First Look: Appcast Report Reveals Who’s Clicking and Why

On Tuesday, Appcast — a leading developer of programmatic job advertising technology — released its complimentary 2017 Recruitment Media Benchmark Report.

Having analyzed pay-for-performance job ad media across more than 750 leading companies, ad agencies and job boards’ cost-per-click (CPC) or cost-per-applicant (CPA) activities, Appcast uncovered trends and important learning for talent acquisition professionals.

On average, job advertising accounts for 30 percent of recruitment budgets. Of paramount importance, these ads not only serve to advertise job openings; they help convey a company’s values, culture and employer brand.

Yet, many organizations recycle job ads or continue to advertise on low-performing job boards because they lack the insight provided by Appcast.

As for key findings from Appcast’s 2017 Recruitment Media Benchmark Report, they include:

  • The highest click-to-apply rates by industry were restaurant (11.3 percent), customer service (8.2 percent) and administrative/clerical (6.6 percent.) In general, the jobs requiring less information to apply (for example, not requiring a resume) and those easy to search for at a job site had higher apply rates.
  • Competitive hiring pressures for certain jobs impacted average cost-per-click (CPC) bids. Transportation led the field with the highest average CPC of $0.79.
  • While clicks on job ads from mobile devices accounted for almost 50% of job candidate traffic in 2016, candidates prefer to apply from a desktop computer (71.2 percent compared to 28.8 percent on mobile.)
  • Job titles containing 51 to 60 characters outperformed other lengths, with an average click-to-apply rate of 8.4%. Job titles that are clear and include location can help drive apply rate performance.

“Optimizing a spend that is 30 percent of your total budget can result in a substantial cost savings,” says Rob Green, vice president of Marketing at Appcast. “Plus, heeding the findings in our research can expand candidate attraction and enrich engagement. We’re pleased to make this report available to recruiting professionals seeking to gain insight into hiring metrics that improve outcomes.”

The post First Look: Appcast Report Reveals Who’s Clicking and Why appeared first on Mobile Marketing Watch.

#URLinkedUp Mobile Marketing Watch http://mobilemarketingwatch.com/first-look-appcast-report-reveals-whos-clicking-72696/

#Mobiletech Check out URLinkedUp > http://www.urlinkedup.com

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s