Quotient Technology Inc., a digital promotions, media and analytics company, has signed a definitive agreement to acquire Crisp Media, Inc., which does business as Crisp Mobile.
“A mobile marketing and advertising company, Crisp has a proven track record of delivering successful shopper marketing campaigns for consumer packaged goods brands (CPGs) and retailers,” reads a statement emailed to MMW.
Crisp’s deep mobile media expertise, coupled with its advanced technology platform, complements Quotient’s existing promotions and media offerings and is expected to position Quotient to better take advantage of what’s predicted to become a nearly $19.0 billion market1 in the next few years.
“Crisp is a natural fit for Quotient as we expand our efforts in shopper marketing,” said Mir Aamir, President and Chief Operating Officer of Quotient. “We believe the power of our retail network and proprietary shopper data, combined with Crisp’s ability to create and deliver premium and effective mobile ads for CPG brands, puts us in a strong position as the industry rapidly shifts to digital. Additionally, Crisp expands and strengthens our ability to attribute media campaigns to in-store sales.”
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