​Gatorade’s NBA D-League deal seen as boon for drink company’s R&D as much as brand marketing

In a deal that will be assessed more on its research and development indicators than traditional branding, Gatorade is counting on its bold makeover of the NBA D-League to serve as a petri dish for the company’s sports science laboratory.
The sweeping agreement includes title rights that will change the name to the NBA Gatorade League, or G-League, beginning next season and embed the G-League logo into every component of the NBA-owned entity. The league has about two dozen teams, including the…

#URLinkedUp Austin Business News – Local Austin News | Austin Business Journal http://bit.ly/2mTM8Lt

#Austin Check out URLinkedUp > http://bit.ly/1o4wis3

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s