’s VP of Marketing.

The BizWireTV Microzine will appear on targeted mobile sites such as Bloomberg BusinessWeek, Business Insider, CBS Moneywatch, CNN Money, CNBC, Fast Company, Forbes and the Wall Street Journal and offers viewers access to the news programming directly within the Microzine.

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