IDC: Smartphone Shipment Volume Expected to Recover

According to a new forecast from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, worldwide smartphone shipments are expected to rebound slightly in 2017 with expected growth of 3.0% over the previous year.

Last year, IDC says, year-over-year growth was 2.5%, marking the lowest growth the industry has ever experienced.
With several major devices entering the market this year, IDC anticipates shipment volumes will grow to 1.52 billion in 2017.

Optimistically, IDC expects this momentum to carry into 2018, when smartphone shipments are forecast to grow 4.5% year over year, fueled by improved economic conditions in many emerging markets and a full year of new iPhone shipments from Apple.

“With the ongoing fight at the high end, vendors will need to find a way to innovate ahead of the curve to attract new users and increase shipments while driving profits,” said Anthony Scarsella, research manager with IDC’s Worldwide Quarterly Mobile Phone Tracker. “The display looks like it could be the next battlefield for the smartphone over the next couple years. We have seen both Samsung and LG opt for new borderless 18:9 displays and Apple could be set to join the party later this year. As smartphone owners continue to consume media on their devices, the screen (bigger, brighter, and bolder) will be an integral part of the overall design language for each vendor. From flexible to foldable and everything between, 18:9 displays look to be just the beginning of what’s to come.”

For the full report summary, click here.

The post IDC: Smartphone Shipment Volume Expected to Recover appeared first on Mobile Marketing Watch.

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