Smaato Rolls Out Self-Service Inventory Discovery

According to a new report from MAW, Smaato has just launched the mobile advertising industry’s first Inventory Discovery feature.

The launch, we’re told, is designed to transform how mobile advertisers are able to discover and target mobile advertising inventory from the Smaato exchange.

What used to be a manual process is now automated, giving the global, real-time mobile monetization platform’s 450+ demand partners increased access, more control and dramatically higher inventory and engagement potential.

The report notes that the new Inventory Discovery feature of the Smaato Demand Platform (SDX) automates the process of identifying mobile supply by giving control to the mobile buyer with a self-service interface.

Inventory Discovery offers granular, self-service controls designed to make mobile advertising spend as targeted and efficient as possible for programmatic buyers.

“We’re excited to unveil the Inventory Discovery feature of SDX as it provides new value to our demand partners, giving them power to seamlessly identify and target new publisher inventory for their campaigns,” said Ragnar Kruse, CEO and co-founder of Smaato. “By enhancing our platform to give demand partners more control, Smaato continues to close the gap between the demand and supply sides, which makes our overall offering more robust and scalable.”

The post Smaato Rolls Out Self-Service Inventory Discovery appeared first on Mobile Marketing Watch.

#URLinkedUp Mobile Marketing Watch http://bit.ly/2n2yPZv

#Mobiletech Check out URLinkedUp > http://bit.ly/1o4wis3

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s