I was recently reading an article in the Austin Business Journal about WP Engine, Inc., and how they were faced with an unexpected power outage earlier this year that lasted two days. What was most impressive was the disaster playbook they already had in place for times like these. They were prepared and were able to keep the continuity in place for their some 60,000 customers across 130 countries without skipping a beat.
This article got me thinking about crisis communications, and how many companies don’t think about a PR contingency plan until it’s too late.
Every company must be prepared for any and all scenarios that may cause a disruption to their business or damage brand credibility: Flooding, fires, server outages, viral customer complaints across social networks, disgruntled employees. Ensuring you are well-prepared allows for quick decision-making that can save not only your company’s reputation, but reduce downtime, minimize financial losses, and more importantly emphasize due diligence to customers, prospects, investors, and industry influencers such as bloggers, industry analysts, and media.
Are you prepared?
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