Yeti Coolers LLC is going on the offensive again to protect its position in a crowded consumer goods niche.
The Austin-based maker of coolers and tumblers filed federal lawsuits Friday against Axis Cups and Bayou Ice Boxes over their "confusingly similar" products, the Austin American-Statesman reports.
Yeti is seeking monetary damages and wants Axis, based in Livingston, north of Houston, and Bayou Ice Boxes, based in Irvington, Ala., to recall and redesign their products. The cases were filed…
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