On Monday, Amazon announced a self-service subscriptions marketplace that allows digital subscription providers to reach Amazon customers.
“Subscribe with Amazon is a new way for subscription businesses to sell on Amazon, offering them targeted customer exposure through popular discovery features such as search and recommendations while also providing customers with a simple way to purchase and manage their subscriptions,” the online retail giant tells us.
Selling on Subscribe with Amazon is easy with self-service enrollment.
The program allows subscription providers the ability to offer customers flexible pricing including introductory, monthly, and annual pricing options, as well as the opportunity to explore offering Prime exclusive deals. Digital subscriptions currently available span a variety of areas including streaming content, news/magazines, learning, and lifestyle.
“Over the years, Amazon has gained extensive experience in the memberships and subscriptions space, innovating across programs like Prime and Kindle Unlimited,” said Lovina McMurchy, general manager of Subscribe with Amazon. “Today, we’re excited to extend our selection by offering subscription businesses a self-service way to make their subscriptions available to millions of Amazon customers.”
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