Dirt Road Travels: Austin Company to Know
Roy Seiders, Founder
“Growing up in the Texas Hill Country, we spent most of our time outside. The outdoors have always been a way for us to get away from the busy-ness of daily life. I especially enjoy time on the water relaxing with friends and family. My dad is an entrepreneur, and he ran a business in the fishing tackle industry when we were younger. I helped him out during the summers and got to see everything he did to make his business work. The lessons Ryan and I took from watching him were a lot of the same ones we used to get YETI up off the ground in the early years — staying focused, acting with urgency, surrounding yourself with great people, taking calculated risks, and not dwelling too much on mistakes. I’m a true believer in finding your own way and starting your own business. If you go for it, eventually you’ll find your path.”
Roy’s Austin Must: Head to Barton Springs. Its Austin’s legendary, spring-fed swimming hole. That 68° water is especially refreshing after a brisk jog on Lady Bird Lake’s Hike-&-Bike Trail. Then follow all that up with a half order of migas and a toasted biscuit at Cisco’s on East 6th.
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