Opinion: Stop Blaming Consumers For Terrible Ads

The following is a guest contributed post from Daniel Meehan, Founder & CEO at PadSquad

The internet is made for advertisers. Unfortunately, most brands are not taking advantage of this. For example, the majority of ads are still in the same format as they were 10 years ago: squares and rectangles.

It’s no secret that there has been a serious investment on the technological, tactical elements of how ads are delivered (DSPs, SSPs etc…), but this should never come at the expense of the actual creative.

Sure, you need DSPs and SSPs to serve up ads programmatically, and collecting data is imperative to deliver more relevant advertisements. But these elements of the industry’s back-end have now taken center stage. As a result, the idea of advertising — at least, modern advertising — has lost the appeal it once had.

We’re not waxing poetic about the bygone era of Don Draper and Mad Men. The old (10 years ago) emphasis of ads used to be about the actual content and how it resonated with consumers in a meaningful way.

Today’s advertising, which is mainly focused on the infrastructure, is full of bad actors spraying and praying terrible user experiences all over the web. Millennials don’t respond to ads? Maybe it’s not their fault. Perhaps, it’s the product of an ad ecosystem overrun with terrible creative. It’s time to blame the brands for not understanding how consumers want to be communicated with, versus forcing consumers to simply suck down the message, regardless of delivery method.

Programmatic delivery makes things easier for advertisers and publishers, but only if the inventory and formats are easily digested. It was never okay to slingshot banner ads, whether transacted programmatically or not. The same goes for takeover ads and other disruptive formats like full screen interstitials. You can’t blame users for hating their reading/viewing experience being interrupted by full pages of distracting, harmful (to the brand) messes.

Creative work IS advertising. So the process must start there in order to be successful. Then, marry those ads with engaging experiences and innovative formats that appear politely in-line. Once you’ve checked those two boxes, the delivery method can be whatever you choose in order to target the best consumer fit. Programmatic is the means to an end: a successful ad experience for the end-user. Just delivering programmatically is not the end of a brand’s work.

Advertising as we once knew it, is on its deathbed. But it’s not too late to resuscitate an industry that once thrived on challenges beyond the data it collected and the pipes through which ads were delivered. Brands can use ads to embrace their respective stories, their customers, their audiences — and in doing so, be cognizant of how users interact with those ads.

By collecting data from respectful brand creative (versus disruptive, poor advertisements), it’s likely advertisers get more valuable data. And since you’re not pissing off consumers, you’re probably getting more sales out of the deal, too. Isn’t that one of the main goals of advertising anyway?

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Report: Half of Americans Delete Apps Without Good Customer Support

It’s the effective kiss of death for mobile apps — poor customer service.

Helpshift, a company focused on the customer support industry through enterprise-level, in-app customer experiences, today announced the results of a survey conducted by Radius Global Market Research June 12-13, 2017, among adults ages 18+, that explored Americans’ feelings about email, messaging and proactive customer support.

The big takeaway? Customer support is critical for app success.

More than three-quarters of Americans (81 percent) use mobile apps—to check social media (66 percent), read the news (44 percent), play games (44 percent), order food (35 percent) and handle work-related tasks (22 percent).

However, the vast majority of mobile app users (69 percent) report having problems with apps—27 percent on a daily or weekly basis.

Apps that don’t provide good customer support are more at risk of being deleted or ignored: nearly half (47 percent) of app users say they just delete apps that are frustrating and don’t provide any customer support. Others will:

● Give the app a bad review – 24 percent

● Trash the app to friends – 19 percent

● Complain about the app on social media – 18 percent

“Mobile apps that provide more sophisticated in-app support are more likely to enjoy stronger customer engagement and loyalty,” said Abinash Tripathy, Founder and CEO of Helpshift. “These survey results underscore the point that people want to communicate with customer service agents the way they communicate with everyone else—through messaging and apps. That’s why in-app messaging is the superior form of customer support.”

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Mobile Marketing: Here’s What Happened This Week

Mobile-MarketingIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Mobile Advertising Fraud Meets its Match in Merger of Tapcore and Airpush
By some estimates, annual losses totaling upwards of $16 billion can now be attributed to ad fraud. But with the industry focused on scrubbing this scourge from the modern advertising landscape, greater steps are being taken to combat this rampant epidemic.

RetailMeNot Reveals Retailers’ Hits and Misses in Mobile Marketing
On Wednesday, RetailMeNot, Inc., a leading digital savings destination connecting consumers with retailers, restaurants and brands, both online and in-store, shared with MMW the findings of a new study titled “How Retailers Are Adapting to New and Evolving Mobile Marketing.”

The Trust Icon That’s Even More Valuable for Your Mobile Customers
The following is a guest contributed post from Andrew Schydlowsky, CEO of TrackStreet, an Internet brand protection platform. Imagine: A woman in a café performs a web search on her smartphone for one of your products.

Netsertive Aims to ‘Revolutionize’ Brand-to-Local Marketing with Acquisition of Mixpo
Netsertive, a marketing technology company announced Tuesday the acquisition of Mixpo, a Seattle-based creative management platform that enables publishers and marketers to easily build, manage and measure compelling video and rich media ad campaigns.

Vpon Releases 2017 H1 APAC Mobile Advertising Statistics & Trends Report
On Friday, Vpon Big Data Group — Asia’s leading big data ad technology company — shared with MMW the findings of its 2017 H1 APAC Mobile Advertising Statistics and Trends report.

Want to get the latest MMW news and insight delivered straight to your inbox every morning? Click here to sign up for our free newsletter.

The post Mobile Marketing: Here’s What Happened This Week appeared first on Mobile Marketing Watch.

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Mobile Marketing: Here’s What Happened This Week

Mobile-MarketingIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Mobile Advertising Fraud Meets its Match in Merger of Tapcore and Airpush
By some estimates, annual losses totaling upwards of $16 billion can now be attributed to ad fraud. But with the industry focused on scrubbing this scourge from the modern advertising landscape, greater steps are being taken to combat this rampant epidemic.

RetailMeNot Reveals Retailers’ Hits and Misses in Mobile Marketing
On Wednesday, RetailMeNot, Inc., a leading digital savings destination connecting consumers with retailers, restaurants and brands, both online and in-store, shared with MMW the findings of a new study titled “How Retailers Are Adapting to New and Evolving Mobile Marketing.”

The Trust Icon That’s Even More Valuable for Your Mobile Customers
The following is a guest contributed post from Andrew Schydlowsky, CEO of TrackStreet, an Internet brand protection platform. Imagine: A woman in a café performs a web search on her smartphone for one of your products.

Netsertive Aims to ‘Revolutionize’ Brand-to-Local Marketing with Acquisition of Mixpo
Netsertive, a marketing technology company announced Tuesday the acquisition of Mixpo, a Seattle-based creative management platform that enables publishers and marketers to easily build, manage and measure compelling video and rich media ad campaigns.

Vpon Releases 2017 H1 APAC Mobile Advertising Statistics & Trends Report
On Friday, Vpon Big Data Group — Asia’s leading big data ad technology company — shared with MMW the findings of its 2017 H1 APAC Mobile Advertising Statistics and Trends report.

Want to get the latest MMW news and insight delivered straight to your inbox every morning? Click here to sign up for our free newsletter.

The post Mobile Marketing: Here’s What Happened This Week appeared first on Mobile Marketing Watch.

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Mobile Marketing: Here’s What Happened This Week

Mobile-MarketingIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Mobile Advertising Fraud Meets its Match in Merger of Tapcore and Airpush
By some estimates, annual losses totaling upwards of $16 billion can now be attributed to ad fraud. But with the industry focused on scrubbing this scourge from the modern advertising landscape, greater steps are being taken to combat this rampant epidemic.

RetailMeNot Reveals Retailers’ Hits and Misses in Mobile Marketing
On Wednesday, RetailMeNot, Inc., a leading digital savings destination connecting consumers with retailers, restaurants and brands, both online and in-store, shared with MMW the findings of a new study titled “How Retailers Are Adapting to New and Evolving Mobile Marketing.”

The Trust Icon That’s Even More Valuable for Your Mobile Customers
The following is a guest contributed post from Andrew Schydlowsky, CEO of TrackStreet, an Internet brand protection platform. Imagine: A woman in a café performs a web search on her smartphone for one of your products.

Netsertive Aims to ‘Revolutionize’ Brand-to-Local Marketing with Acquisition of Mixpo
Netsertive, a marketing technology company announced Tuesday the acquisition of Mixpo, a Seattle-based creative management platform that enables publishers and marketers to easily build, manage and measure compelling video and rich media ad campaigns.

Vpon Releases 2017 H1 APAC Mobile Advertising Statistics & Trends Report
On Friday, Vpon Big Data Group — Asia’s leading big data ad technology company — shared with MMW the findings of its 2017 H1 APAC Mobile Advertising Statistics and Trends report.

Want to get the latest MMW news and insight delivered straight to your inbox every morning? Click here to sign up for our free newsletter.

The post Mobile Marketing: Here’s What Happened This Week appeared first on Mobile Marketing Watch.

#URLinkedUp Mobile Marketing Watch http://mobilemarketingwatch.com/mobile-marketing-heres-happened-week-27-72896/

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Mobile Marketing: Here’s What Happened This Week

Mobile-MarketingIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Mobile Advertising Fraud Meets its Match in Merger of Tapcore and Airpush
By some estimates, annual losses totaling upwards of $16 billion can now be attributed to ad fraud. But with the industry focused on scrubbing this scourge from the modern advertising landscape, greater steps are being taken to combat this rampant epidemic.

RetailMeNot Reveals Retailers’ Hits and Misses in Mobile Marketing
On Wednesday, RetailMeNot, Inc., a leading digital savings destination connecting consumers with retailers, restaurants and brands, both online and in-store, shared with MMW the findings of a new study titled “How Retailers Are Adapting to New and Evolving Mobile Marketing.”

The Trust Icon That’s Even More Valuable for Your Mobile Customers
The following is a guest contributed post from Andrew Schydlowsky, CEO of TrackStreet, an Internet brand protection platform. Imagine: A woman in a café performs a web search on her smartphone for one of your products.

Netsertive Aims to ‘Revolutionize’ Brand-to-Local Marketing with Acquisition of Mixpo
Netsertive, a marketing technology company announced Tuesday the acquisition of Mixpo, a Seattle-based creative management platform that enables publishers and marketers to easily build, manage and measure compelling video and rich media ad campaigns.

Vpon Releases 2017 H1 APAC Mobile Advertising Statistics & Trends Report
On Friday, Vpon Big Data Group — Asia’s leading big data ad technology company — shared with MMW the findings of its 2017 H1 APAC Mobile Advertising Statistics and Trends report.

Want to get the latest MMW news and insight delivered straight to your inbox every morning? Click here to sign up for our free newsletter.

The post Mobile Marketing: Here’s What Happened This Week appeared first on Mobile Marketing Watch.

#URLinkedUp Mobile Marketing Watch http://mobilemarketingwatch.com/mobile-marketing-heres-happened-week-27-72896/

#Mobiletech Check out URLinkedUp > http://www.urlinkedup.com

Mobile Marketing: Here’s What Happened This Week

Mobile-MarketingIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Mobile Advertising Fraud Meets its Match in Merger of Tapcore and Airpush
By some estimates, annual losses totaling upwards of $16 billion can now be attributed to ad fraud. But with the industry focused on scrubbing this scourge from the modern advertising landscape, greater steps are being taken to combat this rampant epidemic.

RetailMeNot Reveals Retailers’ Hits and Misses in Mobile Marketing
On Wednesday, RetailMeNot, Inc., a leading digital savings destination connecting consumers with retailers, restaurants and brands, both online and in-store, shared with MMW the findings of a new study titled “How Retailers Are Adapting to New and Evolving Mobile Marketing.”

The Trust Icon That’s Even More Valuable for Your Mobile Customers
The following is a guest contributed post from Andrew Schydlowsky, CEO of TrackStreet, an Internet brand protection platform. Imagine: A woman in a café performs a web search on her smartphone for one of your products.

Netsertive Aims to ‘Revolutionize’ Brand-to-Local Marketing with Acquisition of Mixpo
Netsertive, a marketing technology company announced Tuesday the acquisition of Mixpo, a Seattle-based creative management platform that enables publishers and marketers to easily build, manage and measure compelling video and rich media ad campaigns.

Vpon Releases 2017 H1 APAC Mobile Advertising Statistics & Trends Report
On Friday, Vpon Big Data Group — Asia’s leading big data ad technology company — shared with MMW the findings of its 2017 H1 APAC Mobile Advertising Statistics and Trends report.

Want to get the latest MMW news and insight delivered straight to your inbox every morning? Click here to sign up for our free newsletter.

The post Mobile Marketing: Here’s What Happened This Week appeared first on Mobile Marketing Watch.

#URLinkedUp Mobile Marketing Watch http://mobilemarketingwatch.com/mobile-marketing-heres-happened-week-27-72896/

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Strike Social Among Fastest-Growing Advertising & Marketing Companies

Strike Social — now the world’s largest YouTube ad optimization firm and partner in paid social media management for 500+ agencies and brands — ranks No. 17 on Inc. Magazine’s annual list of the 500 fastest-growing private companies in the U.S.

With revenue growth of 12,423.4 percent over the past three years, Strike Social also represents the No. 3 advertising and marketing company in the U.S. and the No. 1 fastest-growing company across all sectors in Illinois.

Published each year since 1982, the Inc. 500 highlights America’s fastest-growing privately owned companies. Strike Social’s top position in Illinois and top 20 position nationwide validates the firm’s unique application of artificial intelligence to YouTube and social media advertising.

This was the first year that Strike Social could be eligible for the list.

“It’s an honor to be listed among these impressive companies that are setting the pace for growth and innovation,” said Patrick McKenna, Strike Social’s chairman and co-founder. “Our inclusion in the Inc. 500 proves that our hard work for our clients, dedication to AI and expansion into new markets have been the right choices for us. As we grow our global team and roll out new advertising platforms for our clients, we will continue to honor the entrepreneurial spirit that has brought us this far.”

The post Strike Social Among Fastest-Growing Advertising & Marketing Companies appeared first on Mobile Marketing Watch.

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INFOGRAPHIC: Millionaire’s Index Reveals Healthy, Maturing App Economy

A new report from Pollen and its partners at Priori Data dishes details about what is now deemed to be a “very healthy and maturing app economy.”

For the first time, the report also calls out the clear emergence of the “torso” of revenues made on the app stores.

The traditional L-curve of revenue distribution has changed. No longer do the top 100 publishers dominate the marketplace. Today, the trend is “an emergence of developers starting to make meaningful revenues by breaking out of the long tail and creating this emerging torso, or middle-class of app developers.”

The following infographic provides some nitty gritty details, but highlights include the facts that thousands of developers are now making more than $1 million in the app stores and that games still make up “the lion’s share of earnings.”

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RetailMeNot Reveals Retailers’ Hits and Misses in Mobile Marketing

Source: Pexels https://www.pexels.com/photo/bag-electronics-girl-hands-359757/On Wednesday, RetailMeNot, Inc., a leading digital savings destination connecting consumers with retailers, restaurants and brands, both online and in-store, shared with MMW the findings of a new study titled “How Retailers Are Adapting to New and Evolving Mobile Marketing.”

Two hundred marketing decision-makers in retail organizations participated in the study, showcasing what the company calls a continued increased investment in mobile marketing and, often, the challenge to quickly adapt to changing consumer demand.

And what did we learn?

The vast majority of retailers surveyed said they are increasing their investments in mobile (92 percent) or social media (89 percent) advertising this year, while simultaneously indicating they experience challenges in executing or successfully tracking ROI on these efforts. As consumers continue their adaption of mobile into every facet of the shopping journey, marketers are challenged to adapt strategies to better fit the mobile-minded consumer.

“Marketers should not underestimate the influence mobile marketing has on purchases made in all channels—in-store, online and on mobile devices,” said Marissa Tarleton, chief marketing officer for RetailMeNot, Inc. “Equally as important is the ability to attribute sales back to mobile marketing efforts. Because 90 percent of retail sales still occur in-store, mobile is the key to understanding digital attribution from online to offline.”

To review the study and its findings in full, click here.

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