It’s All Good for Gravy in New Partnership with LiveRamp

Gravy Analytics, a top provider of real-world consumer intelligence based on verified attendances, and LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, announced this week the availability of “Gravy Audiences” through the LiveRamp IdentityLink Data Store.

As for the crux of the partnership and the benefits offered, here’s what we know.

This partnership lets marketers access Gravy’s exclusive audiences through LiveRamp’s extensive network of programmatic advertising partners and serves as a data foundation that enables marketers to deliver more timely and relevant messaging to consumers.

Gravy Analytics offers mobile, location-based consumer audiences based on permissibly verified attendances at local events and venues.

“Gravy is an exciting addition to our partner ecosystem, and we are pleased to make their precision audience data available to more data buyers,” said LiveRamp’s head of data partnerships, Luke McGuinness. “Gravy offers audiences in the market that are based on what consumers actually do. Together, we’re enabling marketers to reach highly engaged mobile consumers with relevant advertising at scale.”

The post It’s All Good for Gravy in New Partnership with LiveRamp appeared first on Mobile Marketing Watch.

#URLinkedUp Mobile Marketing Watch http://mobilemarketingwatch.com/good-gravy-new-partnership-liveramp-72045/

#Mobiletech Check out URLinkedUp > http://www.urlinkedup.com

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s