GroupM Launches Motion Content Group

GroupM, a leading media investment group, announced this week the launch of Motion Content Group (Motion) — a new global content investment and rights management company.

The objective? To meet the ever-growing market demand for new economic models for premium content across the entertainment and media marketplace.

Motion will invest and partner with the world’s leading talent, producers and distributors to fund, develop, produce and distribute premium content.

It will also consolidate and diversify GroupM’s content investments and operations to-date, as well as utilize GroupM’s & WPP’s worldwide network of relationships and content expertise for scale and competitive advantage.

“Motion’s global reach, investments and partnerships will help support the editorial ambitions and commercial requirements of producers, networks and platforms, in order to help drive contextually safe, high-quality environments for advertisers,” the company tells us.

The post GroupM Launches Motion Content Group appeared first on Mobile Marketing Watch.

#URLinkedUp Mobile Marketing Watch http://mobilemarketingwatch.com/groupm-launches-motion-content-group-71842/

#Mobiletech Check out URLinkedUp > http://www.urlinkedup.com

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s