Top Warriors in Wearables Haven’t Worn Out Their Welcome

According to a new report from IDC, the worldwide wearables market maintained its upward trajectory during the first quarter of 2017 (1Q17) with Xiaomi and Apple leading all companies and multiple products experiencing double- and triple-digit growth.

Per the findings presented in the latest International Data Corporation (IDC) Worldwide Quarterly Wearable Device Tracker, companies shipped a total of 24.7 million wearable devices during 1Q17, up 17.9% from the 20.9 million units shipped in 1Q16.

“Fitbit finds itself in the midst of a transformation as user tastes evolve from fitness bands to watches and other products,” noted Ramon Llamas, research manager for IDC’s Wearables team. “This allowed Xiaomi to throttle up on its inexpensive devices within the China market and for Apple to leverage its position as the leading smartwatch provider worldwide. Now that Xiaomi and Apple have supplanted Fitbit, the next question is whether they will be able to maintain their position.

“However, by no means should Fitbit be removed from the wearables conversation,” continued Llamas. “With a user base of 50 million, a strong presence within corporate wellness, and assets that keep it top of mind for digital health, Fitbit is well positioned to move into new segments and markets.”

The post Top Warriors in Wearables Haven’t Worn Out Their Welcome appeared first on Mobile Marketing Watch.

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