Oklahoma-based charter jet service lands at ABIA

Austin business travelers have another option for chartered flights. Private Jets Inc. announced it will open a new base of operations at Austin-Bergstrom International Airport.
The Oklahoma-based company said the move will provide an Austin base for two jet aircraft, initially, and would reduce costs for Central Texas clients by cutting down on additional fees it otherwise would charge to fly requested aircraft into the region.
Private Jets currently operates out of airports in San Antonio and…

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UT’s McCombs School to create new position with $1M gift from longtime marketing executive

Robert Malcolm, a longtime marketing executive who now nurtures entrepreneurs as an angel investor and mentor, has given $1 million to his employer, the University of Texas at Austin.
The money will fund an endowed chair in the McCombs School of Business in marketing innovation for faculty to study the practice and educate students on its latest advances.
Malcolm is the executive in residence at the Center for Consumer Insight and Marketing Solutions at McCombs.
“Marketing is not a subject that…

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eMarketer Posts New Estimates for Native Ad Spending

Just how bug is that native advertising market today? It’s huge, according to eMarketer.

Offering a new estimate of the size of the native advertising market, eMarketer notes today that spending on native digital display ads “will make up more than half of all digital display ad spending in the US this year.”

The new forecast estimates that US native digital display ad spend will grow 36.2% this year to reach $22.09 billion. At that level it will make up 52.9% of all display ad spending in the US.

“Growth of native digital display is being driven by publishers’ pursuit of higher-value and more mobile-friendly inventory, as well as by advertisers’ demands for more engaging, less intrusive ads,” said eMarketer principal analyst Lauren Fisher.

Fisher is also the author of the new report.

“We’re seeing a huge ramp up in non-social publishers adopting in-feed ads and video,” Fisher said. “Coupled with continued advances on the programmatic native front, this will accelerate non-social native display spending.”

To learn more, check out the eMarketer report summary here.

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AppInstitute, Santander to Provide Mobile Marketing Masterclass in the UK

The U.K.’s AppInstitute announced ahead of the weekend a new partnership with the Santander UK Breakthrough program to help support small businesses “leverage the power of mobile marketing.”

AppInstitute, if you’re not familiar, provides a “simple way” for small businesses to create, publish and manage their own iPhone and Android app using their DIY app builder platform. The company aims to make entering the app market easy for even the least tech-savvy small business owner.

“We solve a significant and growing problem by removing both the technical and financial barriers of entry for SMEs into the mobile app market,” said AppInstitute CEO and Founder, Ian Naylor. “AppInstitute enables even the smallest of businesses to leverage the power of mobile marketing to improve their business’s growth and efficiency by driving transactions, encouraging loyalty and streamlining communications through your customer’s preferred device, the smartphone.”

As for the new partnership, it will provide Santander’s Breakthrough businesses valuable insight and strategies on essential digital marketing trends.

Santander’s Breakthrough program aims to help small businesses unlock their potential by providing access to Masterclasses with renowned business leaders such as Jaguar Land Rover, McLaren, Saatchi Masius and Transport for London, to learn first-hand how to boost business growth.

AppInstitute is hosting their first Breakthrough event on May 18 and will be inviting SME owners to their Nottingham office for the opportunity to develop their digital strategy and get hands on experience building their own mobile app.

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Portfoliobox Touts New All-in-One Mobile App

MMW was briefed this week by the team at Portfoliobox, a Sweden-based online website builder.

The company recently rolled out a new suite of services that will help creative professionals design a custom and intuitive website for free that “looks professionally designed, without the need for technical knowledge.”

The team says that Portfoliobox differentiates itself in the marketplace by offering a wide range of galleries, cover pages, text pages without stagnant templates.

An online store can seamlessly be integrated to a website with a suite of ecommerce and marketing tools. Portfoliobox simplifies the process of creating a website, which can be done in under an hour, and the website builder can even be used on touchscreen mobile devices so that business owners can tweak the layout and content on the move.

“Being creatives ourselves we know that creatives like unique customized approaches to creating websites,” said Gustav Degerman, Founder and CEO Portfoliobox. “Unlike other similar tools, Portfoliobox does not force the end user to pick a theme. The users can create a website that truly reflects their inspiration and ideas. This is especially important for creative professionals, as they usually do not like boundaries when it comes to creativity. With Portfoliobox’s unique online portfolio, small businesses can showcase their work, just like the way they create their artworks or photographs.”

To learn more about Portfoliobox, click here.

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Mobile Marketing: Here’s What Happened This Week

Mobile-MarketingIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

BCG Survey Reveals Performance Gap in Marketers’ Digital Skills Development
Skills Consumer companies are lagging in the development of essential digital-marketing skills, particularly in high-impact channels and capabilities, such as mobile, video, and testing.

March 1, 2019: The Day Video Overtakes Email
The following is a guest contributed post by Fritz Brumder, CEO of Brandlive. You wake up, and scroll through the latest news stories on Snapchat, then open up Slack to watch some quick video assignments for work while you brush your teeth.

The Trade Desk Infographic: March Madness Fan Stats
With March Madness in full swing and fan brackets filled out, the time has come for marketers to shift into high gear and capitalize on the wealth of opportunities surrounding college basketball’s most exciting time of year.

Mondo Reveals The Top 10 Digital Marketing Professional Jobs for 2017
Mondo is out with the results of its annual Digital Marketing Salary Guide, which includes the latest digital marketing salary data and hiring trends. Not surprisingly, the top 10 digital marketing jobs for 2017 garnering salaries of $170K or more include…

AppsFlyer Confirms ‘Comprehensive Integration’ with Adobe Marketing Cloud
In case you missed the news, AppsFlyer — a leading mobile attribution and marketing data analytics company — has just announced its platform integration with Adobe Marketing Cloud.

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Kantar Millward Brown Expands Ignite Network in the U.S. to Propel Mobile Advertising Measurement Forward

Media Announcement: Kantar Millward Brown today announced the latest expansion of the Ignite Network®, its leading brand marketing analytics platform, driving continued advancement in mobile advertising measurement. A leading global research agency helping businesses grow strong brands, Kantar Millward Brown now has the largest mobile panel in the industry — with over 3 million U.S. panelists — and can provide marketers more robust measurement and richer insights to inform mobile marketing decisions.

According to the 2016 Connected Life study by Kantar TNS, U.S. consumers spend 2.6 hours per day on mobile devices and eMarketer projects that mobile advertising will represent 63% of all US digital ad spending by 2020. “It’s critical for marketers and consumer insights teams to keep pace with consumers’ use of mobile,” said Stephen DiMarco, president of Kantar Millward Brown’s North American Media and Digital Practice. “Mobile is a key component of our clients’ marketing strategies and we’re committed to addressing mobile measurement challenges head-on to provide marketers the insights needed to confidently invest in this now-mainstream platform.”

Kantar Millward Brown’s Media and Digital Practice has been measuring the effectiveness of mobile advertising through their Brand Lift Insights solution for over a decade and the effectiveness of digital advertising for over two decades. With more than 2,100 mobile studies completed, it’s clear that marketers are hungry for mobile insights to guide investments and empower campaign optimization. Through the expansion of Ignite, Kantar Millward Brown has stepped up to answer the demand and will enable marketers to:

  • Measure the effectiveness of a wider scope of mobile campaigns, including those with smaller impression sizes
  • Evaluate the impact of mobile advertising on more niche, typically hard to reach, audiences
  • Make informed decisions to plan and optimize mobile advertising investments based on more granular insights into campaign performance

As part of this expansion, Kantar Millward Brown has partnered with SessionM, a mobile-first marketing automation and loyalty platform, and Drawbridge, a cross-device identification company that helps businesses identify, anonymously, when a single person is using multiple devices. The Drawbridge partnership will cover the U.S., Canada and Mexico, and extend to the rest of the world in the upcoming months.

This is one step in an ongoing effort to address marketers’ pain points in mobile measurement and provides a necessary foundation for enhancements as the industry evolves. “We have placed a strong emphasis on product and media innovation across mobile, TV and online to match our clients’ increased marketing spend across platforms,” added DiMarco. “Expansion of our mobile panel represents our commitment to deliver insight-rich solutions to help marketers understand how mobile advertising is contributing to brand growth.”

To learn about how Kantar Millward Brown can help you measure the effectiveness of mobile campaigns, please contact digitalsolutions@millwardbrown.com.

About Kantar Millward Brown

Kantar Millward Brown is a leading global research agency specializing in advertising effectiveness, strategic communication, media and brand equity research. The company helps clients grow great brands through comprehensive research-based qualitative and quantitative solutions. Part of Kantar, WPP’s data investment management division, Kantar Millward Brown operates in more than 55 countries. Learn more at www.millwardbrown.com.

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Complete XRM Buys Fanatic Software

Fanatic Software, based in Cedar Park, now belongs to Complete XRM. The Salt Lake City-based Complete XRM did not disclose the financial terms of the deal. Fanatic Software, founded in 1997, develops mobile and Mac applications. Its flagship product is the Pocket Informant Mac, iOS and Android productivity apps. It has more than four million […]

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Airport rankings: How does Austin compare to other travel hubs? (Hint: Not great, just OK)

Donald Trump’s run for the presidency gained a lift of sorts in September when, during a nationally televised debate with Hillary Clinton, he struck a new line of attack by bemoaning the general state of the nation’s airports. Like much of what the 45th President of the United States has said before and since his Nov. 8 election, the comment struck a nerve.
“Our airports are like from a third-world country,” Trump quipped.
No surprise, the broadside resonated with some while alienating others.…

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Austin suburb lands new retail center anchored by grocery store

More retail development is headed to Georgetown, a small city north of Austin that has ballooned as an affordable bedroom community on the fringe of the metro.
Cypress Equities of Dallas started construction Thursday of the 77,050-square-foot Oak Meadows Marketplace, a shopping center on 11.2 acres at the southwest corner of Williams Drive and Jim Hogg Road that will be anchored by a Randalls. The stores are expected to open in December 2017.
Two additional tenants have been secured for Oak Meadows:…

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