Going Mobile: Google Inks Deal with Volvo

MMW has learned that Google has just inked a new deal with Volvo Cars, a premium car maker, for an innovative next-gen venture.

The partnership with Google, one of the world’s largest technology companies, is meant to help Volvo develop the next generation of its in-car infotainment and connectivity solution based on Android, which offers access to a wide array of apps and services.

We’re told it will launch on new Volvo models within two years.

The partnership promises to revolutionize how Volvo customers engage and interact with their cars. The large catalogue of popular Android apps – developed by Google, Volvo, or third party app developers – will offer connected and predictive services in and around the car.

“We are making an important strategic step with the Google partnership. Google’s platform and services will enhance the user experience by enabling more personalization possibilities, while Android will offer increased flexibility from a development perspective,” said Henrik Green, Senior Vice President Research & Development at Volvo Car Group.

The post Going Mobile: Google Inks Deal with Volvo appeared first on Mobile Marketing Watch.

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