Swrve Touts Mobile Engagement Driven Email Campaigns

Swrve, a leader in mobile marketing engagement, announced late last week what the company calls “significant enhancements” to its mobile engagement tools — tools designed to empower marketers to deliver highly personalized email campaigns that are based on sophisticated mobile intelligence (that includes mobile audience, behaviors and analytics).

According to the official word, the new capabilities make email campaigns easier for marketers to trigger and operate directly within the Swrve platform, removing data silos between email and mobile marketing channels and streamlining the development workflow.

With these enhancements, Swrve continues to build upon its mobile-centric approach to empower marketers to leverage real-time insights for 1:1 marketing across mobile and email channels, the company says.

Swrve’s new marketing email enhancements allow marketers to leverage their existing email marketing investments, eliminate data silos and remove process workflow latencies by triggering emails directly from Swrve to Salesforce Marketing Cloud. Swrve’s new features help organizations address the challenges of delivering personalized multi-channel experiences in real time, by enabling marketers to leverage the data richness of mobile audiences, events, schedule triggers, analytics and personalization to launch highly contextual emails directly within the Swrve platform. By accelerating the time to market and streamlining this workflow process, marketers can now create and deliver 1:1 multi-channel campaigns that touch and interact with the customer throughout the journey at the right time through the right medium.

“Swrve understands that customers expect highly personalized and contextual experiences, regardless of the channel,” said Christopher S. Dean, CEO of Swrve. “As a result, siloed marketing campaigns can no longer exist. Swrve’s email enhancements focus on removing the data silo between mobile and email — predominant channels that customers use today — to allow marketers to leverage their existing email infrastructure investments, maximize their ROI, and improve the efficacy of both channels.”

Want to know more? Check out Swrve online here.

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Serve and Protect: VASCO Steps Up Efforts to Protect Mobile Apps

Ahead of the weekend, MMW learned that VASCO Data Security International, Inc. is rolling out its ability to help organizations detect and mitigate mobile application overlay attacks through added functionality in the DIGIPASS for Apps Runtime Application Self-Protection (RASP) module.

According to the official word from the company — a global leader in digital solutions including identity, security and business productivity — overlay attacks “are increasingly being deployed to steal user login information.”

The ongoing attack on Android devices named Marcher has already targeted 117 banking applications. Overlay malware allows attackers to create screens that sit on top of legitimate Android applications and intercept information that can compromise a user’s security and privacy.

The formal announcement indicates that in order to help prevent damage during an overlay attack, organizations can use the overlay detection functionality from DIGIPASS for Apps, which offers a library of APIs that natively integrates application security, biometric authentication, risk analysis and more into mobile applications.

“Mobile malware attacks are only increasing, making it more important than ever for organizations to deploy technology that helps prevent against further damage,” said VASCO President and Chief Operating Officer, Scott Clements. “This kind of real-time, frictionless and convenient security for mobile transactions helps organizations mitigate risk and better ensure trust in the digital world.”

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mHealth News: The Headlines You Might Have Missed

mhealthHere are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch has been monitoring this past week.

Iron Bow Recognized for Telemedicine Solutions
MHW has learned that Iron Bow Technologies — an information technology solutions provider to healthcare, government and commercial markets — has been recognized as a “foremost leader” in providing telemedicine solutions.

24/7 Kid Doc Announces Telemedicine Installation in Georgia Schools
24/7 Kid Doc, Inc. — a healthcare company providing Telemedicine solutions to public schools at no cost — has just announced that it has established a second pilot program, this time with the Montgomery County School District in Georgia.

Only 17% of People Rank Health-Related Sectors as Most Innovative
Americans are flagging the need for more healthcare innovation, according to a recent Klick Health survey of 1,012 adults, conducted by Maru/Matchbox.

Minnesota Timberwolves, Fitbit Announce Partnership
MHW learned today that The Minnesota Timberwolves, as part of a series of summer announcements highlighting a new era for the organization, have formalized a new three-year partnership with Fitbit, a leading global wearables brand.

AlayaCare Aims to Push the Innovation Boundaries of Home Care
Ahead of the weekend, MHW learned that Toronto-based AlayaCare — a leading provider of home care software — has achieved two milestones for health innovation: Mars Innovation Partnership – Procurement by Co-Design Grant; and the development of a patent pending in machine learning.

Want to get the latest mHealthWatch news and insight delivered straight to your inbox every morning? If so, sign up for our free newsletter today.

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mHealth News: The Headlines You Might Have Missed

mhealthHere are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch has been monitoring this past week.

Iron Bow Recognized for Telemedicine Solutions
MHW has learned that Iron Bow Technologies — an information technology solutions provider to healthcare, government and commercial markets — has been recognized as a “foremost leader” in providing telemedicine solutions.

24/7 Kid Doc Announces Telemedicine Installation in Georgia Schools
24/7 Kid Doc, Inc. — a healthcare company providing Telemedicine solutions to public schools at no cost — has just announced that it has established a second pilot program, this time with the Montgomery County School District in Georgia.

Only 17% of People Rank Health-Related Sectors as Most Innovative
Americans are flagging the need for more healthcare innovation, according to a recent Klick Health survey of 1,012 adults, conducted by Maru/Matchbox.

Minnesota Timberwolves, Fitbit Announce Partnership
MHW learned today that The Minnesota Timberwolves, as part of a series of summer announcements highlighting a new era for the organization, have formalized a new three-year partnership with Fitbit, a leading global wearables brand.

AlayaCare Aims to Push the Innovation Boundaries of Home Care
Ahead of the weekend, MHW learned that Toronto-based AlayaCare — a leading provider of home care software — has achieved two milestones for health innovation: Mars Innovation Partnership – Procurement by Co-Design Grant; and the development of a patent pending in machine learning.

Want to get the latest mHealthWatch news and insight delivered straight to your inbox every morning? If so, sign up for our free newsletter today.

The post mHealth News: The Headlines You Might Have Missed appeared first on Mobile Marketing Watch.

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mHealth News: The Headlines You Might Have Missed

mhealthHere are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch has been monitoring this past week.

Iron Bow Recognized for Telemedicine Solutions
MHW has learned that Iron Bow Technologies — an information technology solutions provider to healthcare, government and commercial markets — has been recognized as a “foremost leader” in providing telemedicine solutions.

24/7 Kid Doc Announces Telemedicine Installation in Georgia Schools
24/7 Kid Doc, Inc. — a healthcare company providing Telemedicine solutions to public schools at no cost — has just announced that it has established a second pilot program, this time with the Montgomery County School District in Georgia.

Only 17% of People Rank Health-Related Sectors as Most Innovative
Americans are flagging the need for more healthcare innovation, according to a recent Klick Health survey of 1,012 adults, conducted by Maru/Matchbox.

Minnesota Timberwolves, Fitbit Announce Partnership
MHW learned today that The Minnesota Timberwolves, as part of a series of summer announcements highlighting a new era for the organization, have formalized a new three-year partnership with Fitbit, a leading global wearables brand.

AlayaCare Aims to Push the Innovation Boundaries of Home Care
Ahead of the weekend, MHW learned that Toronto-based AlayaCare — a leading provider of home care software — has achieved two milestones for health innovation: Mars Innovation Partnership – Procurement by Co-Design Grant; and the development of a patent pending in machine learning.

Want to get the latest mHealthWatch news and insight delivered straight to your inbox every morning? If so, sign up for our free newsletter today.

The post mHealth News: The Headlines You Might Have Missed appeared first on Mobile Marketing Watch.

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#Mobiletech Check out URLinkedUp > http://www.urlinkedup.com

mHealth News: The Headlines You Might Have Missed

mhealthHere are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch has been monitoring this past week.

Iron Bow Recognized for Telemedicine Solutions
MHW has learned that Iron Bow Technologies — an information technology solutions provider to healthcare, government and commercial markets — has been recognized as a “foremost leader” in providing telemedicine solutions.

24/7 Kid Doc Announces Telemedicine Installation in Georgia Schools
24/7 Kid Doc, Inc. — a healthcare company providing Telemedicine solutions to public schools at no cost — has just announced that it has established a second pilot program, this time with the Montgomery County School District in Georgia.

Only 17% of People Rank Health-Related Sectors as Most Innovative
Americans are flagging the need for more healthcare innovation, according to a recent Klick Health survey of 1,012 adults, conducted by Maru/Matchbox.

Minnesota Timberwolves, Fitbit Announce Partnership
MHW learned today that The Minnesota Timberwolves, as part of a series of summer announcements highlighting a new era for the organization, have formalized a new three-year partnership with Fitbit, a leading global wearables brand.

AlayaCare Aims to Push the Innovation Boundaries of Home Care
Ahead of the weekend, MHW learned that Toronto-based AlayaCare — a leading provider of home care software — has achieved two milestones for health innovation: Mars Innovation Partnership – Procurement by Co-Design Grant; and the development of a patent pending in machine learning.

Want to get the latest mHealthWatch news and insight delivered straight to your inbox every morning? If so, sign up for our free newsletter today.

The post mHealth News: The Headlines You Might Have Missed appeared first on Mobile Marketing Watch.

#URLinkedUp Mobile Marketing Watch http://mobilemarketingwatch.com/mhealth-news-headlines-might-missed-19-72246/

#Mobiletech Check out URLinkedUp > http://www.urlinkedup.com

mHealth News: The Headlines You Might Have Missed

mhealthHere are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch has been monitoring this past week.

Iron Bow Recognized for Telemedicine Solutions
MHW has learned that Iron Bow Technologies — an information technology solutions provider to healthcare, government and commercial markets — has been recognized as a “foremost leader” in providing telemedicine solutions.

24/7 Kid Doc Announces Telemedicine Installation in Georgia Schools
24/7 Kid Doc, Inc. — a healthcare company providing Telemedicine solutions to public schools at no cost — has just announced that it has established a second pilot program, this time with the Montgomery County School District in Georgia.

Only 17% of People Rank Health-Related Sectors as Most Innovative
Americans are flagging the need for more healthcare innovation, according to a recent Klick Health survey of 1,012 adults, conducted by Maru/Matchbox.

Minnesota Timberwolves, Fitbit Announce Partnership
MHW learned today that The Minnesota Timberwolves, as part of a series of summer announcements highlighting a new era for the organization, have formalized a new three-year partnership with Fitbit, a leading global wearables brand.

AlayaCare Aims to Push the Innovation Boundaries of Home Care
Ahead of the weekend, MHW learned that Toronto-based AlayaCare — a leading provider of home care software — has achieved two milestones for health innovation: Mars Innovation Partnership – Procurement by Co-Design Grant; and the development of a patent pending in machine learning.

Want to get the latest mHealthWatch news and insight delivered straight to your inbox every morning? If so, sign up for our free newsletter today.

The post mHealth News: The Headlines You Might Have Missed appeared first on Mobile Marketing Watch.

#URLinkedUp Mobile Marketing Watch http://mobilemarketingwatch.com/mhealth-news-headlines-might-missed-19-72246/

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SpotX, Immersion Bring Scale to Haptic-Responsive Video Advertising

Two of the digital advertising world’s hottest innovators are at it again.

MMW learned ahead of the weekend that video ad serving platform SpotX and Immersion Corp. — a leading developer and licensor of haptic technology — have joined forces to bring haptic-responsive video advertising opportunities to market at scale on mobile devices.

“By teaming up,” a statement emailed to MMW reads, “the pair will bring Immersion’s haptic technology across all media owners on SpotX’s platform, empowering advertisers with high-impact, tactile experiences.”

Distribution has long been one of the biggest pain-points in the haptic ad market, the partners explain. The integration of Immersion’s technology with SpotX’s platform will make haptic mobile video ads available at significant scale to ad buyers, by automatically activating the possibility to deploy haptic ad units across compatible inventory from a range of premium publishers.

“As virtual reality, touchscreens, and wearable technology grow in popularity, opportunities to use haptics are growing rapidly, as high-quality tactile effects enhance the user experience,” said Sergio De Acha, Regional Head of Business Development at Immersion. “With ads you can feel, touch taps into an additional sense to help brands differentiate themselves. Our partnership with SpotX makes high-impact ad units available to buyers at scale, making the power of haptics more pervasive.”

The post SpotX, Immersion Bring Scale to Haptic-Responsive Video Advertising appeared first on Mobile Marketing Watch.

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Are Websites That Collect Visitors’ Email Addresses Too Risky to Trust?

Over 50% of websites collect visitors’ email addresses, creating the possibility of privacy breaches.

That’s the opening salvo in a new report announcement from Clutch, a leading research and reviews platform for business services.

According to the findings of the latest survey conducted by Clutch, website visitors’ email addresses are most commonly collected (57%), followed by names (47%), and locations (45%).

Although this information can provide valuable insights for businesses, inconsistent security measures may increase the risk to visitors’ privacy. Industry leaders point out that email addresses present the greatest security risk to consumers.

“When data is correlated over multiple web services, whether that is a Gmail account, a bank account, or a password retrieval from Facebook, it’s done through the email address,” said Idan Udi Edry, CEO of Trustifi, a company specializing in email transaction data security and privacy. “The combination of an email address and a name is enough [for a hacker] to start the reconnaissance on someone as a user.”

So what can be done to mitigate risks? Check out the new report from Clutch for more insight into the matter at hand.

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Mobile Marketing: Here’s What Happened This Week

Mobile-MarketingIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Factual, Adform Partner to Expand Location Data Access
Ahead of the weekend, Factual announced a new partnership with Adform, a leading European-based, full stack advertising technology platform. The objective?

Phunware Partners, Lotame Helping Marketers Better Target and Convert Mobile Users
Phunware, provider of an application lifecycle management platform that helps brands engage, manage and monetize mobile users, announced Tuesday a new partnership with data management platform Lotame.

First Look: Stackla Expands Machine Learning Technology To Power Personalized Customer Experiences
Machine learning is among the hottest commodities in tech today. Not surprising, the rapid pace of innovation is being harnessed across multiple industries, including the worlds of marketing and customer service.

Cross Device Marketing Giant Tapad Partners with Sojern
On Thursday, MMW learned that Tapad — a leader in cross-device marketing technology — has secured a new partnership with Sojern, travel’s direct demand engine.

Falcon.io Rolls Out Instagram Publishing Flow for Stories and Carousel
Falcon.io, a social media management and customer experience (CX) platform, is making ways today.

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