How far your entertainment dollar goes in Austin

Your housing dollar might not get you as far in Austin as in other cities, but what about your entertainment dollar?
American City Business Journals, the parent company of Austin Business Journal, conducted a study of the actual buying power in the 43 markets nationwide where it operates, including Austin, Houston, Dallas-Fort Worth and San Antonio. We explored Austin’s affordability in this recent article.
Part of the nationwide study included a look at the prices for a variety of items and services…

#URLinkedUp Austin Business News – Local Austin News | Austin Business Journal

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‘PC Does Whaaat?!:’ Dell, other PC makers launch $70M ad campaign

Dell Inc. and other top PC makers this week launched the first joint advertising campaign for Windows 10 devices — the latest move in a software relationship that’s becoming increasingly complicated.
The Round Rock-based company was joined by Microsoft Inc. as well as rival computer manufacturers Hewlett-Packard (Nasdaq: HPQ), Intel (Nasdaq: INTC) and Lenovo. The group begins a six-week, $70 million advertising campaign on Monday in the U.S. and Canada with the slogan "PC Does Whaaat?!" The phrase…

#URLinkedUp Austin Business News – Local Austin News | Austin Business Journal

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Consumer Satisfaction With Banks Soar, But Midsize Institutions Aren’t Keeping Up

Satisfaction with banks hits an all-time high. But areas of weakness signal competitive vulnerability, especially among midsize banks.

The Financial Brand: Marketing Insights for Banks & Credit Unions

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Google Touts New ‘Android Wear’

Google has announced its formal foray into the wearable tech field, once again gaining momentum and distance against Apple, it’s leading rival in all things mobile. While Apple purportedly continues to tinker with its forthcoming iWatch, Google is already planting its flag in the wearables market via Android Wear. Sundar Pichai, SVP of Android, Chrome […]

Mobile Marketing Watch

CVS picks Epic to provide EHR system

Epic Systems Corp. has been selected by drugstore chain CVS Caremark as the provider of an electronic health-record system for its MinuteClinic division, a deal that will extend Epic’s ambulatory care footprint across 800 healthcare clinics in 28…

Modern Healthcare Breaking News

Apple Makes Massive Mobile Commitment to Education

In June 2013, the White House announced ConnectED, an initiative designed to enrich K-12 education for students by providing them with the best technology available across the mobile landscape. The paramount goal of the program, government officials said, was to eventually help provide 99% of students with next-generation connectivity within five years. ConnedED proposes that […]

Mobile Marketing Watch