Tech innovator, inventor of Go-Gurt takes over as CEO at Austin’s RealMassive

Patrick Lashinsky, who created Go-Gurt — the innovative Yoplait Yogurt tubes — at General Mills in the late 1990s, is the new CEO of Austin-based real estate tech company RealMassive Inc.
Lashinsky replaces co-founder and CEO Craig Hancock, who will take time to plan his next entrepreneurial move.
Lashinsky has been on the job for a few months after being recruited by SaaS Consulting Group in Austin. His innovative solutions in a variety of industries and experience building a web-based residential…

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