Mobile Milestone: Smartphone Penetration Reaches New Heights

According to the latest industry data, smartphones are now in 80 percent of U.S. homes.

All told, this impressive stat represents a six percentage point increase year-over-year (YOY).

U.S. consumers now own 27 million more smartphones than they did just last year, according to new research from the Consumer Technology Association (CTA).

CTA’s 19th Annual Consumer Technology Ownership and Market Potential Study also shows televisions remain the most popular technology device in the U.S., as they have for decades – almost every household (96 percent) owns at least one TV. Additionally, from 2016 to 2017, the U.S. market saw an increase in the overall installed base of connected devices including smart home devices, smart TVs, wearables and wireless speakers.

“Connectivity – the anytime/anywhere access to information and entertainment we now expect – is a driving trend of our time, supported by the continued growth we’ve seen in smartphone ownership,” said Gary Shapiro, president and CEO of the CTA. “Smartphones are our personal hubs for innovative technologies like smart homes, connected cars and voice-recognition services. And, as more of us recognize the ability of technology to change our lives for the better, smartphones will continue to be one of the most pervasive technologies owned in homes throughout the U.S.”

The post Mobile Milestone: Smartphone Penetration Reaches New Heights appeared first on Mobile Marketing Watch.

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