Texas franchise tax ‘on path to elimination’ after House vote

Texas’ franchise tax is "on the path to elimination."
That was how House Bill 28 sponsor Rep. Dennis Bonnen, R-Angleton, described it after Republicans turned back Democrats’ protests Thursday night and voted 98-45 in favor of the bill.
“This is our stand-alone bill to put the franchise tax on the correct path and that is the path to going away,” Bonnen told his colleagues on the floor as opponents lined up at the back microphone. “This is the appropriate thing to do to eliminate this bad…

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Another investor pushes Whole Foods to explore strategic alternatives, report says

Add another investment firm to the list of Whole Foods Market Inc. shareholders pushing the Austin-based grocery chain to consider a sale: Neuberger Berman Group LLC.
The New York City-based investment management firm has sent a letter to the board to evaluate its strategic options, the Wall Street Journal reports.
Neuberger Berman owned 2.4 percent of Whole Foods shares as of December, according to securities filings. The Vanguard Group Inc., a Pennsylvania-based investment management company,…

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Southwest won’t overbook flights in wake of United fiasco

Dallas-based Southwest Airlines will no longer overbook its flights, CEO Gary Kelly said on CNBC Thursday.
"I’ve made the decision, the company’s made the decision that we’ll cease to overbook going forward," Kelly said. "…The last thing we want to do is deny a customer their flight."
Kelly dropped the nugget when talking about Southwest’s (NYSE: LUV) latest financial earnings.
The news comes in wake of the United (NYSE: UAL) fiasco that went viral earlier this month when a passenger who paid…

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The worst jobs in the U.S. features the media and first responders

The more things change, the more they stay the same with what are considered the worst jobs in the U.S.
Check out the gallery for the worst jobs of 2017.
Each year, CareerCast develops a list of the 200 jobs in the country, ranking them from best to worst. Kyle Kensing, CareerCast’s online editor, said the worst-jobs list has been populated for the last few years by gigs that are going through a tough time, that are incredibly stressful and often offer low pay and low acknowledgement. At the same…

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PricePlow presents Primeval Labs EAA MAX Review and Flavors

Primeval Labs EAA MAX Review and Flavors
Mike tries Primeval Labs EAA Max, compares the flavors, and compares it against BIOS3 Intracell 7.

This is a full-spectrum essential amino acid supplement that’s to be taken intra workout. It also has 500mg D-Ribose for ATP-based energy.

Flavor-wise, strawberry mango was best for sweet tooth and cherry lemonade was best for more of a “tart tooth”, but orange sherbert fell flat. You might need to double-scoop it to get more punch, but that’ll cost you. Others are saying it’s the best though, so did we need more powder?!

The issue Mike has here is that he’s a huge fan of BIOS3 Intracell 7, and while this CAN be stacked with a carb-based supplement like BIOS3 Intracell 7, that’d get expensive.

Overall, BIOS3 Intracell 7 is a serious performer, and tastes better to boot, so we’d rather see Primeval double down on that rather than cave to the carb-free customers out there.

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Cousins land in Inc. magazine with ‘all-in-one’ box for reducing college students’ stress

Heading off to college is an exciting time for any young woman or man. It can also be filled with stress, from picking classes to decorating their first dorm room or apartment.
That is where Roomify comes in. The Austin startup founded by cousins Shanil Wazirali and Sagar Hemani delivers "all-in-one" boxes for outfitting dorm rooms. The two men were the only Austin entrepreneurs named to Inc. magazine’s recently released "30 Under 30" list of inspiring up-and-comers.
Roomify sells curated packages…

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Behind the scenes: Corporations spend big on brand promotion at Austin’s MotoGP race

I made the trek out to Circuit of The Americas twice during this year’s MotoGP motorcycle race weekend that culminated on April 23.
Thousands of fans flocked from all over the world to witness the speed and danger as the riders fly by at speeds of more than 200 miles per hour. Last year’s race attendance topped 56,000, though official numbers from the 2017 race have yet to be released.
While much of the attention went to the race itself that was won by Marc Marquez of Spain, the beautiful weather…

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Looking for the best higher-ed value in Texas? Forbes ranks ‘Best Value Colleges’

While the University of Texas at Austin is often lauded for the academic prowess of its undergraduate and graduate programs, the school didn’t crack the top 50 in a new ranking of the best values in higher education by Forbes.
Click through the slideshow attached to this story to see where UT landed, along Rice University, Texas A&M University and Trinity University in San Antonio.
Forbes evaluated 300 schools nationwide based on tuition costs, school quality, post-grad earnings, student debt and…

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Don’t Mess with Mom, Marketers: Personalized Advertising Dissed by UK Mothers

While much marketing talk today is about personalization of advertising, it’s still a prickly area for both advertisers and consumers.

One proof comes from an April, 2017 poll of UK users of online parent site Mumsnet, which “showed respondents had little love for being pursued so directly, with privacy concerns a primary reason why.”

An April, 2017 survey of more than 1,000 Mumsnet users in the UK found some positive sentiment toward personalized ads: 46 percent of respondents agreed that personalized ads made sense since “personalization is the future.” Forty nine percent said they would rather see “ads that fit my age, personal situation or online behavior than random ads.”

The remainder of respondents were generally more against than in favor of personalized or retargeted advertising.

“The study found only 6 percent of respondents liked seeing ads from a previously viewed website show up on subsequent sites, while just 16 percent were indifferent about it,” reports eMarketer. “The largest share of respondents (32 percent) said they “hate” the practice.”

Significantly, two-thirds of those surveyed said they would be unhappy to see targeted advertising that is based on either their online behavior or on data they had provided to an advertiser.

Bottom line? The strategy failed with 68 percent of respondents, who admitted they would not be more likely to buy an advertised product because of personalized advertising.

“It’s in nobody’s interests to show people ads they don’t want to see, or that make them scrabble for the ‘close tab’ button,” said Mumsnet CEO Justine Roberts of the study’s results. “If personalized advertising isn’t done sensitively, the risk is that users will opt for the nuclear ad blocker option. Transparency is absolutely key—web users need to be consulted, to feel informed and to be offered tools that allow them to easily opt out.”

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CMO Study Hopes to Help Marketers ‘Separate Hype from Reality’ in Mobile Marketing

For mobile marketers seeking to separate hype from reality, help is on the way.

To assist CMOs in taking advantage of mobile technologies to increase customer engagement, The CMO Club, in partnership with Oracle Marketing Cloud, has just released “The CMO Solution Guide, Beyond the Hype, What Really Works in Mobile Marketing.”

According to the official media release emailed to MMW, The study details best practices that CMOs can apply to build a “fit-for-use,” effective and integrated mobile marketing approach within existing budgets. It includes insights from senior marketing executives from leading brands such as Mastercard, Brocade, Cirque de Soliel, Staples, Lenovo, CAN Capital, RealMassive and The Mobile Marketing Association.

Mobile devices are increasingly becoming the primary way that consumers interact with brands. For marketers, this shift to mobile presents a huge opportunity to increase customer engagement and deliver truly personalized experiences that generate tangible and predictable business results. To help marketers cost-effectively capitalize on this opportunity and integrate mobile marketing best practices across the marketing mix, the study includes insights from a range of industry leaders.

From the announcement:

CMOs can use the study to learn about the eight mobile strategies that senior marketers deploy to effectively engage customers and prospects. In addition, the study provides a step-by-step guide on how to develop a mobile marketing action plan that covers eight key areas:

  • Advertising on mobile devices: the benefits of low vs. high frequency
  • Mobile optimized search marketing
  • Mobile apps that focus on fewer and more functional capabilities
  • Mobile optimized websites
  • Mobile messaging using SMS, MMS and in-app systems
  • Mobile friendly email optimization
  • Social media sharing
  • Cross device identity management

“Mobile marketing is all about visibility, velocity and value for customers and consumers from brands who tailor individual customer needs and customize content throughout all steps of a customer’s journey,” said Pete Krainik, CEO and Founder, The CMO Club. “Having a clear roadmap to decipher what really works is essential. This CMO curated guide provides senior marketers a way through the hype via proven CMO insights to build a viable mobile strategy that aligns marketing spend with customer preference and business results.”

To download the report, click here.

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