Spindle Announces Acquisition Of Yowza!!, Mobile Marketing Service

ImageSpindle Announces Acquisition Of Yowza!!, Mobile Marketing Service.

Spindle, Inc. announced that it has entered into a definitive agreement to acquire the assets of Yowza!! (Yowza International, Inc.), a Los Angeles, Calif. based provider of mobile marketing services for consumers and merchants. Upon the completion of the acquisition, Spindle will increase its reach to nearly 2 million, and will expand its roster of participating merchants to some 95,000 locations.

“The acquisition of Yowza!! marks a milestone in Spindle’s young history, and give us an extraordinary talent pool and proven technology that we believe will dovetail extremely well with our own market-proven solutions,” said Bill Clark, Spindle’s chief executive officer, in a prepared statement. “Most importantly, we believe the completion of this transaction  positions Spindle as one of the largest providers in the new mobile economy by giving us a platform to reach to the tens of millions of consumers and businesses that are now embracing the convenience and flexibility of buying and selling goods and services through smartphones and tablets.  We believe that the acquisition will be beneficial for both our subscribing merchants and consumers, as well as our shareholders, as we deliver payment services and consumer engagement marketing programs that integrate Yowza!!’s offers platform.”

Yowza!! is a next-generation mobile marketing solution that delivers free real-time coupons and offers to consumers through their iOS and Android devices. Merchants can easily sign up for Yowza!! online, and use the service as a low-cost, secure and reliable portal to build one-on-one relationships by sending valid offers to existing and potential customers.

Upon completion of the transaction, Spindle expects to integrate Yowza!!’s services with its MeNetwork platform, which allows merchants to facilitate payment processing and manage customized marketing campaigns in a single interface.  The platform enables a number of features, including loyalty programs, electronic coupons, rebates and instant offers. In addition, MeNetwork’s consumer-facing iOS and Android app allows consumers to locate merchants, discover offers, accrue loyalty points and make purchases right from their mobile devices.

“Spindle’s acquisition of Yowza!! is a perfect example of the company’s distinct ability to execute in a very nascent market,” said Vikrant Gandhi, principal analyst for Frost & Sullivan, a global market research firm. “Spindle’s tightly-woven mobile marketing and payments application is already a very compelling solution for the marketplace. The addition of Yowza!!’s couponing technology will strengthen its position, and give it increased access to many more merchants and consumers.” 

Spindle Announces General Availability of MeNetwork360 Mobile Commerce and Marketing Application

Image  Spindle Announces General Availability of MeNetwork360 Mobile Commerce and Marketing Application.

Spindle Rolls-Out Its New Mobile App for iOS and Android, Enabling Effective Discovery and Ongoing Interaction Between Merchants and Consumers

SCOTTSDALE, AZ–(Marketwired – Dec 3, 2013) – Spindle, Inc., (OTCQB: SPDL), a leading provider of mobile commerce solutions, announced that its MeNetwork360(SM) application is now available to merchants and consumers. Combining location-based mobile marketing and payment processing on a single platform, the MeNetwork360 app is compatible with both iOS and Android devices.

MeNetwork360’s innovative smartphone and tablet app offers a broad range of mobile marketing functionalities, featuring both a merchant-facing and a consumer-facing interface within the same intuitively designed application. This unique combination of services creates a comprehensive mobile commerce ecosystem that gives Spindle’s customers a more comprehensive and fluid mobile commerce experience compared to competitive solutions in the marketplace.

“The MeNetwork360 platform delivers an end-to-end mobile commerce experience, allowing merchants and consumers to engage in meaningful, ongoing interactions,” said Bill Clark, chief executive officer at Spindle. “Customers can identify new merchant offers, develop loyalties and establish long-term relationships with participating businesses, based on the consumer’s predetermined preferences and buying patterns. On the merchant side, retailers are able to easily manipulate content that inspires these customer engagements, turning prospects into new customers — and in turn, loyal patrons.”

The new app includes two respective sets of tools: the MeNetwork360 consumer app, and the MeNetworkPro merchant app.

MeNetwork360’s consumer app allows the user to locate merchants in their area, read reviews, accept special orders and promotions, track and earn loyalty rewards, and share discoveries through social networks, all from the same mobile dashboard. In addition, consumers can pay for their purchases utilizing the app’s integrated MeNetwork MobileWallet™ function.

The MeNetworkPro merchant tool empowers business managers to create and distribute marketing campaigns, subscription rewards and loyalty programs, location-based offers and other customized content, all from their smartphones or tablets. Merchants are able to control their campaigns in real time by instantly sharing and publishing offers, events or announcements. Business owners can also view analytics and reports as-needed, allowing them to fine-tune their campaigns according to specific performance results. MeNetworkPro is now available through the Apple App Store.

“The application carries the merchant-customer relationship from the original discovery of offers, on through the loyalty phase, and straight to the transactional side,” added Michael Stevens, executive vice president with Spindle and creator of the MeNetwork solution. “It encapsulates the full spectrum of the retail experience in one simple yet powerful platform that demonstrates the true potential of the mobile commerce model.”

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