Somewhere along the way the line between SMS and email became blurred and businesses now easily intermix the two failing to recognize the unique benefits of each. SMS is often incorrectly viewed as a new version of email, when in fact, it is an entirely separate communication and marketing channel.
So how can SMS be more intelligently utilized by retail marketers? Check out this new infographic from TextMarketer here.
#URLinkedUp Mobile Marketing Watch http://mobilemarketingwatch.com/infographic-can-retailers-use-sms-marketing-71799/
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