Austin Convention Center: Do attendance numbers add up for multimillion-dollar expansion?

How viable would the Austin Convention Center be without the presence of South by Southwest every March? Attendance at the 10-day music, film and interactive festival has hovered around 150,000 attendees the past couple of years, generating about 60,000 hotel room nights.
In the June 30 cover story, Austin Business Journal took a deep dive into the proposed expansion of the center and the issues involved, from the millions of dollars in debt outstanding on the property to questions about how effective…

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