MMW learned this week that Visual IQ, a leading provider of marketing intelligence software, is sending Manu Mathew, the company’s co-founder and CEO, to moderate a panel at the Gartner Digital Marketing Conference next week.
The session, “Marketing Intelligence: Solving the Puzzle of People-Based Marketing,” will take place on May 10 at the San Diego Marriott Marquis & Marina.
“People-based marketing is fast becoming a strategic imperative for engaging and converting today’s demanding, mobile-dependent consumer,” a provided statement reads. “Featuring analysis from marketing experts at Roku, SAP and Petco, the panel will focus on how combining the power of audience with attribution provides the marketing intelligence brands need to deliver on the promise of people-based marketing.”
Consumers interact with brands via a dizzying number of devices, channels and touchpoints every day, making it difficult for marketers to deliver the relevant and coordinated experiences consumers expect. To bridge this gap, marketers need the ability to combine the profile data they have about their customers and prospects with tactical marketing performance. When marketing and advertising tactics are analyzed in combination with customer and prospect attributes, marketers gain the actionable intelligence they need to optimize budgets and experiences to drive brand engagement, conversions, revenue, and other desired business outcomes.
The session will take place on Wednesday, May 10 from 12:00 – 12:45 p.m. PT in Salon 10.
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