Mass appeal, access key factors in today’s video game market, execs say at SXSW

Reaching the widest possible audience was among the top priorities identified by executives of companies that develop and publish games on Thursday, the opening of the SXSW gaming cConference and festival.
“We need to make sure we’re building a diverse game portfolio that will appeal to all kinds of people,” said Jamil Moledina, games strategic lead for Google Play at Google Inc.
Moledina gave a morning presentation on Daydream, a a virtual reality project by the subsidiary of Alphabet Inc.…

#URLinkedUp Austin Business News – Local Austin News | Austin Business Journal

#Austin Check out URLinkedUp >


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s