Vibes, the leading mobile engagement platform for enterprises, today announced it was named 2017 Technology Partner of the Year by Marketo, Inc., the leading provider of engagement marketing software and solutions. Vibes received the award for the strong sales impact of its integration with Marketo’s Engagement Platform, which allows marketers to add mobile engagement channels into their campaigns and drive true omnichannel engagement with customers.
Mobile has become a critical piece of all marketing campaigns, and a significant number of Marketo customers have requested to use Vibes’ integration since it launched in May 2016, this week’s statement explains.
Vibes enables Marketo customers with the ability to engage consumers on their preferred devices through the integration of text messaging (SMS/MMS), mobile wallet marketing (Apple Wallet for iPhone, Android Pay for Android phones) and mobile wallet advertising into existing campaigns.
“As a strategic member of Marketo’s best-of-breed partner ecosystem, LaunchPoint®, Vibes is deserving of this recognition,” said Shai Alfandary, vice president, business development, Marketo. “The strong response to our strategic integration with Vibes is a demonstration of the growing demand for mobile and engagement marketing technology working together to enable marketers to engage with consumers across new touchpoints and win in the Engagement Economy. This seamless integration is key to empowering our customers to execute on their omni-channel strategies and power individual experiences at scale.”
Vibes plans to launch an expanded integration with Marketo in 2017. The companies will also execute joint marketing activities to help brands grow their digital presence and engagement.
“Earning Marketo’s Technology Partner of the Year award underscores Vibes’ commitment to delivering best-in-class mobile engagement solutions for Marketo customers,” said Sophie Vu, chief marketing officer at Vibes. “Mobile is arguably the most important touchpoint in an omnichannel, customer-centric marketing strategy. No marketer can succeed without driving incremental revenue and having meaningful conversations with consumers on this critical channel.”
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