Yeti Coolers unveils first store: A brand temple on border of new, old Austin

Yeti Coolers LLC is ready to pull the veil off its first retail store at 220 S. Congress Ave. — a major step for the company to directly reach consumers, and a promising development for a long-vacant property at the gateway between downtown and trendy shopping to the south.
The 8,000-square-foot space is packed with scenes from the outdoors, such as a fishing skiff and taxidermied bear, plus plenty of Austin mementos that pay homage to the hometown of founders Roy Seiders and Ryan Seiders. The…

#URLinkedUp Austin Business News – Local Austin News | Austin Business Journal http://bit.ly/2m7DyIK

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