Valassis: Precise Targeting is Key to Holiday Marketing Success

Intelligent media delivery company Valassis is out with a new report.

The company is offering marketers an opportunity to learn best practices to break through the noise and engage with shoppers this holiday season as consumer planning is under way.

According to the National Retail Federation (NRF), researching the perfect gift is an essential step along the path to purchase, with 54 percent of consumers beginning their research in October or earlier. Additionally, RetailMeNot survey data reveals 45 percent plan to start shopping before Nov. 1. Nearly 80 percent of retailers indicate they will begin holiday marketing efforts earlier this year.

To get into the consideration set, brands should engage consumers with relevant deals across channels. An integrated approach will be critical, as recent Valassis research reveals that 41 percent of value-seeking consumers use an equal mix of print and digital coupons.

“Marketers, both manufacturers and retailers alike, realize the holiday season will make or break their success for the year,” said Curtis Tingle, Chief Marketing Officer, Valassis. “The key to success lies in activating the right consumers with precise targeting – knowing the right audiences to engage with, the right offers to serve up and when and where to strike. Brands and retailers can break through the holiday noise by using online and offline data to step up their targeting game and win this shopping season.”

According to the media release provided, to engage the right consumers with meaningful messaging this holiday season:

  • Consider both past purchases and current intent – Reach shoppers in the market for clothing, electronics, toys, gifts, games and more utilizing insight about their previous purchase habits. Begin messaging in advance of the holiday season with specific offers and suggestions for gift giving.
  • Understand your audience – Reach consumers based on their interests, online media consumption, frequency in visiting specific retailers and demographics.
  • Embrace the power of proximity – Leverage real-time location to reach consumers within the vicinity of your stores and establishments. This is key for small businesses to tap into local shoppers and drive last-minute purchases with limited-time offers.
  • Tap geo-location data – Message known, qualified consumers who live, work or travel near your location or that of competitors, which can help when promoting Black Friday and Cyber Monday deals.

To learn more and check out Valassis online, click here.

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New Survey Shows That Latino Small-Business Owners Expect Higher Revenue

Latino small-business owners say they expect to have much higher revenues, hire more employees and are focused on attracting millennial customers.

This is the key finding from a new survey from U.S. Bank released during Hispanic Heritage Month.

All told, half of Latino owners said they expected higher revenue this year compared with only about one third of owners overall, according to U.S. Bank’s first survey of Hispanic small business owners.

“Latinos are bullish on their companies’ ability to grow. They are much more optimistic about their likelihood of higher revenues compared to the average entrepreneur,” said Ross Carey, head of business banking at U.S. Bank, in a provided press release.

In other signs of Hispanic company growth compared to the national average, more Latinos said they tried or were able to borrow capital in the last six months (26% vs. 14%); were likely to increase their capital expenditures (55% vs. 40%), and were planning to hire (43% vs. 26%).

The report summary notes that seventy percent of Hispanic small business owners are actively marketing to millennial customers compared with 48 percent of all business owners surveyed.

To review the complete survey summary, click here.

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Hi5 Practice Touts New Mobile Video Console

Chalk it up as yet another first in mobile.

Hi5 Practice has announced the launch of its new video production device, OLIVE.

Short for On Location Interactive Video Experience, OLIVE is the health care industry’s first remote access video device that includes a built-in high-definition video camera, microphone, speakers for two-way communication, lighting, and teleprompter into one portable recording device.

In short, we’re told that OLIVE allows clinicians to collaborate remotely with Hi5 Practice’s videography team, in real time, to create dynamic practice videos.

“The inspiration for developing OLIVE was to take the intimidation factor out of recording video,” said Kevin Barnett, CEO of Hi5 Practice and OLIVE inventor. “For most of our clients, the idea of getting in front of a camera and film crew is daunting. I wanted to create a new experience for them that not only makes them feel confident about video production, but gets them excited about creating personalized messages for their patients.”

To learn more about OLIVE, click here.

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Great Jones Street Short Fiction Mobile App Partners with Clearpoint Agency

MMW has learned that Clearpoint Agency, a public relations and digital marketing firm, is collaborating with Great Jones Street, the leading short fiction app, to promote the app’s expansive portfolio of contemporary short fiction and communicate its value to new markets.

Ahead of the weekend, a statement provided to MMW noted that Great Jones Street was launched in late 2015 by serial entrepreneur Kelly Abbott and has grown to be the largest annual buyer of short fiction today.

With short fiction experiencing a revival, Great Jones Street offers the perfect bite-sized entertainment and welcomed break in today’s fast-paced world. The app, with 5 stars on the Apple store and 4.5 on Google Play, curates thousands of stories in every genre for fans to read, listen or stream in 5-, 10-, to 15+ minute fiction bursts – satiating appetites for premium fiction, beautiful aesthetics, audio from writers, and a community of writers and readers.

“Kelly is a visionary, and Great Jones Street confirms his foresight,” says Clearpoint Agency President Bonnie Shaw. “Great Jones Street leverages the mobile phone as the channel to deliver high-quality, bite-sized short stories that are tailormade for our mobile culture. And the platform opens a direct channel to publishers seeking to go direct to consumer (DTC) and open new markets.”

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mHealth News: The Headlines You Might Have Missed

mhealthHere are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch has been monitoring this past week.

Heritage Biologics Unveils Innovative HBnow Virtual Care Program
Heritage Biologics, a leader in Rare Disease Outcomes Management (RDOM), is announcing the launch of their HBnow virtual care program.

iCare Navigator Launched with AI-Driven Virtual Health Coach
On Wednesday, MHW was briefed by TeleHealth Services, a leading provider of interactive patient engagement solutions, on their launch of iCare Navigator — the first enterprise-scale interactive patient engagement platform using an empathetic “virtual health coach” driven by artificial intelligence.

Azalea Health and Prognosis Innovation Healthcare to Merge
Azalea Health, a leading provider of fully-integrated web-based healthcare solutions and services, announced today the merger of Houston-based Prognosis Innovation Healthcare, a leading provider of electronic health records (EHR) to rural and community hospitals.

Personal Connected Health Alliance Confirms Ten New Members
The Personal Connected Health Alliance (PCHAlliance) announced Tuesday that ten new companies have become members of the Alliance.

Nokia Shifts Focus Away from VR and Toward Digital Health
Nokia Corp. announced Tuesday that it will slash approximately one-third of its technologies unit workforce.

Want to get the latest mHealthWatch news and insight delivered straight to your inbox every morning? If so, sign up for our free newsletter today.

The post mHealth News: The Headlines You Might Have Missed appeared first on Mobile Marketing Watch.

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mHealth News: The Headlines You Might Have Missed

mhealthHere are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch has been monitoring this past week.

Heritage Biologics Unveils Innovative HBnow Virtual Care Program
Heritage Biologics, a leader in Rare Disease Outcomes Management (RDOM), is announcing the launch of their HBnow virtual care program.

iCare Navigator Launched with AI-Driven Virtual Health Coach
On Wednesday, MHW was briefed by TeleHealth Services, a leading provider of interactive patient engagement solutions, on their launch of iCare Navigator — the first enterprise-scale interactive patient engagement platform using an empathetic “virtual health coach” driven by artificial intelligence.

Azalea Health and Prognosis Innovation Healthcare to Merge
Azalea Health, a leading provider of fully-integrated web-based healthcare solutions and services, announced today the merger of Houston-based Prognosis Innovation Healthcare, a leading provider of electronic health records (EHR) to rural and community hospitals.

Personal Connected Health Alliance Confirms Ten New Members
The Personal Connected Health Alliance (PCHAlliance) announced Tuesday that ten new companies have become members of the Alliance.

Nokia Shifts Focus Away from VR and Toward Digital Health
Nokia Corp. announced Tuesday that it will slash approximately one-third of its technologies unit workforce.

Want to get the latest mHealthWatch news and insight delivered straight to your inbox every morning? If so, sign up for our free newsletter today.

The post mHealth News: The Headlines You Might Have Missed appeared first on Mobile Marketing Watch.

#URLinkedUp Mobile Marketing Watch http://mobilemarketingwatch.com/mhealth-news-headlines-might-missed-35-73524/

#Mobiletech Check out URLinkedUp > http://www.urlinkedup.com

mHealth News: The Headlines You Might Have Missed

mhealthHere are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch has been monitoring this past week.

Heritage Biologics Unveils Innovative HBnow Virtual Care Program
Heritage Biologics, a leader in Rare Disease Outcomes Management (RDOM), is announcing the launch of their HBnow virtual care program.

iCare Navigator Launched with AI-Driven Virtual Health Coach
On Wednesday, MHW was briefed by TeleHealth Services, a leading provider of interactive patient engagement solutions, on their launch of iCare Navigator — the first enterprise-scale interactive patient engagement platform using an empathetic “virtual health coach” driven by artificial intelligence.

Azalea Health and Prognosis Innovation Healthcare to Merge
Azalea Health, a leading provider of fully-integrated web-based healthcare solutions and services, announced today the merger of Houston-based Prognosis Innovation Healthcare, a leading provider of electronic health records (EHR) to rural and community hospitals.

Personal Connected Health Alliance Confirms Ten New Members
The Personal Connected Health Alliance (PCHAlliance) announced Tuesday that ten new companies have become members of the Alliance.

Nokia Shifts Focus Away from VR and Toward Digital Health
Nokia Corp. announced Tuesday that it will slash approximately one-third of its technologies unit workforce.

Want to get the latest mHealthWatch news and insight delivered straight to your inbox every morning? If so, sign up for our free newsletter today.

The post mHealth News: The Headlines You Might Have Missed appeared first on Mobile Marketing Watch.

#URLinkedUp Mobile Marketing Watch http://mobilemarketingwatch.com/mhealth-news-headlines-might-missed-35-73524/

#Mobiletech Check out URLinkedUp > http://www.urlinkedup.com

mHealth News: The Headlines You Might Have Missed

mhealthHere are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch has been monitoring this past week.

Heritage Biologics Unveils Innovative HBnow Virtual Care Program
Heritage Biologics, a leader in Rare Disease Outcomes Management (RDOM), is announcing the launch of their HBnow virtual care program.

iCare Navigator Launched with AI-Driven Virtual Health Coach
On Wednesday, MHW was briefed by TeleHealth Services, a leading provider of interactive patient engagement solutions, on their launch of iCare Navigator — the first enterprise-scale interactive patient engagement platform using an empathetic “virtual health coach” driven by artificial intelligence.

Azalea Health and Prognosis Innovation Healthcare to Merge
Azalea Health, a leading provider of fully-integrated web-based healthcare solutions and services, announced today the merger of Houston-based Prognosis Innovation Healthcare, a leading provider of electronic health records (EHR) to rural and community hospitals.

Personal Connected Health Alliance Confirms Ten New Members
The Personal Connected Health Alliance (PCHAlliance) announced Tuesday that ten new companies have become members of the Alliance.

Nokia Shifts Focus Away from VR and Toward Digital Health
Nokia Corp. announced Tuesday that it will slash approximately one-third of its technologies unit workforce.

Want to get the latest mHealthWatch news and insight delivered straight to your inbox every morning? If so, sign up for our free newsletter today.

The post mHealth News: The Headlines You Might Have Missed appeared first on Mobile Marketing Watch.

#URLinkedUp Mobile Marketing Watch http://mobilemarketingwatch.com/mhealth-news-headlines-might-missed-35-73524/

#Mobiletech Check out URLinkedUp > http://www.urlinkedup.com

mHealth News: The Headlines You Might Have Missed

mhealthHere are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch has been monitoring this past week.

Heritage Biologics Unveils Innovative HBnow Virtual Care Program
Heritage Biologics, a leader in Rare Disease Outcomes Management (RDOM), is announcing the launch of their HBnow virtual care program.

iCare Navigator Launched with AI-Driven Virtual Health Coach
On Wednesday, MHW was briefed by TeleHealth Services, a leading provider of interactive patient engagement solutions, on their launch of iCare Navigator — the first enterprise-scale interactive patient engagement platform using an empathetic “virtual health coach” driven by artificial intelligence.

Azalea Health and Prognosis Innovation Healthcare to Merge
Azalea Health, a leading provider of fully-integrated web-based healthcare solutions and services, announced today the merger of Houston-based Prognosis Innovation Healthcare, a leading provider of electronic health records (EHR) to rural and community hospitals.

Personal Connected Health Alliance Confirms Ten New Members
The Personal Connected Health Alliance (PCHAlliance) announced Tuesday that ten new companies have become members of the Alliance.

Nokia Shifts Focus Away from VR and Toward Digital Health
Nokia Corp. announced Tuesday that it will slash approximately one-third of its technologies unit workforce.

Want to get the latest mHealthWatch news and insight delivered straight to your inbox every morning? If so, sign up for our free newsletter today.

The post mHealth News: The Headlines You Might Have Missed appeared first on Mobile Marketing Watch.

#URLinkedUp Mobile Marketing Watch http://mobilemarketingwatch.com/mhealth-news-headlines-might-missed-35-73524/

#Mobiletech Check out URLinkedUp > http://www.urlinkedup.com

First Look: Ex-Google Innovation Lead Launches AI Platform for Influencer Marketing

Ahead of the weekend, Unity launched out of private beta to bring its AI influencer marketing platform to small and medium businesses who have been locked out of the market until now.

The company was founded by Patrick Ip, a former Google Innovation Lead and Nobel Peace Prize nominee, and Jacobo Lumbreras, an AI engineer who has built HR and marketing automation products at Yoi Corp. The two merged their talents in advertising and AI to build Unity.

MMW also learned that Unity has raised $1 million from investors including Jonathan Berent, Director of Global Customer Experience at Google, and a former colleague of Ip’s.

Just as Google used automation to scale AdWords and create a self-serve platform, Unity is aiming to do the same for influencer marketing. The industry is growing at a rapid clip, with Instagram alone projected to reach $2 billion by 2019, according to a recent study by US agency Mediakix.

“We’ve barely scratched the surface of what’s possible for the influencer market as SMBs represent a massive portion of US businesses,” said Ip. “By giving these companies access to influencer marketing, we unlock millions of dollars of untapped ad spend.”

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