Whole Foods brand gets high marks from consumers — but trails another grocer

When Amazon.com Inc. agreed to buy Whole Foods Market Inc. for $13.7 billion, the e-commerce giant highlighted the strength of the Austin grocery chain’s brand.
"The quality that you’ve built into that part of the operation, in addition to everything else — has really changed my life," Jeff Wilke, CEO of worldwide consumer for Amazon, told a gathering of Whole Foods employees on June 16.
Evidence of that strength can be seen in Morning Consult’s annual survey of consumer opinion — Whole Foods…

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