Colorado recruiting firm targets Austin technology companies with new office

A Colorado recruiting firm that specializes in technology is opening a downtown Austin office with plans to employ 20 workers within two years.
Creative Alignments LLC is planning a Thursday event at the WeWork co-working space on Congress Avenue to officially mark the opening. The company, which was founded in Boulder, Colorado, in late 2010, plans to quickly boost its workforce in the Texas capital to 20 people, CEO Peggy Shell said Monday — equal to its number of Colorado workers.
Creative…

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A sky-high dog park and workouts with a bird’s-eye view: The Independent releases new sales details, renderings

Condo sales are brisk at The Independent, the downtown Austin tower that will be the city’s tallest building when it is completed in 2018.
Nine months after work started on the high-rise that will overlook Lady Bird Lake, new renderings and details of sales activity have been released. A spokeswoman said Monday more than 55 percent of the 370 residences are under contract and only a small number of one-bedroom units remain. Prices range from $300,000 to $3 million.
The 58-story building is being…

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Alphabet brings in longtime executive to right Google Fiber ship

Alphabet Inc. is helicoptering in veteran executive Jonathan Rosenberg to help the company get Google Fiber back on course, Bloomberg reports. The division is hemorrhaging money and last week saw staff cuts, a “pause” to its expansion plans and the departure of CEO Craig Barratt.
Rosenberg currently works as an adviser to Alphabet CEO Larry Page. He’s worked for Google since 2002, helping steer some of the company’s biggest tentpole products: Search, Ads, Gmail, Android, Apps, Chrome, its…

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How staffing agencies can benefit from receivable-based financing

One of the biggest problems every temporary staffing firm faces is balancing the challenge of sending the talent while at the same time paying the talent on time week after week.
It’s one that threatens the very survival of the agency, even as it limits growth opportunities. Few other industries must be concerned when they sign a new client, but the young staffing firm must balance the desire to take on new clients with its ability to pay for the employees that will serve those clients.
Small…

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Developer decries Trump’s effect on his industry — plus 5 other top national headlines

A Bay Area developer is worried about the reputation Republican presidential candidate Donald Trump is giving his profession.
John McNellis, attending last week’s Urban Land Institute Fall Meeting, told Dallas Business Journal that he expects Hillary Clinton to win the presidency, but that a Trump victory could result in "the economy coming off the tracks."
"Wall Street wasn’t paying Hillary all those speaker fees because she said, ‘I’m going to rip your hearts out,’ like Bernie Sanders was saying,"…

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Fortune: These Austin-area tech companies among nation’s best places to work

Central Texas technology companies made a strong showing in Fortune magazine’s latest list of the best small companies to work for.
Four of the top-20 companies are locally based and Georgetown software maker AgileCraft LLC topped the list. The company’s software platform enables users of the Agile development tool to use them on a larger scale. Perks include free food and drinks, a "virtual happy hour" every Friday to connect geographically dispersed workers and a casual dress code. The company…

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In the money Oct. 31: Tequila maker, tech startups raised $8.8M last week

Austin-area startups reported raising a combined $8.8 million in investment capital last week, according to the companies and filings with the U.S. Securities and Exchange Commission.
Such funding deals can often yield business leads for a variety of professionals — from job seekers to real estate brokers to accountants. Click on the link in each funding for more details.
• Travel tips specialist Localeur Inc. received $4.1 million of a planned $4.2 million seed financing involving 43 investors.
•…

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Developer decries Trump’s affect on his industry — plus 5 other top national headlines

A Bay Area developer is worried about the reputation Republican presidential candidate Donald Trump is giving his profession.
John McNellis, attending last week’s Urban Land Institute Fall Meeting, told Dallas Business Journal that he expects Hillary Clinton to win the presidency, but that a Trump victory could result in "the economy coming off the tracks."
"Wall Street wasn’t paying Hillary all those speaker fees because she said, ‘I’m going to rip your hearts out,’ like Bernie Sanders was saying,"…

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The Marketer’s Paradox is Alive and Well in B2B

opinionThe following is a guest contributed post from Sanjay Castelino of Spiceworks.

If there’s one simple truth we know about modern B2B buyers it’s they’ve rapidly evolved from a captive audience ready to hear what your brand has to say to explorers on a self-guided journey to discover products capable of solving their problems. They prefer to not be pre-qualified, pitched, or pressured, and that can be terrifying for marketing and sales leaders who need to hit a number.

Imagine telling your VP of Sales you aren’t interested in littering your website with pop-up forms and handing out address cards at trade shows, activities that over the years have netted new prospects and probably some new customers. How do you think they’d react? If you answered “poorly,” you’re probably right.

The resulting marketers’ paradox — Sales leaders expect their marketing counterparts to deliver both high quality AND a large volume of leads within a short period of time — is where most B2B marketers live today. How you manage the inherent conflicts and find balance between quality, volume and time is important as you think about driving sustained growth.

Reframing the Conversation

In many ways, managing the marketer’s paradox comes down to education and relationship building, but not externally. Internally. Yes, we as marketers have to educate our partners in Sales on the ways the B2B landscape is evolving and how buyers prefer to engage with brands today.

And, we have to make sure they understand the paradox we find ourselves in. In B2B, the fact is we’re working in more specialized arenas with well-defined buyer pools consisting of a specific number of individuals who may be best suited for our product. In most cases, it’s easy enough to deliver high quality leads if you know who those potential buyers are. But high quality and volume become nearly impossible when your audience is so well defined and you’re being asked to deliver within a relatively small time window.

So what do we know? First, unlike in the past, we know B2B buyers are moving through the buying process by first consulting their peers and resources they trust instead of Sales. This places added importance on the role of marketing professionals and the ways we ensure our company’s knowledge, expertise and resources are easy to find and add value to the prospect’s day.

Second, we know B2B purchases are heavily considered, the result of lengthy conversations, a potentially involved RFP process, more technical analysis involving multiple teams and groups, and probably a handful of reference checks.

Finally, we know our partners in Sales aren’t being engaged in the buying process until a short-list has been defined or decision nearly made. While this takes some of the “prospect education” burden off Sales, the optics of the situation are bad and leaves the impression the quantity of qualified prospects who show intent has been greatly reduced – one-third of the marketer’s paradox.

So how do we as marketers begin to address this challenge?

First, we have to reach out to Sales and force a dialogue around how success is measured. Obviously, the metric everyone cares about is revenue but it’s also important to agree that in this new world of account-based marketing, success isn’t measured in the volume of new leads created. Some organizations may look at account depth and the ways Marketing and Sales are partnering to create content that speaks to adjacent business units within an existing account. Some may determine it makes more sense to attract net new accounts so Sales and Marketing partner to reach specific individuals within prospective businesses. Success metrics will vary from business to business but it’s important to get on the same page.

Don’t Forget to be Introspective

While the partnership between Marketing and Sales is critical, it’s also important we as marketers continually challenge ourselves to ensure we’re holding up our end of the bargain. Our job is to add value, influence and ensure prospects are considering us as they move through the purchase journey. So we have to do our homework and really understand how prospects see our brand and offering. Here are the questions I ask myself on an ongoing basis:

  1. Is our Marketing team structured in a way that fosters a partnership with Sales and drives proactive engagement with customers and prospects?
  2. When we, on behalf of our brands, talk to customers or engage with prospects, what are we doing to add value to their day?
  3. What do our customers and prospects think of us?
  4. Where are we falling short today, and what can we do in the short and long term to rectify the situation?
  5. What statements or metrics do we want to be true 12-18 months from today and how do we get there?

The marketer’s paradox is alive and well but there are practical steps we as marketers can take to ensure close collaboration and partnership with Sales and to make sure we’re all singing the same tune. It’s hard work, requires communication, and a shared commitment to doing what’s right for the business. But in the end, managing the marketer’s paradox is important to driving the growth every B2B organization is after.

The post The Marketer’s Paradox is Alive and Well in B2B appeared first on Mobile Marketing Watch.

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Mobile Matters This Year for Holiday Hiring in the Retail Industry

Summer is the Time for eCommerce Tune Up Before The Holidays HitA new survey report, 6 Tips to Score a Part-Time Job in Retail During the Holidays, released by iCIMS, Inc. — a provider of cloud-based talent acquisition solutions — shows that many retail employers will be paying their temporary employees an average of $13.37 an hour (twenty percent will be paying $15 an hour or more — much higher than the average minimum wage in the U.S. — making these temporary positions more attractive).

But escalated wages aside, the real story here in the mobile world is that retailers are seeking more mobile advantages in the hiring process.

The new report report in question indicates that hiring managers want more mobile assistance as they pursue part-time help in retail positions during the holidays.

In particular, the provides insight on the top technologies on retail hiring managers’ wish list to streamline their holiday hiring process.

Mobile job applications and a mobile app for hiring managers to view pending tasks remotely were cited as some of the top tools that hiring managers think will be the most effective to help hire temporary employees, along with an online interview scheduling system that syncs with email and calendar applications.

“Hiring managers also expressed interest in recruitment marketing software to send automated emails and social media posts, and video interviewing and video cover letter software to make holiday hires more quickly and effectively,” the report summary reads. “Among hiring managers who currently use an applicant tracking system (ATS), 100 percent agreed that their company needs to do more to integrate mobile recruiting technology into its current ATS.”

“With 48 percent of retailers planning to hire more seasonal workers, employers should not only rely on hiring software and recruitment marketing technologies, but offer unique perks to attract and retain talented temporary workers,” said Susan Vitale, chief marketing officer at iCIMS. “We wanted to provide employers with the tools and tips they need to make hiring decisions for the holidays, as retail and online sales are expected to be higher than last year’s sales.”

Job seekers looking to get hired this holiday season can view the full report here, and employers looking to enhance their holiday hiring process can reference these tips.

The post Mobile Matters This Year for Holiday Hiring in the Retail Industry appeared first on Mobile Marketing Watch.

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