YETI Coolers

Dirt Road Travels: Austin Company to Know

Roy Seiders, Founder

Edited by Nate Luebbe

“Growing up in the Texas Hill Country, we spent most of our time outside. The outdoors have always been a way for us to get away from the busy-ness of daily life. I especially enjoy time on the water relaxing with friends and family. My dad is an entrepreneur, and he ran a business in the fishing tackle industry when we were younger. I helped him out during the summers and got to see everything he did to make his business work. The lessons Ryan and I took from watching him were a lot of the same ones we used to get YETI up off the ground in the early years — staying focused, acting with urgency, surrounding yourself with great people, taking calculated risks, and not dwelling too much on mistakes. I’m a true believer in finding your own way and starting your own business. If you go for it, eventually you’ll find your path.”

Roy’s Austin Must: Head to Barton Springs. Its Austin’s legendary, spring-fed swimming hole. That 68° water is especially refreshing after a brisk jog on Lady Bird Lake’s Hike-&-Bike Trail. Then follow all that up with a half order of migas and a toasted biscuit at Cisco’s on East 6th.


YETI Coolers was originally published in Austin Startups on Medium, where people are continuing the conversation by highlighting and responding to this story.

#URLinkedUp AustinStartup http://bit.ly/2n0Wbh3

#Austin Check out URLinkedUp > http://bit.ly/1o4wis3

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s