Youth Business: New Research Finds Major Spike in Mobile Media Use

Ahead of the weekend, Common Sense announced the release of The Common Sense Census: Media Use by Kids Age Zero to Eight, the third installment in an ongoing series of national surveys tracking the use of media and technology among U.S. children from birth to age 8.

Among the key findings is the spike in the number of young children who have their own tablet device (now 42 percent, up from 1 percent in 2011) and the amount of time children age 0 to 8 are spending with mobile devices (48 minutes, up from just five minutes in 2011).

The Common Sense Census: Media Use by Kids Age Zero to Eight is based on a large, nationally representative sample of respondents and replicates methods from 2011 and 2013 to gauge how media environments and behaviors have changed over the years. At a time of revolutionary change in the media landscape, the study is the only one of its kind, tracking young children’s use of new mobile media devices and apps along with older media platforms such as television, computers, and books.

In light of the new research, Common Sense is launching a series of new PSAs featuring actor Will Ferrell as a continuation of its ongoing #DeviceFreeDinner campaign. The campaign challenges parents and kids to put down their devices during dinnertime and enjoy in-person conversation. The new ads were developed in partnership with Bay Area advertising agency Goodby Silverstein & Partners.

“In today’s tech-driven world, where things are moving so quickly, it is really important to step back and take a hard look at what technology kids are using and how they are using it,” said James P. Steyer, founder and CEO of Common Sense. “Over the last six years, we have seen massive growth in media use and tablet ownership, and we haven’t even begun to experience the explosion of new technologies like virtual reality and voice-activated assistants in our homes. If we want to ensure our kids develop well and are successful in life, we have to make sure they get the most out of tech while protecting them from potential risks — and that means paying close attention to the role media is playing in their lives.”

To check out the full report, click here.

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Mobile Marketing: Here’s What Happened This Week

Mobile-MarketingIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Report: Companies Making $135B Bet on Online Video Marketing
According to a new report, the findings to which MMW was privy on Thursday, video is becoming marketers’ tool of choice. In fact, U.S. companies are investing $135 billion this year in online video to market products and services.

All Trick, No Treat: Fraudulent Zombie Apps Return to Google Play Store
Just in time for Halloween, zombie apps are back in the Google Play Store. And, this time, it’s all tricks and no treats. Anura, the next generation fraud protection software from eZanga that identifies bots, malware, and human fraud, has announced a re-emergence of…

yellowHEAD Takes Aim at Wasted Mobile Ad Spend
yellowHEAD, a leading provider of holistic mobile marketing solutions that include paid user acquisition (UA), app store optimization (ASO) and search engine optimization (SEO), is rolling out its proprietary technology Alison, which uses machine learning to enable advertisers to predict revenue opportunities.

New Self-Serve Programmatic Advertising Platform Launched for SMBs
This week, district m — a titan in programmatic advertising — launched mypixel, which is touted as being a powerful self-serve retargeting platform designed to help small businesses launch creative ad campaigns.

Top App Marketing Company Now Offers App Development
APPSPIRE.me, one of the first companies to specialize in mobile app marketing, has officially brought on a team of experienced developers to ensure client success from start to finish.

Want to get the latest MMW news and insight delivered straight to your inbox every morning? Click here to sign up for our free newsletter.

The post Mobile Marketing: Here’s What Happened This Week appeared first on Mobile Marketing Watch.

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Mobile Marketing: Here’s What Happened This Week

Mobile-MarketingIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Report: Companies Making $135B Bet on Online Video Marketing
According to a new report, the findings to which MMW was privy on Thursday, video is becoming marketers’ tool of choice. In fact, U.S. companies are investing $135 billion this year in online video to market products and services.

All Trick, No Treat: Fraudulent Zombie Apps Return to Google Play Store
Just in time for Halloween, zombie apps are back in the Google Play Store. And, this time, it’s all tricks and no treats. Anura, the next generation fraud protection software from eZanga that identifies bots, malware, and human fraud, has announced a re-emergence of…

yellowHEAD Takes Aim at Wasted Mobile Ad Spend
yellowHEAD, a leading provider of holistic mobile marketing solutions that include paid user acquisition (UA), app store optimization (ASO) and search engine optimization (SEO), is rolling out its proprietary technology Alison, which uses machine learning to enable advertisers to predict revenue opportunities.

New Self-Serve Programmatic Advertising Platform Launched for SMBs
This week, district m — a titan in programmatic advertising — launched mypixel, which is touted as being a powerful self-serve retargeting platform designed to help small businesses launch creative ad campaigns.

Top App Marketing Company Now Offers App Development
APPSPIRE.me, one of the first companies to specialize in mobile app marketing, has officially brought on a team of experienced developers to ensure client success from start to finish.

Want to get the latest MMW news and insight delivered straight to your inbox every morning? Click here to sign up for our free newsletter.

The post Mobile Marketing: Here’s What Happened This Week appeared first on Mobile Marketing Watch.

#URLinkedUp Mobile Marketing Watch http://mobilemarketingwatch.com/mobile-marketing-heres-happened-week-35-73608/

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Mobile Marketing: Here’s What Happened This Week

Mobile-MarketingIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Report: Companies Making $135B Bet on Online Video Marketing
According to a new report, the findings to which MMW was privy on Thursday, video is becoming marketers’ tool of choice. In fact, U.S. companies are investing $135 billion this year in online video to market products and services.

All Trick, No Treat: Fraudulent Zombie Apps Return to Google Play Store
Just in time for Halloween, zombie apps are back in the Google Play Store. And, this time, it’s all tricks and no treats. Anura, the next generation fraud protection software from eZanga that identifies bots, malware, and human fraud, has announced a re-emergence of…

yellowHEAD Takes Aim at Wasted Mobile Ad Spend
yellowHEAD, a leading provider of holistic mobile marketing solutions that include paid user acquisition (UA), app store optimization (ASO) and search engine optimization (SEO), is rolling out its proprietary technology Alison, which uses machine learning to enable advertisers to predict revenue opportunities.

New Self-Serve Programmatic Advertising Platform Launched for SMBs
This week, district m — a titan in programmatic advertising — launched mypixel, which is touted as being a powerful self-serve retargeting platform designed to help small businesses launch creative ad campaigns.

Top App Marketing Company Now Offers App Development
APPSPIRE.me, one of the first companies to specialize in mobile app marketing, has officially brought on a team of experienced developers to ensure client success from start to finish.

Want to get the latest MMW news and insight delivered straight to your inbox every morning? Click here to sign up for our free newsletter.

The post Mobile Marketing: Here’s What Happened This Week appeared first on Mobile Marketing Watch.

#URLinkedUp Mobile Marketing Watch http://mobilemarketingwatch.com/mobile-marketing-heres-happened-week-35-73608/

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Mobile Marketing: Here’s What Happened This Week

Mobile-MarketingIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Report: Companies Making $135B Bet on Online Video Marketing
According to a new report, the findings to which MMW was privy on Thursday, video is becoming marketers’ tool of choice. In fact, U.S. companies are investing $135 billion this year in online video to market products and services.

All Trick, No Treat: Fraudulent Zombie Apps Return to Google Play Store
Just in time for Halloween, zombie apps are back in the Google Play Store. And, this time, it’s all tricks and no treats. Anura, the next generation fraud protection software from eZanga that identifies bots, malware, and human fraud, has announced a re-emergence of…

yellowHEAD Takes Aim at Wasted Mobile Ad Spend
yellowHEAD, a leading provider of holistic mobile marketing solutions that include paid user acquisition (UA), app store optimization (ASO) and search engine optimization (SEO), is rolling out its proprietary technology Alison, which uses machine learning to enable advertisers to predict revenue opportunities.

New Self-Serve Programmatic Advertising Platform Launched for SMBs
This week, district m — a titan in programmatic advertising — launched mypixel, which is touted as being a powerful self-serve retargeting platform designed to help small businesses launch creative ad campaigns.

Top App Marketing Company Now Offers App Development
APPSPIRE.me, one of the first companies to specialize in mobile app marketing, has officially brought on a team of experienced developers to ensure client success from start to finish.

Want to get the latest MMW news and insight delivered straight to your inbox every morning? Click here to sign up for our free newsletter.

The post Mobile Marketing: Here’s What Happened This Week appeared first on Mobile Marketing Watch.

#URLinkedUp Mobile Marketing Watch http://mobilemarketingwatch.com/mobile-marketing-heres-happened-week-35-73608/

#Mobiletech Check out URLinkedUp > http://www.urlinkedup.com

Mobile Marketing: Here’s What Happened This Week

Mobile-MarketingIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Report: Companies Making $135B Bet on Online Video Marketing
According to a new report, the findings to which MMW was privy on Thursday, video is becoming marketers’ tool of choice. In fact, U.S. companies are investing $135 billion this year in online video to market products and services.

All Trick, No Treat: Fraudulent Zombie Apps Return to Google Play Store
Just in time for Halloween, zombie apps are back in the Google Play Store. And, this time, it’s all tricks and no treats. Anura, the next generation fraud protection software from eZanga that identifies bots, malware, and human fraud, has announced a re-emergence of…

yellowHEAD Takes Aim at Wasted Mobile Ad Spend
yellowHEAD, a leading provider of holistic mobile marketing solutions that include paid user acquisition (UA), app store optimization (ASO) and search engine optimization (SEO), is rolling out its proprietary technology Alison, which uses machine learning to enable advertisers to predict revenue opportunities.

New Self-Serve Programmatic Advertising Platform Launched for SMBs
This week, district m — a titan in programmatic advertising — launched mypixel, which is touted as being a powerful self-serve retargeting platform designed to help small businesses launch creative ad campaigns.

Top App Marketing Company Now Offers App Development
APPSPIRE.me, one of the first companies to specialize in mobile app marketing, has officially brought on a team of experienced developers to ensure client success from start to finish.

Want to get the latest MMW news and insight delivered straight to your inbox every morning? Click here to sign up for our free newsletter.

The post Mobile Marketing: Here’s What Happened This Week appeared first on Mobile Marketing Watch.

#URLinkedUp Mobile Marketing Watch http://mobilemarketingwatch.com/mobile-marketing-heres-happened-week-35-73608/

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Unacast Continues to Attract Top Location, Proximity Data Leaders

Unacast, the world’s leading platform of location and proximity data and the creators of the Real World Graph, announced ahead of the weekend the addition of three new positions to help strengthen the company’s data partnerships team and focus on brands direct and Fortune 500 brands.

The new hires include Ariyo Noibi and John Patrick Smith to the Data Partnerships team and Brigid Fitzgerald to the position of Senior Director of Sales. Noibi comes from PlaceIQ, Smith from Cuebiq, and Fitzgerald from Oracle’s BlueKai—all prominent companies in the location and data space.

Noibi will support Unacast’s data acquisition and partner management efforts to support new and existing products. At PlaceIQ, he helped grow their location data acquisition program through direct publisher partnerships. Prior to PlaceIQ, Ariyo worked at Bloomberg as an Equity Analyst.

“The Real World Graph is becoming more sophisticated every month, and we continue to invest in new data sources to understand how people and places are connected,” said Thomas Walle, CEO & Co-founder at Unacast. “Brigid, Ariyo, and John all have very unique domain expertise and I’m beyond excited to have them on our team to help us build the Real World Graph of tomorrow—as more companies will require quality location and proximity data at scale to power data modelling, retargeting, attribution and monetization.”

We’re told that Smith will be responsible for fostering deeper relationships with current partners and the establishment of potential new data partnerships.

Lastly, Fitzgerald was one of the early employees at BlueKai (acquired by Oracle) and “pivotal” to their success according to the founder Omar Tawakol. She will join us as Sales Director, focusing on the brands direct channel, which she built at BlueKai/Oracle.

To learn more about the company and all of its latest news, check out Unacast here.

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Vpon Touts Enhancement on Mobile Advertising Platform

MMW learned today that Asia’s leading big data ad technology company, Vpon Big Data Group, is launching its collaboration with multiple hero media and app partners, including New York Times (Simplified Chinese version), Camera360, Qunar, Youdao, Skyyer, OpenRice, Movie Express, and more, to further broaden and deepen the premium and vertical coverage of Vpon’s award-winning mobile advertising platform*.

With the dedication to providing a transparent and healthy digital advertising environment for its advertisers, Vpon has augmented the premium coverage by collaborating with prestigious platforms and initiating the strategic partnerships with travel-related media to advance Vpon’s cross-border marketing solutions in terms of data collection and audience targeting implementation.

What’s more, a provided statement explains, by assembling the quality media across Asia, Vpon provides a flexibility for advertisers to go beyond the geographic boundary, and to plan their marketing strategy in a regional level, rather than a local perspective.

Arthur Chan, APAC General Manager at Vpon Big Data Group said: “The enhancement on Vpon’s inventory enables advertisers to reach their target audience precisely through the quality media. These collaborations have built on top of Vpon’s strong foundation of Data Management Platform, which allows the platform to enrich audience profiles and behavioral data to the next level. The partnership can surely actualize the power of data and implement precise audience targeting through the Demand-side Platform (DSP) and Private Marketplace (PMP), helping Asia’s advertisers to drive transactions.”

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Thanks a Million (Times Two): Venmo Trumpets Latest Milestone

Starting this week, Venmo customers can shop on their mobile phone and make purchases at more than two million U.S. retailers via the mobile web.

That was the formal announcement from the company shared with MMW on Thursday.

Venmo customers can now more easily split online purchases among friends and share payments on the Venmo feed, making it easier than ever to celebrate group experiences and remove the awkwardness that comes with cash or checks.

Just in time for the holiday season, Venmo customers can shop at millions of merchants that accept PayPal – such as Lululemon, Forever 21, and Foot Locker – using their Venmo balance or linked credit card, debit card, or bank account. At launch, Venmo customers will receive a notification in their Venmo app inviting them shop. Eligible purchases made with Venmo qualify for purchase protection, which may provide a full refund if customers don’t receive an item or it’s significantly different than the description.

“Offering a way to pay at millions of retailers is a major step in the evolution of Venmo,” said Bill Ready, Chief Operating Officer of PayPal. “Our vision for Venmo is to not only be the go-to app for payments between friends, but also a ubiquitous digital wallet that helps consumers spend wherever and however they want to pay, regardless of device. Through 2017 and beyond, we will continue to evolve the payments experience that has helped make Venmo a cultural staple, while also applying that same magic to split, share and pay in new ways.”

The post Thanks a Million (Times Two): Venmo Trumpets Latest Milestone appeared first on Mobile Marketing Watch.

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Report: Companies Making $135B Bet on Online Video Marketing

According to a new report, the findings to which MMW was privy on Thursday, video is becoming marketers’ tool of choice.

In fact, U.S. companies are investing $135 billion this year in online video to market products and services.

The research, from Magisto, hailed as being the world’s most popular smart video storytelling application, is part of a new report released today entitled “Video’s Payday: Part 1: The Modern Marketing Dilemma and the State of Business Video.”

We’re told that the report is the first release in a three-part series and examines the rapid rise of online video, resulting, according to the report, from new rules of marketing engagement that have tilted markedly in favor of authenticity.

The research examined the digital video spend among U.S. businesses and found that over the next year, American businesses will spend an estimated $135 billion on digital video. The figure takes into account the entire video ecosystem, including production, tools, people and media, painting a contrasting picture compared to existing predictions for the market. As a point of reference, advertisers this year expect to spend $83 billion on digital ads and $71 billion on TV commercials. This new research points to the digital video spend nearly equaling the combined spend of digital and TV advertising in the U.S.

“The traditional, linear mode of communication, dominated by advertising and controlled by legacy marketing, simply doesn’t work today. It is more white noise at a time when signal is the scarcity,” said Oren Boiman, CEO of Magisto. “The enormous influence of social media and the bottom up culture of millennials have led to a new marketing condition where the consumer is in control, word-of-mouth is a medium unto itself, and authenticity is paramount to engaging customers.”

To review the complete report, click here.

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