Longhorns lead nation in big-dollar collegiate sports marketing deals

The University of Texas at Austin will get $12.7 million this year in exchange for the right to sell advertisements and sponsorships at athletic department events, part of a growing trend of universities cashing in on the popularity of collegiate sports.
Over the past eight months, Portland Business Journal, an affiliated publication of Austin Business Journal, filed public records requests with every school in the top level of college sports for a copy of its multimedia rights deals. The contracts…

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