Austin is quickly becoming a town of food and beverage disruptors, so this may whet someone’s appetite here: Coca-Cola is asking for the public’s help in its pursuit of sugar alternatives. And the company is sweetening the pot.
The Coca-Cola Co. (NYSE: KA) launched two "sweetener challenges" on its HeroX crowdsourcing platform to expand its pursuit of "all-natural low- or no-calorie sugar alternatives."
The Atlanta-based company has issued two challenges: one to the science community, the other…
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